Career Management Report: Assessment 1.1, 1.2 - School of Business

This report provides a detailed analysis of two career management assessments (1.1 and 1.2). Assessment 1.1 examines the concept of personal branding, drawing on articles discussing the importance of self-promotion, authenticity, and job searching in the modern era. It explores the factors influencing career success and the value of establishing a strong personal brand. Assessment 1.2 presents a case study of an individual's career journey, from academic pursuits to entrepreneurship. The analysis highlights key career development stages, including the importance of gaining experience, acquiring necessary training, and adapting to changing roles and responsibilities. The report also includes reflections on the case study, offering insights into career management strategies and the importance of continuous learning and professional development. It also covers additional assessments like career cycles, career fit, and career roles.

Running head: CAREER MANAGEMENT
CAREER MANAGEMENT
Name of the University
Name of the student
Author notes

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Table of Contents
Assessment 1.11.........................................................................................................................2
Assessment 1.12.........................................................................................................................5

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Assessment 1.11
Be your own brand, excessive job searching, the value of personal branding and
authenticity the reason of success are the four factors that we get from the assessment. These
topics are connected with the topic which is known as personal branding. We will make an
analysis of these topics.
Be your own brand is the article written by Fiona Hewitt, which talks about personal
branding. This article provides the fact that it is essential to create a brand of your own name.
every individual tends to create his or her own brand value. Fiona Hewitt explains that
personal; branding can be classified into 12 major points. The first one is personality-DNA,
this theory states that the personality of one individual differs from another. The second one
is pitch which reflects the soundbite, this states that my value should match with the social
situations. Third point is related with the differences that explains about the individual’s own
kind of skills which makes him separate from others. The fourth point is giving more force on
the skills by mixing your own message with your brand. The fifth point is to make promotion
of the brand. The sixth point is to positioning the brand message to make the brand value a
successful one. The seventh point is about enhancing the contacts by promoting the success
of the brand image. After that comes packaging which is related with the presentation of the
brand. After that comes passion which give us motivation in promoting the brand and keep
our self enthusiastic in our daily life. Thereafter payback, through which we will promote our
brand. After that the brand performance will be evaluated. lastly the plan is made to make an
effective brand by implementing a strategic goal, actions, strategies and time table.

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Extreme job searching is the next article which is written by Patrick kingsley, the
article explain the concept of technical development, as per Fiona Hewitt a brand is the
indicator of the skills and strengths of an individual, but as per the article of Patrick kingsley
explains an individual with technology is similar to that of a applicant or job searcher. By
giving advice to the freshers that they should not remind about the tradition and to make a
variation in finding jobs, the author advice them to take them the help of technology. In the
modern days the job seekers take the advantage of using various websites to find jobs only by
uploading the videos of their promotional activities, infographic resume, QR code in the
iPhone. For example, the social media platforms like twitter becoming immensely popular
due to hashtags, LinkedIn, google ads and other job finding platforms. Most of the job
hunters of the Dutch community use twitter. In the back of the infographic CV’s there is a
QR code reader which can be utilised by an QR scanner which will directly take the user to
the respective platform in which the video is linked.
The value of personal brand by Tom o Neil which is published in the year 2016 in NZ
herald. He speaks about the fact that every individual must prepare a personal brand of their
respective area of work similar to that of the big branded business organisations. The major
asset of the organisation is to hire people who have their own brand image, which will help
the organisation to create a good relationship and that will assist the team leaders to achieve
success, which in turn will enhance the future growth prospect of the company. A person is
valued in the society based on his brand image and the good position he or she is holding.
The article of Alex Malley on authenticity the key to success is analysed, in which the
author explains the effect of positive attitude, the eagerness to acquire knowledge and being
reliable to our own life and others. It has been explained by the author that it will not be a

