Career Action Plan and Self Reflection (Assessment 2) - MBA

This report presents a detailed career action plan and self-reflection, focusing on the development of a marketing manager within the retail industry, specifically referencing Morrisons. It begins with an introduction to career development and its importance, followed by a personal analysis that includes a review of skills and knowledge, and a SWOT analysis identifying strengths, weaknesses, opportunities, and threats. The main body then outlines a comprehensive career action plan, including a Professional Development Plan (PDP) with measurable criteria for enhancing skills such as teamwork, leadership, and innovation. The report concludes by emphasizing the continuous need for skill development in the professional world and the importance of strategic planning for career advancement. References to academic sources support the analysis and recommendations.

Career Action Plan
and Self Reflection
(Assessment 2)

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PERSOANL ANALYSIS ...............................................................................................................3
General review of Skills and knowledge....................................................................................3
Swot Analysis of Myself............................................................................................................4
CAREER ACTION PLAN..............................................................................................................5
Professional Development Plan (PDP)......................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
Curriculum Vitae.........................................................................................................................9

INTRODUCTION
The Career development includes the action plan for career planning. The Career
development is essential in ensuring that the person is well developed and is able enough to take
up an required job (Dean, et. al., 2019). The career planning helps in identifying the
developmental need to focused on building the skills and abilities. The self reflection in regard to
career development helps in critical analysis of oneself abilities and skills which needs to be
brushed upon for an successful path ahead. The career viewpoint is the roadmap which suggests
the improvement activities needed to be taken upon in order to be more developed and proficient.
This report aim is to take the critical internal and external analysis of self for identification of
skill building and development plan needed to be worked upon for an effective career. The
professional development plan is also made in order to highlight the different skill sets needed to
be present in an Marketing manger in retail industry.
MAIN BODY
PERSOANL ANALYSIS
General review of Skills and knowledge
The Marketing manager is the person who develops and implements the marketing and
promotion strategies for the company to help them in order to achieve their goals and objectives.
I have got an opportunity to work with Morrisons company, as marketing manager (Hartung and
Santilli, 2018). I have completed my post graduation in MBA with my specialisation in
marketing and within the time of my college I was an enthusiast to take up my career in
marketing. For this I have taken up various internships in marketing, at time of pursuing my
Masters. This internships provided me the fair picture of corporate world and helped my in
analysing the skills which needed to be developed upon to be more effective in marketing career
ahead. I got to know about the opportunity to work with Morrisons as my part of college
placements. In order to be more effective as an marketing manager I need to develop effective
interpersonal skills, and the art of persuasion needs to be honed upon to persuade the people to
attract towards the brand. Through my last internships I got to know that I am very creative with
my ideas and presentation part. Therefore, I found myself fit for the marketing manger position.
It is an great opportunity to work with Morrisons, an leading retail organisation. Hence, it

matches with my career targets also. For more critical and detailed analysis of myself I have
presented the SWOT analysis below.
Swot Analysis of Myself
It is a framework of analysing the macro factor of the external and internal environment
and help the organisation in decision-making. It pinpoint the strengths, weaknesses, opportunities
and threats of the organisation (Savickas, 2019). This help in identifying the errors and find best
solution for that to mange all the operations of the organisation. It will help the manager to
understand the level and what are the required changes for organisation. Morrisons is the large
organisation which deals at wider level. This model is also applicable for personal analysis of an
individual to carry out the strengths, weaknesses of the person. Here, the report is conducted the
swot analysis of myself as a marketing manager in Morrisons company and this is explained
below:
Strengths Weaknesses
 My strong point effective
communication that makes me effective
in presentation and public speaking.
 I have a good knowledge of marketing
theories through which I can guide my
subordinates effectively and in the
organization in better way.
 I have a strong point to work in a peak
load and manage all the task in the
Morrisons. This will help in effective
working.
 My main weakness is that I can not
manage the entire operation or
department in the organisation, I am
weak at management of various
activities in the organisation and poor
leadership skill hurdle me to be good
leader.
 I am not good at teamwork and
managing al the employees in the
organisation at a point of time and
convince them with the motive of
achieving the common goal.
 I can not think out of the box, I am not
good in innovation of thinking
something new or creative that strict me
to be a good manager.
Opportunities Threats

