MAR027-2 Employability Project: Planning Documents & Self-Improvement

This employability project focuses on career development through project planning and self-reflection. It includes roles of client and agency in an awareness campaign for Tesco, objectives and problems addressed, data identification, project overview and schedule, and challenges faced. A reflective report details the development of language skills, cultural awareness, and knowledge of relevant laws and legislation. The project emphasizes the importance of environmental awareness campaigns for businesses and personal skill enhancement. Desklib provides similar solved assignments and resources for students.

Employability Project

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Roles of client and agency......................................................................................................1
TASK 2............................................................................................................................................2
Objectives of project and problems to be addressed..............................................................2
TASK 3............................................................................................................................................2
Document identifying the Data..............................................................................................2
TASK 4............................................................................................................................................3
Project overview and schedule...............................................................................................3
TASK 5............................................................................................................................................3
Issues and challenges..............................................................................................................3
TASK 6............................................................................................................................................3
Reflective Report....................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Employability is defined as a world which is being used in several context with the different
meanings. Employability is related to the the broader set of skills and attributes which also result
in the getting job in the near future. Transferable skills also comes under the employability skills
as it is required by an individual for making them employable. Employers always build an
outline of set of skills which they are looking in an employee along with the good technical
understanding and subject knowledge. Employability is totally depend on the skill attitudes and
knowledge of an individual. The Chosen organisation for this report is Tesco which is
multinational grocery retailer having headquarters in United Kingdom. This organisation is
arranging an awareness building campaign. This report identify the clients and agency roles by
creating a brief document which set out the problem to be address. Furthermore, it also include
the relevant data that will be needed to inform the project along with the overview of the project.
TASK 1
Roles of client and agency
Tesco has made a contract with agency for the purpose of successfully completing the
awareness campaing in the society. The major role of agency is to provide the creative directions
guidelines and inspiration along with the performance management to the creative team
members. It plays an important role in the development of a business organisation. The
reputation of agency and quality of its creativity brings the clients come to them. Generally the
Agencies are responsible for planning the advertising supervising and directing the creative
process for the purpose of leading the creative people. The main objective of the Agencies is to
produce the product creative so that it can meet the quality standards.
In the context of Tesco, agency will help the organisation in identifying and understanding
the industry Trends which include the digital advertising and media. This is an awareness
camping program under which of the agency is responsible for identifying the relievant people
on which the agency is going to explain the factors of awareness during the campaign.
It has been found that the purpose of awareness campaign always be specific for the
business organisation as each and every campaign has its own reasons for being created and
carried out. The major purpose of this camping is to to create the Awareness of saving
environment. It also result in the promotion of the products of business organisation. It has been
1

found that the agency is a work very well for making the camping so successful and give the
surprising result to the organisation. Agencies create the interest of customer in a specific brand
along with building the loyalty among the customers. Basically it educate the public.
TASK 2
Objectives of project and problems to be addressed
This awareness campaign is focusing on the issues related to the environment. It helps the
people in knowing about the factors which affect the environment. Tesco is a multinational
company dealing with the grocery products. They are creating this awareness program for the
purpose of informing their customers that they are not using the plastic poly bags for packing of
products. It has been found that the plastics poly bags or polythenes directly affect the
environment as it cannot be decomposed easily. Tesco has started a new concept of using the
Cotton bags or cloth bags for packing purpose. For the same purpose they are required to provide
the awareness regarding the environment in the society. This awareness camping helps the
people living in the society to know about the disadvantages of using the polythene along with
the advantages of not using the polythene in the environment. The actions should be measured by
the agency. It is necessary for the agency to perform the actions in such a manner so that the
objectives of this camping has been achieved.
It is necessary for this awareness camping to set out the problem of unhygienic environment
which also leads to the creation of several diseases. Plastic bags cannot be decompose after use.
Hence, it create a lot of a negative impact on the environment along with the health of people
living in the society. The creation of this awareness camping will agency create the awareness
among the people living in the society regarding the environment. So that they can use the cotton
or cloth bags at the place of Polythene bags. The business organisation is required to have a some
employees having the complete knowledge regarding the environment so that they can also
support the agency and deal with them as well.
TASK 3
Document identifying the Data
2

