Skills Enhancement: Career Action Plan and Self-Reflection Report

This report provides a comprehensive career action plan based on self-reflection, focusing on identifying strengths and weaknesses to enhance professional skills. The analysis covers current skills, knowledge gaps, and experience relevant to a marketing manager role, as outlined in CW1. Strengths such as communication, management, and Microsoft skills are highlighted, while weaknesses including leadership, marketing campaign knowledge, and creativity are addressed. The career action plan details specific targets, resources, and timelines for improving these areas, including strategies for developing leadership skills, gaining marketing campaign knowledge, and fostering creativity. The report concludes with a reflection on the benefits of self-assessment and the potential for future career growth, emphasizing the practical application of the action plan. Desklib offers a variety of resources, including solved assignments and past papers, to support students in their professional development journey.

Career action plan and self reflection
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Table of Contents
INTRODUCTION...........................................................................................................................3
PERSONAL ANALYSIS................................................................................................................3
CAREER ACTION PLAN..............................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
APPENDIX......................................................................................................................................5
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INTRODUCTION
It is necessary to do self evaluation of skills, knowledge and experience so that gaps are
identified and improved. This also enable in developing an action plan through which skills are
improved (Hartung, and Santilli, 2018).
In this report it will be described about personal analysis. Also, a career action plan is
developed as well. In CW1 there is a job advertisement placed of marketing manager. The
manager will be responsible for all tasks and activities of marketing. Besides, it will develop
goals and strategies of marketing. The skills and knowledge covered are communication,
negotiation, power point, management, etc. Also, knowledge about telemarketing campaign is
discussed as well in it.
PERSONAL ANALYSIS
There is need for me to do personal analysis so that I can find out what are current skills and
knowledge which I possess and the skills which is mentioned in CW1. Moreover, analysis will
help me to find out my strength and weakness in skills. Thus, on basis of that I will be able to
develop a career plan through which I can develop those skills and gain knowledge (Gould,
2017).
In this I found that there are several skills which I currently possess but I did not mention in
CW1. The analysis helped me to find out that what are current skill which I possess but I is
required for doing job. Furthermore, I also got to know about knowledge and experience that I
need to gain and learn for job role. This will help me to grow in my career as well. Hence, I
found that currently I possess organisation skill by which I am able to prepare schedule and do
work in effective way. In addition, I am having knowledge of digital marketing tools, how they
are used, when, etc. I also used some tools to obtain relevant data (Platform, 2020). I am aware
about what digital platforms can be used for marketing of products. But the knowledge is not
mentioned in CW1.
Besides that, I am having experience of 6 months in working as digital marketing executive.
In that I learned a lot of things and developed skills as well such as creativity, motivational, etc.
now, I am an experience person and I possess in depth knowledge about various things in
marketing. So, previously I was not having any experience of working in digital marketing. Thus
this has added to my experience. So, I found that my strength and weakness are defined as :
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Strengths
In this I found that my communication skills are strong. It means that i am able to
communicate with people easily. Also, I know what are different types and ways of
communication. I can easily interact with others and get comfortable with them. Apart from it, I
found that my management skills are also strong. I am easily able to manage tasks and attain
goals on time. Moreover, I am able to manage marketing activity as well. This makes me ideal
candidate for job. Besides that, my Microsoft and power point skills are strong. I am able to do
complex calculation in excel (Hayden, and Osborn, 2020). I also develop creative and effective
presentations. I am expert in using both these tools. I know various short cuts keys and is having
expertise in using both excel and power point. This has become my strength as I am able to work
easily on it and is having in depth knowledge about it.
Weakness
By doing personal analysis I found that there are some areas which I need to develop.
This is because I lack in some areas by which I think that I am not suitable for job. Thus, I need
to focus on improving those areas so that I possess relevant skills and knowledge of specific job
role. This will help me in my career growth and development as well. Thus, there were several
weakness which I found in it. My weakness is that I do not possess leadership skills which is
required for job role. I do not know how to lead a team and influence them. Moreover, I do not
have any knowledge about leadership styles (Waters, and Williams, 2021). So, I can not
motivate other people. Besides that, I lack knowledge about marketing campaign. Thus, I do not
know what to do, how, etc. in market campaign. So, I am not having any idea about it. Along
with it, due to that I am not able to develop marketing plan, tactics, strategies, etc. as well. I also
do not possess creativity skill. I am not able to develop creative marketing campaigns. Thus, I do
not bring creativity in my work and tasks. This highly hamper my performance. If I am not
creative it results in ineffective way of doing tasks.
