MG410 Career Viewpoint: Crafting a Detailed Career Action Plan Report

This report presents a comprehensive career action plan developed for a digital marketing role, incorporating self-reflection and personal analysis. The report begins with an introduction to career action plans and self-reflection, followed by a personal analysis utilizing SWOT analysis to assess strengths and weaknesses relevant to a digital marketing career. The core of the report is the career action plan, which identifies specific skills to be developed, measurable resources needed, potential barriers, realistic evidence of success, and time-bound goals. Skills such as advertising, data analysis, communication, and technical proficiency are addressed. The report concludes with a summary of the individual assessment, highlighting the importance of self-reflection and a structured career action plan for professional growth in the field of digital marketing. The appendices include an industry-specific CV and a completed LinkedIn profile.

Career Viewpoint
MG410
CW2 – Career Action Plan
Name:
H number:
Bucks ID:
Due date:
Word count: 1500 + or – 10% (minimum 1350 & maximum 1650)
Counted from introduction to conclusion - all RED text to be deleted before submission

Contents
Introduction ................................................................................................................................................3
Personal Analysis.........................................................................................................................................4
Career Action Plan ......................................................................................................................................6
Conclusion ..................................................................................................................................................7
Reference list...............................................................................................................................................8
Appendices .................................................................................................................................................9
Appendix 1: Industry or Role Specific CV.................................................................................................9
Appendix 2: Completed LinkedIn Profile .................................................................................................9

Introduction
A career action plan is an vast planning script or document made and owner with
managed by young people for intention to reflect their increment in career development and
learning. This kind of plan is basically to help younger people to set their goals with clarifying
the actions needed to achieve these goals and committing in to participating in the planned
activities (Lin, and et.al., 2020). Where as self reflection is the ability to evict and witness of
own evaluation of our own cognitive, emotional and behavioural processes. The other terms used
for self reflection are reflective awareness and reflective consciousness. In this report an personal
analysis is done as per the job role of digital marketing job with using swot analysis as an
evidence for the individual job role. And at last of this report an career action plan is being
developed which will include the knowledge and skills that need to be developed further.

Personal Analysis
The digital marketing field consist of various skills and knowledge to focus on and create
an various impact in the field of business with the skills that are needed were discussed earlier as
they create an need full impact in the business and flow of work (Waizenegger, and et.al., 2020).
In process to become an effective and efficient digital marketer one should have skill such as
content creation as it creates huge role in the digital marketing as it engages the numbers of
people in the local as well as international work place this skills will help me in digital marketing
roles in the company in order to engage more. With the help of content creation skills the person
can address the values and evidence in adequate manner. Data analysis skill is also included in
the job role of digital marketing. It is involved in one of the crucial functions in which an person
can use to collect or gather wider range of information from different sources and methods like
online portals, sites and books as well as journals. By the help of online interrogation its has
become very easy to gather information of any type and transfer of its data also for the business.
Communication skills can be very effective skills for an individual to deliver information and
application. applicable information the customers that allow the audience to understand the
values of the company in right manner. With the help of assistance the skills of an individual can
grown in the organization in order to provide the transparency to the purchaser along with other
employed in members of the company. Social media advertising skills is beneficial as different
social media platform have dissimilar algorithm that have important role in specifying and
targeting the accurate and acquiring consumers.
Digital marketing
To build a strong career in the field of digital marketing in order to use all the skills I have gained and
learned in my previous year towards development and growth of business as well as myself.
Qualification
 Bachelor’s degree in management with specialization in marketing
 Diploma in business administration and management with specialization in marketing.
Experience
 Internship as Assistant manager for 6 months in gold man Sachs.

 Worked as Assistant Manager for marketing for 2 years in an technical firm of wipro.
Additional Courses
 Personality development
 Digital marketing
 business development
 content marketing
Skills
 Communication skill
 Time management skill
 Team working skill
 Decision making skill
 Problem solving skill
 Technical skills
 leadership skills
 team management skills
 data analysis skills
What areas do you lack evidence in?
While developing strength in the marketing field I have gained lot of experience and
made use in my knowledge gaining in which I lack evidence as I have gained the knowledge
through time without any particular course or institution (Makovec, 2018) .
Where do you need further examples / evidence in your applications?
In my CV in I meed further example in the evidence in decision making skills and leadership
skills as well as team management skills in the CV (Kim, 2020) .
Where do you feel weak in your overall application?
My application is weak overall in the additional course and learning more practical field skills.

