MG410 - Career Research Report: Marketing Field Analysis

This report, focusing on the field of marketing, provides an in-depth analysis of career opportunities, required skills, and current industry trends. It begins with an introduction highlighting the importance of making informed career choices and introduces marketing as a field with diverse prospects. The main body explores general trends such as globalization, technology, and customer relationship management, analyzing their impact on marketing practices. It then delves into the essential skills for a marketing career, including communication, teamwork, and IT skills, alongside necessary expertise and knowledge such as technical skills and consumer behavior understanding. The report evaluates digital marketing as a promising career path, emphasizing its growth potential and the skills required to succeed. In conclusion, the report underscores the significance of selecting a creative field for career growth, highlighting marketing as a viable option with numerous opportunities and required skills.

mg410 cw1
Career research report

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Application and Analysis.........................................................................................................................3
Skills and knowledge required.................................................................................................................4
Expertise and Knowledge........................................................................................................................5
Evaluation................................................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
As per the current situation there are numerous chances which are vacant for audiences in
which they can create their profession. It is significant for students to make correct choices for
their career so that they can achieve success and can lead to future growth. The area which has
been nominated in the present report is marketing which consists of various career and growth
prospects in terms of dissimilar rules and liabilities (Turton and et.al, 2021). Here I am an
undergraduate apprentice and is looking for an optimistic career in the field of marketing. In the
below report diverse competences and skills are required to perform certain roles and
responsibilities. It is further being discussed in detail. Besides this it also includes current trends
with respect to market industry.
MAIN BODY
Application and Analysis
General trends: -
In present business work there are several variations which have been implemented in
every field. With respect to these changes they bring new, creative and innovative methods in the
marketplace. In this report the selected occupation is marketing which includes high growth
prospective. There are various opportunities which are existing within the area. So some current
inclinations which will create an impact on the profession are discussed below: -
 Globalization: - It is defined as the relation between companies, individuals and the
administration of diverse nations. It has decreased certain constraints over worldwide
trade with the help of implementing better associations within different countries. It is
very easy to interchange certain products and services with other nations. It has included
technological advancements that are an advantage with respect to the growth of economy.
It has been examined that globalization has the huge scope of marketing by enabling
cross border transactions ( Tatiana, 2021). Marketers can efficiently approach to their
international audiences which would develop their existing brand image. Besides this
competition has also been increased with the effect of globalization because now the
foreign companies are providing their goods and services at reduced prices. With regards
to this the global marketing has become an emerging trend which creates an influence on
all the marketing practices in an efficient way.
 Technology: - For the current situation technology is one of the most significant parts of
a business enterprise. Almost all the business activities are done with the help of
technology only. By looking at the area of marketing there are many innovative tools
which are used in order to get better outcomes ( Stovin, 2021). Now corporations use
different digital approaches and online platforms in order to promote the product at large
level. Whether it is a small company or a large organization all of them use different

online techniques to advertise the product and create a good impression. The main aim
behind using advanced and developed expertise is to enhance the sales in least level of
expenses. With the help of all social media websites it is easier to preserve maximum
number of individuals for long period of time and by maintaining a strong and effective
relationship with them. At the same point of time vendors also use different tools and
software to become familiar with the demands of consumers. Therefore technology
creates positive impact on profitability.
 Customer relationship management: - It has been defined that customers are the most
important person for corporations as they are the only one who drives sales and revenues
of company. Customer relationship management they focused mainly on maintaining,
satisfying and retaining all the audiences for longer period of time. The main mission of
CRM is to manage and maintain effective relationship with all purchasers so that they can
give preference to specific brand (Rasheed and et.al, 2021) .Now audiences have high
level of power and marketers provide the products as per their demands. So it is
authoritative to have effective skills and make a great career in the field of marketing.
As per the above information it has been analyzed there are many recent trends like effective
use of technology, globalization and so on. With respect to all these trends they create a great
impact on marketing practices so an individual need to be get updated with all these trends and
explore overall marketing.
Skills and knowledge required
Skills: -
 Communication skills: - In accordance with this skill it makes a person to give-and-take
important evidence with other individuals. A vendor should have both oral as well as
written communication abilities so that they can transfer all the data and features of
specific products and services to their ultimate consumers. It is an important skill in order
to develop these sales and enhance the profitability of organization.
 Teamwork: - It has been evaluated that there are various people who work within the
organization as a team to achieve all goals and objectives ( Bedemariam and Ramos,
2021). It is possible that they have dissimilar kind of thoughts but they need to work
together for a specific company so all the individuals must have effective teamwork skills
so that proper coordination can be maintained as both collaboration and coordination is
necessary.
 IT skills: - As per the current situation there are numerous technologies which are used in
the field of marketing so it is significant to have effective knowledge about these
software and different tools. It becomes easy for a marketer to enhance their sales and
profit and develop the organization ( Hayes, 2021). For this vendor should have effective
knowledge about both online and digital techniques to promote their products at large
level.

