Personal Development: Skills and Career Paths - UoS BABS Report

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This report discusses various aspects of marketing, including activities performed by companies to sell or promote services/products. It analyzes personal career paths, emphasizing starting a business in marketing, and identifies strengths like communication, time management, and self-management skills. The report addresses challenges such as recruiting the right talent and monitoring performance, proposing solutions using existing skills. References to academic papers support the discussion. Desklib provides access to similar solved assignments and resources for students.
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Marketing
Marketing basically involves all the various
types of activities which are performed by a
company for the purpose to sell or promote its
services or products to its customers. Moreover
the concept of marketing involves the process of
interesting the potential clients and customers in
the services or products.
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When it comes to my career path, i
would like to start my own business
considering the field of marketing. In
context to business, the marketing
practice of companies and individuals
involves institutions, governments and
commercial business.
Discuss and analyse your career paths
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When it comes to my career path, i feel i have various strengths and skills
that will further help me in my business as with help of these strengths it
will help me to understand better and start my business with proper
planning keeping in mind the various skills which i already have and using
them to during my business.
Identify your strengths and link them with possible career paths
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Communication Skills: With the help of communication skills it will help
me to adapt the communication style to my target audience.
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Time and self management skills: With the help of self management and
time skills i would able to develop manage my time and can focus on
paying attention to each and every task and will also help in self
management and time management.
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In context to business and starting a new business, there are various
challenges which i had to face and that i can overcome only with the help
of my skills and strengths.
Possible challenges and ways to
overcome them with your strengths
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Competencies and recruiting the right person: The major challenge when
it comes to business it to hire fresh talent and recruiting the right person to
fill a job role.
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Monitoring Performance: Another major challenge when it comes to
business involves the monitoring of the performance and in order to
overcome this challenge i will using my self management and time
management skills in order to keep a regular eye on the business
operations and to measure and monitor the performance of my business.

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Caesarani, F.P., Astria, F., Syakurah, R.A., Aulia, B. and Siburian, R., 2020. MODELING OF
CAREER CHOICE BEHAVIORS IN INDONESIAN DENTISTRY STUDENTS. B-Dent: Jurnal
Kedokteran Gigi Universitas Baiturrahmah, 7(2), pp.114-122.
Taber, B.J., 2019. Career Counselling Interventions to Enhance Career Adaptabilities for Sustainable
Employment. In Handbook of Innovative Career Counselling (pp. 103-115). Springer, Cham.
Gasson, S. and Theobald, M., 2020, June. Early career research pathways: A
narrative inquiry during Covid-19 times. In UK Council of Graduate Education
Annual Conference: TRANSITIONS: ACCESS, IDENTITY AND OPPORTUNITY.
Yuen, M., Yau, F.S., Tsui, J.Y., Shao, S.S., Tsang, J.C. and Lee, B.S., 2019. Career
education and vocational training in Hong Kong: Implications for school-based
career counselling. International Journal for the Advancement of
Counselling, 41(3), pp.449-467.
Bhat, C.S. and Stevens, M.M., 2021. College and career readiness group interventions for
early high school students. The Journal for Specialists in Group Work, 46(1), pp.20-31.
References
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Taber, B.J., 2019. Career Counselling Interventions to Enhance Career
Adaptabilities for Sustainable Employment. In Handbook of Innovative Career
Counselling (pp. 103-115). Springer, Cham.
Gasson, S. and Theobald, M., 2020, June. Early career research pathways: A
narrative inquiry during Covid-19 times. In UK Council of Graduate Education
Annual Conference: TRANSITIONS: ACCESS, IDENTITY AND OPPORTUNITY.
Bhat, C.S. and Stevens, M.M., 2021. College and career readiness group
interventions for early high school students. The Journal for Specialists in Group
Work, 46(1), pp.20-31.
Nassar, S.C., Al-Qimlass, A. and Ozdemir, N.K., 2020. A tripartite model of
program evaluation: Implications for effective career services and workforce
development. International Journal for Educational and Vocational
Guidance, 20(2), pp.411-427.
Ting, L.C. and Datu, J.A.D., 2020. Triarchic model of grit dimensions as predictors
of career outcomes. The Career Development Quarterly, 68(4), pp.348-360.
References
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