Career Action Plan
The career action plan is developed in order to get better future result in the career and gain
knowledge with identification of barriers that are lowering performance.
Specific skill to
be developed
Measurable (the
resources needed)
Achievable
(potential
barriers)
Realistic
(evidence of
success)
Time bound
Advertising
skills
For advertising
skills the
resources needed
are followed by
an training
courses and field
experience.
The
communication
gap can be a
barrier, lack of
training
resources can be
a barrier in the
process.
The evidence of
success will be in
the process of
advertising skill
by getting result
in gaining
customer base
and product
recognition
(Curtis, and
et.al ., 2019).
2 to 3 months.
Data analysis
skills
For data analysis
skills there are
resources required
of an efficient
trainer and
training sessions,
quantitative
knowledge for
data analytic
(Boss and
Larmer, 2018).
The lack of
mathematical
skills can be a
gap in data
analysis skill
and lack of
giving time in
this sessions.
The evidence of
this skill will be
shown in the
accounting and
other record
keeping in
marketing
sessions of the
company.
2 months
Communication
skills
Communication
skills require
resources such as
courses and
communication
practices.
Communication
skills gap an be
less interaction
in the company
and not giving
practical session
in the field of
communication
in the company.
The evidence of
communication
are the result in
gaining
engagements in
the work force
and with clients
(McNair,
Bensimon, and
Malcom-Piqueux,
2020).
1 months
Technical skills Technical skills Technical skill Technical skills 4 months

demand various
resources in order
to get the
knowledge for
technical base
like training
session as well as
experience and
company must
have technical
equipment's.
gaps can be not
getting technical
adaptability and
up gradation in
the firm
workforce.
will be shown as
evidence in
gaining
effeminacy and
adaptability with
the technical
instruments.
With the career action plan it is been identified that all the skills are beneficial as well as
important in order to make job role effective and give good result (Rainer and et.al., 2022). With
the skills mentioned above and gaining them with proper training it is possible to gain experience
and growth in the career of digital marketing of given duration.
Conclusion
From the above report it has been concluded that there is an need of various various
individual assessment to determine growth and possibility for development that is helped by the
self reflection and career action plan made which is done in the above report. It shows the job
potential development required and skills, knowledge that are essential for the development in
job of digital marketing. In this report an personal analysis of analyzing all the skills and
strengths and weakness of the individual are discussed. further in this report the swot analysis as
per the job role and individual capabilities showed in the report. At last of this report career
action plan has been developed which shows the various skills which will be essential for the
planning and development in digital marketing.

Reference list
Rainer, and et.al., 2022. Becoming an Anti-Racist Training Program: a single residency’s year of
growth. The Journal of Pediatrics.
Boss, S. and Larmer, J., 2018. Project based teaching: How to create rigorous and engaging learning
experiences. ASCD.
Waizenegger, and et.al., 2020. An affordance perspective of team collaboration and enforced working
from home during COVID-19. European Journal of Information Systems, 29(4), pp.429-442.
Lin, and et.al., 2020. Using an integrated social cognition model to predict COVID‐19 preventive
behaviours. British journal of health psychology, 25(4), pp.981-1005.
McNair, T.B., Bensimon, E.M. and Malcom-Piqueux, L., 2020. From equity talk to equity walk:
Expanding practitioner knowledge for racial justice in higher education. John Wiley & Sons.
Makovec, D., 2018. The teacher’s role and professional development. International Journal of Cognitive
Research in Science, Engineering and Education, 6(2), p.33.
Kim, J., 2020. Learning and teaching online during Covid-19: Experiences of student teachers in an early
childhood education practicum. International Journal of Early Childhood, 52(2), pp.145-158.
Curtis, and et.al ., 2019. Why cultural safety rather than cultural competency is required to achieve health
equity: a literature review and recommended definition. International journal for equity in
health, 18(1), pp.1-17.

Appendices
Appendix 1: Industry or Role Specific CV
 Include your CV within the appendices of the report so it is not part of the word count.
 Can be inserted as an image.
 CV should be targeted at the job advert you identified in the first assignment and which you
have reviewed in the introduction to this assignment
Appendix 2: Completed LinkedIn Profile
A snapshot/screenshot of the FULL profile should be included as an appendix, and should include:
 Photo
 headline and summary,
 education,
 skills (at least 4),
 groups (at least 2)
 companies (at least 2)