BABS Module: Career Plan for Chief Marketing Officer at Amazon Inc.

This career plan outlines the necessary steps and qualifications to achieve the dream job of Chief Marketing Officer at Amazon Inc. It specifies that an MBA in a relevant field and over 15 years of marketing experience, including B2B services, are essential. Key skills include marketing management, digital marketing, event management, lead management, ROI improvement, multinational team leadership, and industry tool proficiency (e.g., Salesforce, Marketo). The plan also identifies five possible jobs in the marketing field—Sales Executive, Public Relations Manager, Customer Service Manager, Content Writer, and Marketing Manager—detailing their respective job descriptions and required skills. References to academic sources are included to support the information provided, emphasizing the importance of research and knowledge in career development. Desklib provides a platform for students to access similar solved assignments and past papers.

CAREER PLAN

Dream Job: Chief
Marketing Officer
at Amazon Inc.

Basic qualification for the dream job
◆ MBA in relevant field of study
◆ Experience of over 15 years in marketing. Experience in B2B
services preferred.
◆ Demonstrated success in marketing management, developing
marketing strategy, digital marketing, event management and
lead management.
◆ Demonstrated experience in measuring and improving the ROI
of marketing investments.
◆ Demonstrated success in leading and managing multi-national
marketing team
◆ Proven knowledge of industry tools preferred such as
Salesforce or Marketo.

Five possible jobs

Five possible jobs in the marketing field
◆ Sales executive
◆ Public relations manager
◆ Customer service manager
◆ Content writer
◆ Marketing manager

Sales Executive
◆ Job description: Generating leads.
Contacting prospects. Conduct
meetings. Generating sales and
revenue for the business.
Identifying new target markets.
Ensuring customer retention.
◆ Skills required: Excellent
communication skills, persistence,
strong product knowledge, people
management abilities.

Public Relations Manager
◆ Job description: Establishing a
positive positioning of the firm.
Maintaining sustainable
relationships with stakeholders.
Publicizing business achievements.
Establishing strong media relations
◆ Skills required: Excellent
communication and strong
networking skills. Fluency in
business process understanding.
Detailed understanding of the
media ecosystem.

Customer service manager
◆ Job description: Ensure customer satisfaction. Address customer issues and
grievances. Social listening. Service redressing and recovery.
◆ Skills required: Communication skills. Strong product or service knowledge.
Service skills. Customer understanding and knowledge. Patience and
perseverance.

Content Writer
◆ Job description: Curating new content for the business. Research (Primary and
secondary). Ensuring positive positioning by publicizing content through the
right channels. Research reports. Gaining competitive advantage through
innovative content
◆ Skills required: Strong vocabulary and command on language. Strong industry
knowledge. Competition awareness.

Marketing Manager
◆ Job description: Increased brand awareness and
positioning. Market research. Competition
awareness and analysis. Succinct report
delivered to the top management. Maintain a
positive brand image on social media and other
channels. Establishing customer
communication through several channels.
Understanding customer sentiments and
conducting a thorough need analysis.
◆ Skills required: Technical skills. Strong presence
on social media. Communication and people
management

References
◆ ASILADY, Y. and Sari, Y.I.H., 2017. The Role of Content Writer in Managing Official Website Content of
Geronimo FM(Doctoral dissertation, Universitas Gadjah Mada).
◆ Ingram, T.N., LaForge, R.W., Williams, M.R. and Schwepker Jr, C.H., 2015. Sales management: Analysis and
decision making. Routledge. United Kingdom.
◆ Jaakkola, E. and Alexander, M., 2014. The role of customer engagement behavior in value co-creation: a
service system perspective. Journal of service research, 17(3), pp.247-261.
◆ Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
◆ Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the idea of dialogue.
In Public relations theory (pp. 111-131). Routledge. United Kingdom.
◆ Ritter, J., 2014. " What is the role of marketing in strategic planning"?. The Business & Management
Review, 4(4), p.88.
◆ Sharma, A. and Syam, N., 2018. Sales and customer development: An agenda for inquiry. Industrial
Marketing Management, 69, pp.133-134.