Secondary Research Workshop 2: Career Hub Survey Analysis Report

This report presents an analysis of a Career Hub survey, focusing on the strengths and weaknesses identified. The student conducted a SWOT analysis to understand the survey results, highlighting aspects such as student awareness, placement cell activity, and workshop attendance. The report then identifies opportunities to address the weaknesses, such as improving student awareness of job postings and seminar attendance. An email was written to the instructor summarizing the key findings and outlining the planned research direction. The student then performed internet research to find relevant information related to improving the career portal, recording search statements and identifying valuable websites. The report includes paraphrased summaries and APA citations of the best websites found, evaluating their credibility to support the identified opportunities and provide value to the client. The student used search engines to conduct the research and has provided details of the search statements used and their relevance to the assignment.

Workshop 2 Worksheet
Scenario
You are required to conduct research and write a report on one of the 4 survey topics for your Research
Report. This worksheet guides you through the process of analysing surveys (primary research) and
determining what secondary research related to your survey topic might provide value for your client.
(A) Survey Analysis:
1. Indicate the survey topic you are investigating:
Career Hub at Conestoga College Survey
(A1) SWOC Analysis: Strengths and Weaknesses
Complete the table below by following these instructions:
1. Using the Analysing Surveys and SWOC Analysis guides from the learning materials, analyse the
results of your survey in order to explain in your report what the results of the survey mean.
2. Identify the strengths and weaknesses from the survey that might be of interest for your client.
Strengths Ranking Evidence to support each statement
S1. Awareness about Career Hub 1 The point can be supported through the results of
the survey where we see that the students know
about the career hub and they are interested in it.
S2. Placement cell is very active 2 This point can be supported by looking at the
analysis of how the placement cell is active in the
college and the students are very much interested
in getting a job after the work.
S3. Events and workshop 3 The students get to attain free workshop
conducted by the job portal and they can learn
about the process of how to get a job and how all
the job procedure is done.
Weaknesses Ranking Evidence to support each statement
W1. Less number of workshop
attend by the student
1 This point can be supported by looking at the
survey that the students are not interested in
attending the workshop that is conducted by
career hub.
W2. Career advise not taken by
the student
2 The student don’t take the career advise which
have been given in the career hub website which
shows the result that a higher percentage of
students are not interested in taking any sort of
advice
W3. Not aware about job postings 3 In the survey it can be seen though the placement
cell provide job postings but the students are not
aware of them

Secondary Research
(A2) Opportunities to Add Value
In order to provide value to your client in your report, you should be searching for information that fulfill
these requirements:
1. Think of the possible opportunities to address weaknesses you identified in your SWOC analysis
of the survey.
2. Try to determine the opportunity that has the most potential to provide the value to the client.
 The opportunity should be of interested to your client and not already known.
Opportunities to address the weaknesses to provide value to your client? Rank them in order and
explain why in the rationale column.
Rank Opportunity Rationale
1. Inform the students about the seminars in the
class, publish notice on the notice boards, make
the seminars interactive for the students not just
having some boring lectures so the students will
be attracted and will be attaining the seminars.
This methods will increase the interest
among the students and the students will
be more interested in getting the
seminars and these seminars will help
the students to gain knowledge about
the job and the job processes
2. The college should conduct face to face
counselling with the students and they should
ask the students about their passion and interest
and what they want to achieve in their life and
organize specific job related for those students
where the students can come together and know
about all the details of their favourite job and
they can attain the career advice.
This method will channelize the students
into knowing their strengths and
weakness. The students if given proper
guidance can choose suitable career.
3. To make the students aware about job postings
they should give flyers, should give notice on the
notice boards, and also give information in the
class and enroll name of the students who are
interested in the job
This method will help them in learning
about the job postings and the students
who are enrolled for the job may tell
their friends about the job postings
Communications Dept. 2

Secondary Research
(B) Email:
Instructions: Write an email to your instructor:
1. Indicate the survey you are analyzing.
2. Explain the key points from the survey from your analysis, focusing on strengths and
weaknesses using the evidence from the survey.
3. Explain which opportunity you are going to conduct further research on and what part of your
analysis has triggered.
4. The headings in the template below are there to guide you: create functional and descriptive
headings and sub-headings in your email to guide the reader.
TO:
FROM:
DATE:
SUBJECT: Career Hub at Conestoga College Survey
Opening (Purpose of the email)
The recent survey conducted by Conestoga College highlights the importance of Career Hub and the
survey conducted has provided us with some unexpected results. The survey has highlighted some of
the strengths and weakness of the Conestoga College Career Hub portal
Details (Explain the key points from the survey from your analysis, focusing on strengths and
weaknesses using the evidence from the survey)
The following details are being divided into some points such as the strengths and weakness that have
been briefly discussed here
Strengths:-
1 Awareness of the Career Hub among the students
2 Interest in working co-op position
3 Active Placement Cell
4 Number of Events and Workshop organized more
Weakness:-
1 Attendance of workshop by the student is very less
2 Though there is career advice organized by the college but the students are not willing to take the
career advice in the college
3 Job postings students are not about the job postings that are being done on the portal of Career Hub
and there is a less number of students knows about the job postings properly
Communications Dept. 3