 Interpersonal skills: - It is defined as the capability of a person to communicate with
another individual. In the profession of marketing people need to interact with many
individuals on continuous basis so they should have large level of interpersonal skills.
Besides this it also helps them in providing necessary products and services to consumers
as per their demands.
 Presentation skills: - In addition with this ability it makes an individual to deliver
different opinions and thoughts to another person. In the profession of marketing they
need to present their product and services to all the audiences. With respect to this they
should have efficient level of presentation skills so that effective customer satisfaction
can be built up and they can attract large number of consumers.
Expertise and Knowledge
 Technical skills: - While analyzing the current business situation marketers should have
necessary practical assistances so that they can use and implement different digital ways
of doing advancement and advertisements ( Cohen and Duberley, 2021)It will make
them able to associate with customers in an efficient way and earn competitive advantage
at the marketplace. Besides this they also need to have high level of expertise with the
usage of tools and techniques to meet all the needs and wants of consumers.
 Consumer behaviorist: - It is examined that marketers should have the knowledge
regarding the behavior of consumers. It is necessary to offer them better services and
experiences to all the purchasers as it would lead company towards higher level growth
and profitability. On the other hand they are able to know about the attitudes of
audiences and provide them products. Besides this it also helps in developing a bond
between consumers and company.
Evaluation
By looking at the present markets situation I will choose the stake of digital marketing
which is the most evolving field with presentation. Now maximum businesses lie upon digital
marketing tactics in order to promote their goods and services at high level. It has become the
most contemporary trend because it helps in enhancing the influence of businesses. With respect
to this practice it makes me able to develop customer base of company by using numerous
approaches. Besides this digital marketing has large amount of scope as it comprises the phase of
social media marketing, website marketing and many more. It provides me an amazing
opportunity to get official level of knowledge regarding different fields which are important for
me in terms of my career development. With the support of social media I will be able to interact
with audiences in effective way and will provide them better understanding. It will enable me to
make optimistic brand image at worldwide level which is the most significant thing to achieve
competitive edge at marketplace. Besides this SEO help in driving out more traffic over certain
websites that will ultimately increase sales and profits of an organization. I will like to make my
profession in the industry of digital marketing due to increased demand in the current market

place. Digital marketing is one of the most famous approaches due to reduction in the usage of
traditional marketing methods.
CONCLUSION
From the above report it has been concluded that individual should select best creative
field for their career growth. It is being examined that marketing is considered as one of the most
efficient aspect that can lead an individual in making a better career. There are different skills
required for bright career growth.

REFERENCES
Books and Journals
Bedemariam, R. and Ramos, J., 2021. Over-education and job satisfaction: The role of job
insecurity and career enhancing strategies. European Review of Applied Psychology, 71(3),
p.100632.
Cohen, L. and Duberley, J., 2021. Making Sense of Our Working Lives: The concept of the
career imagination. Organization Theory, 2(2), p.26317877211004600.
Collins, J.S., 2021. The Influence of Student Disciplinary Participation in Post-Secondary
Education on Career Decision Self-Efficacy.
Rasheed, M.I., and et.al, 2021. Abusive Supervision and Career Adaptability: The Role of Self-
Efficacy and Coworker Support. Human Performance, pp.1-18.
Stovin, D., 2021. Stories of Faculty who Served as Academic Administrators: Career-Life
Experiences and Academic Identities of five Associate Deans.
Tatiana, G., 2021. Development and implementation of an efficient career management in the
social work. Management.
Turton, J., and et.al, 2021, April. Career obstacles facing Early Career Scientists (ECS) and a
first look at solutions. In EGU General Assembly Conference Abstracts (pp. EGU21-1192).