Research Proposal: Career Management, Planning & Employee Productivity

This research proposal investigates the role of career management and career planning in enhancing employee productivity and organizational growth, focusing on Amazon as a case study. It outlines the problem of ineffective career management leading to reduced productivity and higher turnover, emphasizing the need for organizations to invest in employee development. The research aims to analyze the concepts of career management and planning, evaluate their impact on employee productivity, and recommend best practices for improving employee performance. The literature review covers the concepts of career management and planning, highlighting strategies and initiatives used by companies to promote them, including self-assessment, goal setting, and action plans. The proposal also discusses the research methodology, including the research philosophy and approach to data collection and analysis.

CAREER MANAGEMNET
AND CAREER PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
1.0 Introduction............................................................................................................................3
1.1 Background............................................................................................................................3
1.2 Problem statement.................................................................................................................3
1.3 Purpose of the research..........................................................................................................4
1.4 Research Aim.........................................................................................................................4
1.5 Research objectives...............................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARH METHODOLOGY.......................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
1.0 Introduction
Career management is life long p[process that involves investigating the resources that will
be required to developed key skilled, knowledge and capabilities that are present in specific
individuals. It help individual in effectively changing themselves as per the external environment
situation to get better employment opportunities and growth in future scenario. Furthermore, it is
important as it contribute in moving people to effectively completing their respective role
through making best use of available skill so that company can easily achieved the desired
outcome (Alkharabsheh, 2021). While, career planning can be defined as process undertaken by
the manager of company to identify the skill in which the person excels and need to improve for
bright future ahead. The main purpose of the study is to gathered relevant information related to
“ role of career management and career planning towards the employee’s productivity and
growth of organisation in competitive environment.
1.1 Background
The research proposal is pertaining to the significance and role of career management and
planning in enhancing the overall productivity of employees so that company can easily achieve
its desired goals in effective manner. In current scenario, it is important to do career
management and planning to retained maximum number of employees in the firm for longer time
frame. Likewise, In this study, Amazon is the company that has been taken which is American
Multinational technology company focuses on providing key services such as e-commerce,
digital streaming, artificial intelligence and cloud computing. Amazon is the enterprise that
invest huge amount of capital and efforts in providing and organising training and development
program, planning career development opportunities for its employees. Continuous efforts lead
by manager in enhancing the existing skills of employees has helped company in having more
and more talented staff that are ready to work for benefits of the organisation (Tomy and
Pardede, 2019). For examples: the company organised A month long training and leadership
program for its employees that helps in training them related to the manner in which a particular
work need to be done.
1.2 Problem statement
The problem statement is that “there are many companies that are unable to effectively
organised the career management and planning program that lead in reduction in employees

productivity and higher turnover. At the same time, in recent scenario, most of the individual
wants to be part of organisation that may efforts to plan for their career or enhance their skills so
that they can achieve greater success in future scenario. In addition to this, companies are not
able to decide the career management strategies, program and method that could be used to
trained employees. Therefore, the key problem associated is that ineffective career management
and planning used by company to trained and enhance skilled of employees for benefits of
organisation.
1.3 Purpose of the research
The main purpose of conducting the research related to “role of career management and
planning in enhancing employee’s productivity” is to gathered information related to the way
career management helps in increasing productivity and performance of individual. At the same
time, what all strategies that could be used by company such as Amazon to plan for employee’s
career development and management (Chetana and Mohapatra, 2017). So that they are motivated
and influenced to work hard for growth and success of firm in retail sector of United Kingdom
and across worldwide. Therefore, in short it can be stated that it helps in accumulating key
information about the importance of career management and planning for both employees and
organisation.
1.4 Research Aim
To analyse the role of career management and career planning towards the employee’s
productivity: A study on
1.5 Research objectives
 To analyse the concept of career management and career planning in organizations
 To evaluate the role of career management and career planning towards employee’s
productivity
 To recommend the best career management and career planning initiatives that can
adopted by …… for improving employee productivity
LITERATURE REVIEW
Concept of career management in an organization
As per the views of Greenhaus, Callanan and Godshalk, (2018) career management refers
to the steps which are being taken by the organization in order to make the retention of the