 I can learn many new concept and can
takes practical classes for the marketing
management for better knowledge and
implement them in the Morrisons.
 There is an opportunities to make
myself capable enough to promote me
to the higher level by doing
certification in the field of marketing.
 I got the job opportunities in Morrisons
to work on a post of marketing
manager. This is a huge opportunities
as Morrisons is the leading chain in
retail industry and maket.
 As a marketing manager, my major
threat is the competition which is
prevailing in the market. People have
become career oriented which may
affect my position in Tesco as skilled
and talented candidate may replace me.
 Another threat is the dynamic market
environment where needs changes
every now and then. This may act as
threat for me because as society is
evolving, its needs also evolve and I
may not be able to cope get familiar
with the changes.
 Another threat of mine is my fear that
will I be able to overcome my
weakness and develop the requisite
skills which are needed to become an
efficient marketing manager.
CAREER ACTION PLAN
Professional Development Plan (PDP).
A professional development plan is a framework which operates and works as a
supporting element or a source for the person in order help him or her in developing activities in
order to keep focused on their future objectives to achieve move further in their career
(Burkhalter, et. al., 2016). The Professional Development Plan enable a individual a pathway
which is used to be followed in specific manner for being successful. In the section I have
developed my personal Professional Development Plan in order to make changes in my
approaches to learn and acquire certain skill required by me as professional as well as to grab the
job opportunity of a marketing manager in Morrisons.

Professional
development area
based on the job
Measurement
Criteria
How to achieve? Time required to
achieve skills
Team working skills The measurement tool
or the success criteria
which I will be using
in case of knowing the
efficiency of my team
working skills is
taking feedbacks and
opinions of my peer
with whom I work and
around them I perform
according to the skills
and the requirements
of the task.
For grabbing or
developing more
efficient team working
skills I will be making
use of different
journals and online
articles as well as
books. These
resources will help in
getting more to know
about the concept team
working and the
benefits it offers to
me.
Time required is of
approximately 3 to 4
months.
Leadership /
Management skills
My leadership and
management skill are
low and lacking which
is very important for
be grab. Hence, the
measurement criteria I
will be using for
evaluating my
learnings and
development for the
same are tools like
online quiz and certain
tools which helps in
In order to achieve and
learn further about the
management and
leadership concept as
well as develop more
skills in regards to the
same I will be using
the resources like
training and
development as well
as books and journals
which are available
and given by experts.
I require almost 6
months for developing
better leadership and
management skills.

understanding
different areas to
develop further with
scoring my skills by
answering few
questions.
Innovation and
creativity skills
The measurement
criteria which is best
useful and I will be
using for evaluating
the standards of my
innovative and
creative skills are
opinions and
feedbacks from my
superiors and experts
in the areas. I can
make use of external
sources to render me
their feedbacks and
also can take help
form my superiors.
For developing skills
in respect to
innovation and
creativity the resource
I will be using is of
learning through e-
sources and by
engaging in online
activities and working
areas that are useful
for understanding the
need and importance
for an individual to be
innovative and how to
develop new ideas and
skills for being
creative and
innovative.
At least 8 months.
CONCLUSION
In the above section of the assignment the discussion is conducted on self as reflection
which concludes that a person who is stepping foot in the professional world or already working
in it needs to be continuously active for making developments in their skill sets for future
growth. In regards to the same a SWOT analysis is conducted for seeking the idea about the

strengths and opportunities as well as know the weaknesses and threats for the individual. In
following according to the analysis made a Professional Development Plan is constructed for
showing the best ways to attain certain future goals and agendas and acquiring skills.
REFERENCES
Books and Journals
Burkhalter, J. E., et. al., 2016. The national LGBT cancer action plan: A white paper of the 2014
national summit on cancer in the LGBT communities. LGBT health, 3(1), pp.19-31.
Dean, E. E., et. al., 2019. Career design and development for adults with intellectual disability: A
program evaluation. Advances in Neurodevelopmental Disorders, 3(2), pp.111-118.
Hartung, P. J. and Santilli, S., 2018. My career story: Description and initial validity
evidence. Journal of Career Assessment, 26(2), pp.308-321.
Savickas, M., 2019. Career counseling (pp. xvi-194). Washington, DC: American Psychological
Association.
Walker‐Donnelly, K., Scott, D.A. and Cawthon, T.W., 2019. Introduction: overview and
application of career development theories. New Directions for Student
Services, 2019(166), pp.9-17.
Wong, S.C. and Rasdi, R.M., 2019. Influences of career establishment strategies on generation
Y’s self-directedness career. European Journal of Training and Development.

APPENDIX
Curriculum Vitae