Marketing Career Plan: Analysis of Paths, Strengths and Challenges

This report details a career plan focused on becoming a Marketing Manager. It begins with an introduction to career planning, emphasizing its importance in identifying abilities and interests to convert them into career objectives. The chosen professional field is Marketing, and the report discusses various career paths within this field, highlighting the importance of a bachelor's degree and skills such as communication, leadership, and teamwork. Strengths like strong communication skills are identified as beneficial for collaboration and client relations. Potential challenges, such as developing leadership and technical skills in areas like affiliate marketing and business analysis, are also addressed. The report concludes that a well-structured career plan is essential for self-evaluation and achieving career objectives, and it is important for every individual to understand the aim of their career objectives. Desklib offers a variety of study tools and resources to aid in understanding career planning and professional development.

Career Plan

Table of Contents
• Introduction
• MAIN BODY
• Professional field
• Discuss and analyse Career Paths
• Strengths in my career path of Dream job
• Possible challenges faced to achieve dream job
• CONCLUSION
• REFERENCES

Introduction
• A career planning is a very important part to recognise in which a
person is good by identifying the abilities, worth, interest and
convert it into the possible job or careers. Essentially, a career
path is a way for taking a person to accomplish their career
objectives. It will help in the declaration that all the workers may
have their variety of interests and are seeking new challenges
which permits the workers to develop and in pursuing the
changing involvement in a supportive surrounding.

Professional field
• Career planning is a very crucial to come up for a career
planning as it provide a much required route and makes it clear
that where an individual is watching their career in future
(Bharti and Rangnekar, 2019). It will help in finding out the
capabilities and imperfections, skills and knowledge which are
needed to accomplish the goals in the upcoming days. For
making my career planning to develop my future, I have chosen
by field of interest is Marketing.

Discuss and analyse Career Paths
• The career path of a marketing manager will initiate by
acquiring a degree of bachelor. Many marketing managers
have degrees in the field such as courses related to the
business management and to become a expert in these fields
is very much crucial to obtain this dream job.
• Also, I will work on my skills and capabilities which can
include communication, leadership and team working which
will definitely help me in becoming a professional person
(Hirschi, 2018).

Strengths in my career path of
Dream job
• In choosing, marketing manager as my dream job, one of
the biggest strength is my communication skills which is
very helpful in this field to collaborate with the teams for
making most of the decisions and to grow a good bonding
with the clients and consumers (Burbrink, 2019). This
will help me to interconnect with many thoughts,
requirements and a capabilities in sharing data in both
large grouping and one to one conversation.

Possible challenges faced to achieve dream job
• When I am working on my dream job there are some of the possible
challenges for me like leadership skills and technical skills which is like
a barrier for me to make my career path successful. As being a marketing
manager, I should know how to set all the strategical goals, inspiring all
the workers to work in a good manner. A marketing manager should
have some of the technical knowledge like affiliate marketing, business
analysis and many more to guide all the employees who are working
under me.

Conclusion
• It is concluded from the above report is that career plan is a
procedure where a person is concentrating on the life which
can be called as a self evaluation. Proper plan is made by an
individual to have a good career path in their living
standards. To plan this is a systematized procedure to set all
the objectives and to accomplish them for every worker as it
will make them to understand what is the aim or intention to
accomplish all these objectives.

References
• Wiese, T.L., 2018. Office of career advancement services: A quantitative study on career
confidence as it relates to career readiness. Rowan University.
• Hirschi, A., 2018. The fourth industrial revolution: Issues and implications for career
research and practice. The career development quarterly, 66(3), pp.192-204.
• Burbrink, I., 2019. Dysfunctional Career Thinking and Career Decision State in Collegiate
Student Athletes and Non-Student Athletes (Doctoral dissertation, The Florida State
University).
• Omar, S., Jayasingam, S. and Bakar, R.A., 2019. Does positive organisational behaviour
and career commitment lead to work happiness?. International Journal of Business
Excellence, 19(1), pp.44-64.

Thank you