TASK 4
Project overview and schedule
TASK 5
Issues and challenges
 Agencyr definition of success is too narrow. One of the most common misconceptions
about awareness campaigns is that they should be mounted for the sole purpose of, well,
raising awareness. But while an awareness campaign can be focused on awareness,
there's actually a lot more involved: education (teaching the public about agencyr issue or
cause), explaining current events (and how they connect to agencyr issue and efforts),
and engagement (soliciting a low-level action on behalf of agencyr organization or
cause).
 Agency didn't include an action in agencyr materials. Regardless of agencyr issue or
cause, an awareness campaign should be designed to move potential supporters
from interest to action — that is, from having a general interest in agencyr issue to
actually stepping up and doing something on behalf of the issue or cause. The thing to
remember about actions in awareness campaigns is that they should be low level. While
it's possible someone previously unfamiliar with agencyr organization might be willing to
sign up as a volunteer or donate on the spot, it's not usually the case (and shouldn't be
something agency count on). Instead, actions should be "stepped" like the rungs on a
ladder: they should start small and increase in intensity/commitment over time, ultimately
leading to concrete support (of time and/or money) for agencyr organization or cause.
 Agency're only focused on email signups. All awareness campaigns are about
acquisition and building agencyr constituency. But many nonprofit leaders make the
common mistake of setting a goal of obtaining as many email addresses as possible
— and nothing else. Unfortunately, acquisition isn't simply a question of getting someone
to sign up for agencyr email list. Why? Because these days everyone, nonprofit or
otherwise, asks us for our email address — and we've become conditioned to comply.
3

After all, what's the worst that could happen? It doesn’t necessarily mean we feel a deep
connection to the company or organization...which is exactly what nonprofit and cause
leaders hope for and need.
TASK 6
Reflective Report
What do I want to
learn?
What support
and resources
will I need?
What do I have
to do?
How will I
measure success?
Target date for
review?
Language Skills In order to
performing all the
activities and
functions of
marketing
manager, I have
to develop my
language skills
which help me in
understanding the
language of
customers living
at different places
as the people
living in different
places speak
different
languages. By
knowing several
languages I can
For the purpose of
developing the
skills of several
language within
me. I have to join
the classes of
learning specific
language.
At the end of
language learning
course, I have to
present in the
exams which help
me in measuring the
achievement of
course. The result
of exams of
language learning
course help me in
measuring the
development of
several skills
languages.
6 months (By June
2022)
4

effectively
communicate
with the
customers which
is also helpful in
making the
effective
decisions at work
place so that they
can achieve the
objectives.
Culture Awareness The culture of
people
living at
different
places
have
different
culture.
For the
purpose of
providing
products
and
services as
per the
requireme
nt of
customer,
I have to
understand
By studying the
history related to
the several
cultures, I can
develop the skill
of culture
awareness within
me. There are lots
of books and
journals are
available which
also include all
the necessary
information
related to the
different cultures
of a people.
The skills of culture
awareness within
me can be measured
on the basis of the
result of the
development
activities which are
being undertaken
for the purpose of
bringing changes in
the products and
services. Customers
also provide
feedbacks relevant
to the skills of
culture.
4 months ( By end
of the April 2022)
5

their
culture.
With the
help of
effective
culture
awareness,
I can
know
about the
expectatio
ns of
customer
of a
specified
area.
Knowledge of
relevant laws and
legislation
In order to
perform all the
business
operations in an
effective and
efficient manner,
it is required to
follow all the
relevant laws and
rules of
legislation. Along
with this, working
of a business
organization in
By completing the
diploma or
specific law
course, I can
develop the
knowledge of
laws and
legislation within
me. In order to
gain the
knowledge of
specified laws
related to the
corporate, I also
The knowledge of
relevant laws and
legislation can be
measured from the
result of diploma
and course which I
had completed. It
help me to work in
an effective and
efficient manner by
applying all the
suitable laws and
legislation at work
place while
6 months (By June
2022)
6

lawful manner
leads to the
creation of
positive
reputation of
business firm in
the market.
have to read the
books of
corporate laws.
performing business
activities.
CONCLUSION
From the above report it has been analysed at the environment awareness camping is useful
for the business organisation as it leads to providing the information regarding the environment
to the people living in the society. It also help the business organisation in beating the
competition and generate the higher revenue as compared to their competitors. The agency is
also required to perform all the the task related to the camping as they are well aware regarding
such activities. I have also developed several of skills within myself which are given above in the
report. This support is also showing the Action Plan which is required to develop some more
skills and bring self improvement. It is required to perform the practical measures which is given
in the action plan for the purpose of improving the skills within me for the purpose of achieving
the organisational goals and objectives in an effective and efficient manner. This camping also
involve several of issues and challenges which have been faced by the agency and the business
organisation. Agency can make the successful awareness campaign by removing all these
barriers.
REFERENCES
Books and journal
7

Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3). pp.179-187.
8