Report on Career Placement and SWOT Analysis of American Airline

This report provides an analysis of career placement within the airline industry, focusing on the impact of the Airline Deregulation Act and the increasing demand for flight attendants. It includes a SWOT analysis of American Airlines, detailing its strengths (efficiency, teamwork, customer relationships), weaknesses (corruption, lack of motivation, fluctuating profits), opportunities (market growth, technological innovation, competitive pricing), and threats (fuel costs, cost reduction pressures, labor union demands, terrorism). The report also features a job advertisement for a bilingual flight trainee and a sample curriculum vitae, highlighting essential skills and qualifications for aspiring flight attendants. The analysis emphasizes the importance of employee motivation, technological adaptation, and robust safety measures for airlines to thrive in a competitive and challenging environment. Desklib is a valuable platform for students seeking similar solved assignments and study resources.

CAREER PLACEMENT 1
CAREER PLACEMENT
By [Name]
Name of the class (course)
Professor (Tutor)
Name of School (university)
The City and State where it is located
Date

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Introduction
The Airline industry labor market has significantly changed since the intervention by the
Airline Deregulation Act that was formed in 1978. Employment opportunities have increased
over the years due to most airlines shifting from using small aircrafts to big ones. Flight
attendants are highly needed in any airline industry due to the increased number of customers
flying by air. The work of a flight attendant is to make sure that passengers are safe and to deal
with emergencies that arise (Flight Attendant source, 2018). They also show passengers on how
to use safety tools as well as serve them with the meals that they require. This way they make
travelling very comfortable and classy to everyone. Flight attendants that are trained
professionally have an advantage since they can work in companies that deal with executives and
private planes. They can also work in restaurants, real estate, transport and storage and
communication companies.
Flight attendants are also given opportunities in the airline industry to grow and advance
their career. In that, some may become supervisors, move to base manager then vice president of
the operations of the airline flights. With the growth of airline industries, competition is highly
expected since very many people are applying for these job opportunities in the market (Bölke ,
2014, 4).
SWOT analysis of American Airline
This airline is among the biggest airline in the world. It is both an international airline as
well as works in cities in the United States. One of its greatest achievements is that it provides
flights to cities that have major businesses. People have also developed much trust in the
transport network that the airline provides, and this has made it a major success both in the world

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and locally. The SWOT analysis helps to determine the strengths, weaknesses, opportunities and
threats of the company to help them in coming up with good decisions as well as tackle problems
when they arise (International symposium SymOrg, 2012,1224).
Strengths
The major strength of the company is that it is efficient. This has been made successful
due to the number of workers that was increased. They also have good team work and when
there is any challenge, they can communicate effectively. According to the Air Transport
Society, 2003, the workers in the company have really brought a few improvements. The
company also has a good relationship with customers as well as it is well situated in the big cities
that have major businesses and this generates profit. Workers in this company are also able to
work efficiently since the company provides the right equipment such as office furniture as well
as vehicles for each employee to tackle their duties and responsibilities. Maximizing profit is the
main objective of the company. (Cook & Billig, 2017, 315)
Weaknesses
One major weakness of the company is that there are activities of corruption. Corruption
is a major cause of companies being declared bankrupt in the country. Workers also lack
motivation as well as the management system is also very poor in the company and this leads to
poor customer satisfaction. This leads to the loss of customers and lowers the company’s ratings
(Morrell, 2012, 212). The company should collaborate with workers to deliver good hospitality
services to stay competitive. Another major weakness of the company is that each year the profit
generated fluctuates which leads to shareholders quitting the business. To avoid this, it is the role
of the management to ensure that they are fully trusted by the shareholders.