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important factor that what kind of job we are engaged in is good or bad for us, but we have to
show a positive attitude towards our jobs. At the same time, we have to concentrate on the
matters that how we are implementing our learning in our job, although the academic life of
an individual is totally different from that of the professional life. The career journey of every
individual is extensive. This article is not similar like the other three articles as this article
give description about the self brand and the method of job application.
APA references
Argyropoulou, K., & Kaliris, A. (2018). From career decision-making to career decision-
management: New trends and prospects for career counseling. Advances in Social
Sciences Research Journal, 5(10).
Chugtai, D., & Ali, A. (2018). Career Development International Authentic leadership, career
self-efficacy and career success: a cross-sectional study.
Jayasinghe, S. R. M. (2017). Effect of Employer Brand Image on Application Intentions of
Final Year Management Undergraduates: Unfolding Employer Branding
Determinants. Human Resource Management Journal, 5(1).
McGee, A., & McGee, P. (2016). Search, effort, and locus of control. Journal of Economic
Behavior & Organization, 126, 89-101.
Rangarajan, D., Gelb, B. D., & Vandaveer, A. (2017). Strategic personal branding—and how
it pays off. Business Horizons, 60(5), 657-666.

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2. Personal brand logo
Personal branding and career management
Assessment 1.12
In this case, MR. Vikas Bandral has completed his academic life with biology as the
major subject and thereafter he pursues career with botany and zoology in the bachelor’s
degree course to give a start to his life by fulfilling his own aims in life. After that he joined
the master’s classes in the field of bio technology in a university. During the course of this

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studies he started to work as a volunteer with some large companies so that he can get some
training and to enhance his practical knowledge before he enters his professional life. At the
end of his course Vikas get the opportunity to work for a company but he does not like the
company as his aim in life is to get promotions gradually step by step. In this company he
will never get the opportunity to lead his position and for that reason he wanted to wait, to get
a job in a big company. After the completion of his degree course he gets the opportunity to
work for a reputed company named Rentokil India which is famous in the world as a leading
pest management control company. after gathering an experience of 8 years he gets the
opportunity to get a promotion, he gets the chance to participate in a foreign project of the
same company but ins different branch which is located in Thailand. After spending three
years in that company the project is accomplished, he could not continue his job due to some
family problem and he returned back to India. After getting back to India he joined the same
company but he failed to get a higher position in India, and for that reason he decided to
resign but he did not want to give his resignation until he get enough training which can
ensure that he can do something of his own, and he decided to resign only after he felt that he
get adequate training that he is expecting. At the time of resigning from Rentokil he wants to
start a business. He made a research to incorporate a business, so that he can manage each
and every aspect of the business before he starts. After that he has done some training to
satisfy all the needs that is essential to become a successful entrepreneur. Finally on the base
of his long experience and knowledge that he gained from Rentokil he started his business
with the name V care professionals and within few days he get a project, but he get stuck at
the initial stage because earlier he used to work as a employer and now as an owner he have
to work as a owner and have to look after each and every step of the process and stages of
operation. To overcome this situation, he decided to take the advice of a senior employee to

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improve his work. after doing the business for four years he decided to join a management
course that will improve his finance and other management skills as an owner. He decided
that he will not only study the management course along with that he will also work as a
volunteer. In this respect also luckily, he gets the opportunity to work in the same company
which is Rentokil, but before working as a volunteer with Rentokil he requires some
experience on management level which will enable him to acquire some managerial skills
which he can apply while managing his own business.
Reflection
From the interview of Mr Vikas, I get some more knowledge about the fact that how
to develop a career and how to improve the career path of an individual. I have learned from
the career of Mr Vikas that in order to make your career a successful one it is essential to
maintain a clean image with the experienced employees and also with the subordinates which
will help to create a brand image. I have learned a lot from him that one should not quit a job
before ensuring that he or she have acquired all the experiences that will help the individual
to do the next step. Even when he decided to become an entrepreneur, he did not quit his job
unless he get all the necessary trainings. From this I have learned that I should not left my job
unless and until I acquire all the knowledge of that respective area to take myself to the next
level of the process, in addition to that it will also help me to bring improvements in my
experience and upgrade my knowledge. Since the aim of my life is to become a chartered
accountant in the coming days, so from the very early stage to accomplish my objective to
become a chartered accountant, I also begin my career from the post of the assistant junior
accountant from which I will get a comprehensive knowledge about my desired career. I have
to work very hard to get all the relevant knowledge and experience as a junior accountant.

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Similar to Mr Vikas I have to acquire more knowledge and experience like he gathered as a
volunteer in a small company to get relevant work experience, this will also enhance my
professional skills.
APA referencing
Jackson, D., & Wilton, N. (2017). Perceived employability among undergraduates and the
importance of career self-management, work experience and individual
characteristics. Higher Education Research & Development, 36(4), 747-762.