employees and the development of their career. As per career management the organization take
various steps that will lead to raise the career development of the employees. Under these various
career opportunities are arranged for the employees that will assist them in retaining in the
organization. Learning of new skills and enhancement of knowledge are covered under
management of career wherein with the employees are provided opportunities and skill are
developed that will lead to the management of the career of them. This means various activities
in relation with the career advancement are carried out by the organization so that development
and growth of the employees would be take place.
Bagdadli and Gianecchini, (2019) also elucidates that with the aspect of career
management the employees will be directed towards the goal of the organization with the
persistence of the required skills. With the implication of the career management the company
and the employer would make the engagement of the worker and the employees towards the
organization. This would also lead to make the retention of the employees within the
organization along with the development of the career prospects.
Concept of career planning:
In accordance with the views of Soni, (2018) career planning refers to the concept in which
the career plan would be developed by the organization with the focus towards the aim. The
organization make the development of various activities that would lead to assist the employees
in the development of career plan. In the same way it would be right to said that the
determination of the career goal and identification of the path that will lead an individual towards
that goal accomplishment. In regard to the organization it is being considered that the career plan
would be developed in such a manner that it will lead to the goal achievement of individual
along with grabbing of opportunities in the context of the company.
Altınok, (2020) also annotates that with a focus towards the aspect of career planning the
organization would make engagement of employees within the organization. In the same way
this would also lead to the growth of the employees along with the grabbing of the opportunities
of the company. This will also lead to ensure the constant supply of promotable employee’s
towards then organization. In the same way with the aspect of availability of career prospects and
planning in an organization the employee’s loyalty and attraction towards the company would
also raise that will further benefit the company in terms of holding a wide range of employees.
This will further enhance the productivity of the company in terms of raised efforts.

From the view point of Bagdadli and Gianecchini (2019), there are different strategies that
are been utilised by the company to promote career management and planning within the
organisation. Such as, first and foremost steps that has been taken by the scholar is reviewing the
strength, weaknesses, values and motivating factor of the individual. In order to identify what are
key action that could be used to improve the strength of person and overcome its weakness so
that the end objectives can be achieved in limited time frame. Furthermore, company should
invest capital in organising career development program and campaign in which employees can
be encouraged to take participation to learn new skills and knowledge for better future in both
professional and personal career. Therefore, it can be stated that both these are two common
method that are majorly used by firm for career management and planning for getting better
outcome.
According to Greenhaus, Callanan and Godshalk (2018), there are some more initiative or
set of action that could be used by the manager to train, improve career management and career
planning for improvement in skills of employees. Likewise, the talking videos, seminars and
meeting can be used by the manager to provide them opportunity to grow ahead in competitive
market. At the same time the author illustrates that there are majorly four main step that has been
undertaken by the manager for career management to enhance employee’s productivity. Such as
self-assessment, reality check, goal setting and action plan that could be used to finally improve
the skills of the employees. Therefore, company as well as manager needs to focus on career
management and planning process to improve employee’s productivity and profit margin of the
firm as compared to external competitors present in market.
Another author Boskov, Zezova and Serafimova (2018), has also supported that all these
four steps help in effective career planning to manager for betterment of employees as well as
organisation. Likewise, self-assessment opportunity provided to employees will helps them in
knowing the areas in which they need to be improved so that they can get better options. Reality
check helps in evaluating whether actually the individual person lack in specific skills or not so
that necessary steps can be taken to improve the same. In addition to this, goals setting helps
individuals in motivating to continuously take steps to work on their current skills and
knowledge for fruitful results. At last, it can be stated that action plan helps in determining in