Secondary Research
Closing
(Explain which opportunity you are going to conduct further research on and what part of your analysis
has triggered it. Indicate what the next steps are for the recipient after reading the email.)
The opportunity that we can conduct in our further research is to help the students know about the
portal very well and make them much for reliable with the portal there should be an helpline of the
portal where they could come up with the problem and make the problem be solved. The part of
analysis that has triggered it that though the college has good placement system but the students are
not being aware about the job postings happening in the portal of Career Hub.
So, sir I would kindly like to see the survey and look after the strength and the weakness of the survey
and also look after the opportunity and decide if there is any scope of improvement in the matter.
Communications Dept. 4

Secondary Research
(C) Internet Research:
After identifying an opportunity that you have decided to research because it could possibly add value,
conduct an Internet search on the opportunity using an Internet Search Engine of your choice.
(C1) Internet Search
1. Go to an Internet Search Engine of your choice (e.g. Google, Bing).
2. Conduct a search based on the opportunity or conclusions from your SWOC analysis.
3. Record each the search statement you use.
4. Record the number relevant sites that you found in the first 10 results for each search
statement:
 Relevant sites are those that have useful information for your report related to the
opportunity you are focusing on.
5. Conduct at least 10 searches (or more if required – add additional rows if necessary).
6. Record two (2) Internet sources that are relevant to the opportunity you have identified:
 Paraphrase how the key points in the websites are related to the opportunity you have
identified.
 Provide a proper citation for your paraphrase using APA@Conestoga Citations.
 Indicate and explain the credibility of the source.
(C2) Research Log:
Search Statements (related to your opportunity)
Number of
Relevant Sites
(in first 10 results)
1 How to Create original content for a career portal 1
2 How to reach to a large number of student through a career portal website 2
3 How to use social media constructively for students 10
4 How to increase awareness among students about a career portal website 3
5 How to make a career portal website better 3
6 How to provide reliable customer service for a career portal 2
7 How to make an online portal more visible 4
8 how to make an online career portal easily accessible 1
9 how to make placement through an online career portal 0
10 what steps need to take to improve an online career portal what steps need
to take to improve an online career portal
1
Communications Dept. 5

Secondary Research
(C3) Two Best Websites from Internet Research:
The “best” websites would be those that could be included in your report because they provide value on
the opportunity you identified from the survey analysis.
Website 1
Search statement that retrieved the
relevant website:
How to use social media constructively for students
Internet Search engine that was used
to retrieve the article:
Google
Paraphrase (in a few sentences using
your own words) how site relates to
the opportunity – provide an
APA@Conestoga Citation:
The website gives a in depth knowledge about the usefulness
of social media to a student’s life in order to improve their
study.
Author(s) of the document: Jeanne Carey Ingle
Title of document: How to use social media to engage your students
Page where relevant information is
found (If no page use Paragraph
numbers):
Paragraph number- 2
APA@Conestoga reference: Ingle, J. (2018). How to use social media to engage your
students - eCampus News. Retrieved from
https://www.ecampusnews.com/2018/11/26/how-to-use-
social-media-to-engage-your-students/
Rating Credible Somewhat Credible Not very Credible
Creditability
(Mark an X to indicate the trustworthiness
or believability of this source.)
x
Explain your reasons for this rating: As the content on the website has been written by a
professional teacher and she explains her experience
about how students can use social media to improve
their study. Though it is not backed by any strong
reference.
Communications Dept. 6

Secondary Research
Website 2
Search statement that retrieved the
relevant website:
How to make a career portal website better
Internet Search engine that was used
to retrieve the article:
Google
Paraphrase (in a few sentences using
your own words) how site relates to
the opportunity – provide an
APA@Conestoga Citation:
This article gives a glimpse of ten important features by which
a career portal can improve their credibility and content.
Author(s) of the document: Muhammad Younas
Title of document: 10 Features Every Career Portal Should Have Today
Page where relevant information is
found (If no page use Paragraph
numbers):
1 to 5 paragraph.
APA@Conestoga reference: Younas, M. (2018). 10 Features Every Career Portal Should
Have Today. Retrieved from
https://www.entrepreneur.com/article/312441
Rating Credible Somewhat Credible Not very Credible
Creditability
(Mark an X to indicate the trustworthiness
or believability of this source.)
x
Explain your reason for this rating: The author is the general manager of Talentera and a
respectable person. The facts he shares are also
important for the improvement of a career portal.
Communications Dept. 7