Thus, from analysis I got to know that there are some skills which are my strength. I am
able to communicate effectively with others. Also, I can do multi tasks in same time. But there
are some weakness as well. I lack leadership skills. i do not know possess knowledge about
marketing campaign as well.
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CAREER ACTION PLAN
In order to overcome my weakness and develop certain skills I need to develop a career
action plan. So, with help of plan it becomes easy for me to improve or develop my skills. Also,
in plan it will also include strategy, resources, time, etc. for developing skills. Hence, in this way
I will be able to improve my weakness (Paterson, and Santy, 2018). Thus, the plan is defined as
below :
Target Resources/
strategy
Long/short term
action
Personal
development
Time
Improve
Leadership skills
Read case
studies and
books about
leaders.
Read articles,
blogs, etc. on
leadership
In this I will try
to gain
knowledge about
different
leadership style
and try to lead
team of 3
people.
It will help me in
my personal
development as I
will be able to
influence or
motivate other
people
1 month
Knowledge
about marketing
campaign
Read marketing
articles,
Read magazines
on marketing
campaigns.
I will create a
presentation on
marketing
campaign of new
product. I will
attend seminars
and other
programs as
well.
It is career
related activity
as it will help me
to progress in
my current field.
I can apply for
more higher job
roles in this.
6 weeks
Improve
Creativity skills
Watch various
movies,
Read books on
creativity.
Here I will try to
do daily
activities in
some creative
way. It will help
It is personal
development
activity as I will
be able to do
task in creative
9 weeks.
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me to improve
my skills
way and attain
goals.
Also, I will try
to figure out
creativity in
various tasks and
then apply in it.
Time
management
skills
Do multiple
tasks at time,
Search on
internet how to
do multi tasking
I will improve
my multi tasking
skills. I will do
2-3 tasks at same
time
It is career
related activity
as it will help me
in marketing. I
will be able to
handle and
manage multiple
things at same
time.
7 weeks
CONCLUSION
From report I can summarise that I feel by completing of both assignments I am able to find
out how to personal analysis. Also, I go to know that what are my strength and weakness, what
current skill I possess for job role. Besides I also got insight on what experience and knowledge I
possess what I need to learn and gain, etc. moreover, I felt very satisfying and happy that I
analysed my own skills and knowledge. It was easy for me to do so and this led to enhancing my
knowledge.
I will use career action plan in order to overcome my weakness. Also, from that I will learn
and gain required skills and knowledge. It will help me to grow in my career and field. Besides, I
will use plan in future as well. This will help me to develop more skills and gain knowledge as
well
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REFERENCES
Books and journals
Hartung, P.J. and Santilli, S., 2018. My career story: Description and initial validity
evidence. Journal of Career Assessment, 26(2), pp.308-321.
Gould, J., 2017. Career development: A plan for action. Nature, 548(7668), pp.489-490.
Platform, C.G., 2020. Career development pathways for gender scientists leadership and
mentoring program: Roadmap and action plan.
Hayden, S.C. and Osborn, D.S., 2020. Using experiential learning theory to train career
practitioners. Journal of employment counseling, 57(1), pp.2-13.
Waters, P.M. and Williams, D., 2021. Later in Career Surgeon Performance Assessment: Why,
When, What, and by Whom. Journal of Pediatric Orthopaedics, 41(5), pp.322-326.
Paterson, S. and Santy, A., 2018. Can early-and mid-career conservationists get better career
guidance?. Oryx, 52(4), pp.615-616.
Gupta, A. and Priyadarshi, P., 2020. When affirmative action is not enough: Challenges in career
development of persons with disability. Equality, Diversity and Inclusion: An
International Journal.
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APPENDIX
John Smith
[e-mail]
232, Main street, London, UK.
Abc Pvt. Ltd. UK- Marketing Executive
● Promoting of products in market and creating awareness about
it.
● Maintaining strong relationship with customers.
● Presenting and displaying of products to customers.
● Aiming to achieve sales target.
EDUCATION
MBA in marketing
Skills
Communication skills
Problem solving
Decision making
Management skills
Organising skills
DECELARATION
I hereby declare that the above-mentioned information is correct up
to my knowledge and I bear the responsibility for the correctness of
above-mentioned particulars.
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