advance about the key strategies, action and step that they could taken to achieve the set goals in
limited time frame and cost.
Role of career management and career planning in context of employee’s productivity
As per the views of Wickramasinghe and Premachandra, (2021) career management plays
an important role in relation with the employee’s productivity. This is because with the aspect of
career management the companies provide various opportunities to the employees in relation
with the career enhancement along with growth in the company with due course of promotion.
This will lead to raise the interest of the employees towards the company and make them retain
in the organization. This is further elated with the taking of initiatives and good moves from the
employee’s side which will lead to raise their efficiency and productivity of the employees.
On the other hand, Lartey, (2021) critics that the concept of career planning plays more
important role in raising the employee’s productivity. This is because with the aspect of career
planning the goal of the individual employees would be achieved along with initiating them
towards the direction of the organizational goal. This will lead to raise the interest and retention
of the employees towards the organization which will further lead to raise the productivity of the
employees. In the same way this will lead to make the accomplishment of the goal of the
company along with the individual goal.
On the same note Hänninen, (2020) states that with the equal focus towards the execution of
the concept of the career management and planning the productivity of the employees would be
highly raised. This is because when the employees will find the good career opportunities and
growth along with the meeting of their goal then it will lead to encourage them to take effective
measures and initiatives which will further raised their productivity and efficiency. This shows
that with the focus by the company towards the concerned aspect the productivity of the
employees would raise along with the attainment of the goal of the company.
RESEARH METHODOLOGY
Introduction

Research methodology refers to the set of steps in the context of the research that will
lead to the achievement of its main objective. Here all the concerned methods and steps are
determined that will guide and provide the direction towards the research.
Research philosophy:
It refers to the belief of the researcher and the adopted philosophy which would play an
important role in research. It is majorly of two types that may majorly include interpretivism and
positivism. In regard to interpretivism the researcher plays an important role in terms of making
a judgment with respect to the concerned data (Ryan, 2018). Wirth regard to the researcher role
and its role in the research, the data would be able to get analyzed in more detail. However, on
the other hand with respect to the positivism philosophy the facts and figures which are of
scientific inquiry are taken into consideration. In the proposed research the interpretivism
philosophy will be chosen so that the qualitative data in relation with the career planning and
management in relation with the employee’s productivity would be analyzed effectively.
Research approach:
It includes the plan and procedure that is related with research. This is the most important
step in the research. It majorly includes two approach i.e. inductive and deductive approach. In
regard to inductive approach the research begins with the observation that is followed with the
formation of hypothesis and the development of theory. This will lead to have a better analysis of
the qualitative data. On the other hand, under deductive approach the research begins with the
analysis of the existing theory that is followed with the formation of the hypothesis (Armat and
et.al., 2018). In the proposed research the inductive approach will be chosen so that the
qualitative data in relation with the career management and planning would be adequately
studied and its role with regard to the employee’s productivity would be identified.
Research design:
It refers to the process of the research and this is counted as one of the major factor. It is
majorly of two types that may include the qualitative and quantitative research. Under qualitative
research the non-numeric data will be analyzed. This will lead to have a detailed analysis of the
concerned data. However, with respect to the quantitative research the numeric facts and figures
will be analyzed (Ahmad and et.al., 2019). In the proposed research the qualitative research will
be adopted so that the data in the context of the career planning and management will be

analyzed in depth. This will also lead to make a detailed analysis of the concern concepts so that
its relation and role in with respect to the productivity of the employees will be determined.
Research strategies:
It refers to the strategies that are being adopted for performing the research. There are
various strategies that may include the survey, case studies, interviews and various other. In the
proposed research, the strategy which will be adopted includes the questionnaire under which the
questions will be asked from the responded so the concept of the career planning and
management and its relation with the productivity of the employees will be analyzed.
Time horizon:
It refers to the time period that is being required in order to perform the research. The
proposed research will be completed in 10 weeks.
Timing Activities
Week -1 Topic identification
Week-2 Framing Aim and objectives
Week-3 and 4 Conducting literature review
Week-5 and 6 Conducting Research methodology
Week-7 and 8 Data collection
Week-8 and 9 Selection of analysis tool for collecting data
Week-10 Submission
Sampling:
Sampling refers to the statistical process under which the determined number of
observation would be taken from the large number of population. In the proposed research the
simple random sampling will be adopted under which every participant has equal probability of
being selected. Under the proposed research sample of 25 employees of managerial level will be
selected so that the impact of career development opportunities would be determined in relation
with the employee’s productivity.
Data collection:
This is one of the important step under which the data will be collected in relation with
the research. There are usually two sources of data collection that may include the primary and
secondary sources. In primary source the data is collected directly from the source and it is
counted as one of the most authenticate form of the data (Kalu, Unachukwu and Ibiam, 2019).