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Opportunities
There is growth in the airline industry market and this presents an opportunity for the
company to make an improvement on the management system. To be competitive as explained
by ( Naderi, 2018) the company needs to motivate and offer training to the employees. To be
able to also be on top, the company should adopt to technology changes and innovation to
improve their services. The company also has an opportunity to attract many customers by
setting prices that are affordable. It may also be competitive by coming up with services that
include airline hygiene maintenance which will impress customers. American airline requires
grabbing these opportunities before other airline to be on top of the global market,
Threats
Threats affect businesses negatively. Major threats that are posed to American airline
include; the fuel became expensive (Odoni, 2015, 425), cost reduction to stay competitive,
demand for technology upgrade and labor union laws and demands. In other countries, there
might be hostile people and attack by terrorists which is a major threat to the airline. (Greer, C.F.
and Moreland, K.D., 2003, 427-441). To be able to curb these threats, the management should be
able to come up with ways to increase the amount of money being spent on insurance covers
which will help to make sure there is safety. The employees should also be on toes to make sure
that the services being provided are of good quality as emphasized by (Wensveen, 2016, 262)

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Job advertisement for flight trainee English and Dutch Bilingual

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Curriculum Vitae
Personal Details
Name; Queen Bella Location; Chicago
Phone; 72020560 email; [e-mail]
Professional profile
A focused, reliable and energetic person looking for a flight attendant job position to develop a
career in a dynamic environment as I contribute to the overall corporate growth and company
objectives. Able to offer outstanding customer service and satisfaction to people of diverse
culture as required. CPR certified as well as well exposed to how to deal with emergency and
healthy precautions.
Core skills
 Airport codes
 Inventory control
 Airline terminology
 Emergency response and procedures
 Plane evacuation protocols
 Crew and passenger flight safety
 Taking orders
 Problem solving
 Good decision making

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Work experience
ABC COMPANY, TEXAS-May 2017 to September 2017
Customer Service Assistant
 Helped customers find their merchandise
 Arrange products in racks for display
 Stock maintenance, unloading and loading groceries in the trucks
 Keeping the store clean according to the standards
 Transporting and packaging goods to trucks.
SOS CAMP, TAMPA, FL
Volunteer as a Kitchen Helper
 Served drinks and food to people
 Preparation of food that is to be served to residents
 Cleaning of the area of work after service
 Maintenance of a clean working environment as required
ADDITIONAL STRENGTHS
Multilingual- English, Spanish and Dutch
Customer oriented attitude
Able to lift 55lbs loads
Key Achievements

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I was recognized for outstanding customer service, delivery and satisfaction by all the
companies. Rated as the most cleanest employee and most hardworking towards achieving the
companies goals
Academic Qualifications
Inflight Institute, flight attendant school and career training
 Degree in hospitality management
Lake Forest College, summer 2017
 diploma in flight attendant services
Chicago High School
 High School Diploma
Certifications and Training
 Certified CPR, first Aid and Automatic External Defibrillators
 FAA- certified flight attendant and completed 15day FAA training programs
Hobbies and interests
I am always eager to study new language and currently studying French and Chinese. I also do
volunteer part time for children NGOs. I love travelling to different cities just to explore and I
also enjoy exercises such as jogging in the morning.

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Referees
1. Anthony Lewis,
Event Coordinator,
SOS foundation of Tampa,
Telephone; [phone]
2. Edelqueen Santiago,
ABC Company, Texas,
1702 S Great Southwest Pkwy
Telephone; 844.287.3183
3. Inflight Institute
Suite 811 300
8120 Beddington Bvld
NW Calgary, Alberta

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References
Cook, N. G., Billig, B. (2017). Airline Operations and management: A management textbook,
Embry-Riddle Taylor & Francis. p 315
Bölke, S. (2014). Strategic Marketing Approaches within Airline Management. Hamburg:
Diplomica Verlag. p. 4
Flight attendant source, (2018). How to become a flight attendant: The ultimate guide. Stratton:
Wanderlust Ventures
International symposium SymOrg, Levi-Jakšić, M., & Barjaktarović, R. S. (2012). Innovative
management & business performance: [symposium proceedings]. Belgrade: University of
Belgrade, Faculty of Organizational Sciences. p 1224
Morrell. S. P. (2012). Airline Finance. Farnham: Ashgate Publishing Ltd. p 212
Naderi, B. (2018). Motivation of workers on microtask crowdsourcing platforms. Cham,
Switzerland: Springer p. 15