Career Planning and Employability in Marketing: A Report

This report provides a comprehensive overview of career planning and employability within the marketing field, approached from a first-person perspective. It begins with an introduction to career planning and its significance, followed by a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The report then outlines a person specification for a marketing manager role, defining essential and desirable qualifications and skills. A personal development plan (PDP) is presented, identifying specific areas for skill enhancement, including communication and computer skills, with planned actions and timelines for improvement. The report concludes by summarizing the key aspects of career planning, including the importance of self-assessment, goal setting, and continuous professional development within the marketing industry. References to relevant books and journals are also included.