Whereas in case of secondary source the data is already being collected that is further used for
the research. In the proposed research a combination of primary and secondary sources will be
used so that the research will be able to performed in a detailed manner. This will also lead to
make the in-depth analysis in relation with the concerned concept.
Data analysis:
As per this stage the collected data will be analyzed. This assist the research in meeting
its objectives. In the proposed research the data will be analyzed through thematic test under
which various themes will be made in relation with the collected data. This is considered as one
of the major method of data analysis in which the data will be analyzed from the making of
themes so that every aspect of the data will be focused. In the proposed research, with the use of
thematic test, various themes in relation with the career management and planning will be made
that will further be relate with the employee’s productivity so that a detailed analysis will be
made performed.
Ethical consideration:
This is also an essential part of the research. It is highly important that the research will
be performed with a due consideration towards the ethical compliances and consideration. In the
proposed research the consideration will be made in terms of signing the ethical form from the
responded which shows that they had given free consent. In the same way the compliance
towards the Data protection act will be made in terms of keeping the information of the
participants as confidential. This will lead to ensure that the research will be performed with the
consideration that no harm and the level of confidentiality will be break while performing the
research.
Reliability and validity:
In order to maintain reliability and validity the information is gathered from the
authenticate sources. In the same way only the copyright articles and journals has chosen with
regard to the secondary research. A reference list is also provided at the end which shows that the
data is being referred and not copied. In order to perform the research to be valid and reliable an
integration of both the primary and secondary sources will be inculcated in the research so that
along with detailed analysis, the reliability of the data would be maintained.

REFERENCES
Books and journals
Ahmad, and et.al., 2019. Qualitative vs. Quantitative Research. population. 1. p.2.
Alkharabsheh, S.A.I., 2021. The Effect Of Career Planning On Enhancing The Stock Of Skills In
Business Organizations. Psychology and Education Journal, 58(5). pp.765-773.
Altınok, V., 2020. IN THE 21ST CENTURY INDIVIDUAL CAREER PLANNING AND
MANAGEMENT FOR THE NEW WORKING AREAS. Current Researches in
Educational Sciences, p.155.
Armat, and et.al., 2018. Inductive and deductive: Ambiguous labels in qualitative content
analysis. The Qualitative Report. 23(1). pp.219-221.
Bagdadli, S. and Gianecchini, M., 2019. Organizational career management practices and
objective career success: A systematic review and framework. Human Resource
Management Review. 29(3). pp.353-370.
Boskov, T., Zezova, A. and Serafimova, M., 2018. Career management and new organization
perspectives. Calitatea-acces la succes (Quality-Access to Success), 19(165). pp.110-
113.
Chetana, N. and Mohapatra, A.K., 2017. Career planning and career management as antecedents
of career development: A study. Asian Journal of Management, 8(3). pp.614-618.
Greenhaus, J.H., Callanan, G.A. and Godshalk, V.M., 2018. Career management for life.
Routledge.
Hänninen, H., 2020. Personal career development: Implementation of successful career
management.
Kalu, A.O.U., Unachukwu, L.C. and Ibiam, O., 2019. Accessing secondary data: A literature
review.
Lartey, F.M., 2021. Impact of career Planning, employee autonomy, and manager recognition on
employee engagement. Journal of Human Resource and Sustainability Studies. 9(02).
p.135.
Ryan, G., 2018. Introduction to positivism, interpretivism and critical theory. Nurse
researcher. 25(4). pp.41-49.
Soni, M., 2018. Career Planning. International Multidisciplinary Research Journal. 5(3). pp.1-3.
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Tomy, S. and Pardede, E., 2019. Map my career: Career planning tool to improve student
satisfaction. IEEE Access, 7. pp.132950-132965.
Wickramasinghe, V. and Premachandra, A., 2021. Organizational career growth: the mediating
role of career management practices. SN Business & Economics. 1(6). pp.1-29.
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