MG410 Career Viewpoint: Career Research Report on British Airways

This career research report analyzes the travel and tourism industry, focusing on British Airways, to understand the skills, knowledge, and experience required for graduate employment. It identifies key trends influencing the industry, such as automation, health and safety concerns post-COVID-19, and the increasing importance of technology and customer experience. The report also details the essential skills, including communication, technical proficiency, critical thinking, teamwork, and problem-solving abilities, along with the necessary technical and management knowledge. An evaluation section reflects on the author's suitability for a 'Tour Operator' role at British Airways, highlighting their communication and critical thinking skills. The report concludes by summarizing the trends, skills, and knowledge discussed, emphasizing the industry's potential for positive growth post-pandemic.

Career Viewpoint
MG410
CW1 – Career Research Report
Name:
H number:
Bucks ID:
Due date:
Word count:
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Contents
Introduction ..........................................................................................................................................3
General trends influencing the chosen industry or profession .............................................................4
The required skills, experience and knowledge.....................................................................................5
Evaluation .............................................................................................................................................7
Conclusion ............................................................................................................................................8
Reference list ........................................................................................................................................9
Appendices .........................................................................................................................................10
Appendix 1: Primary Research Evidence..........................................................................................10
Appendix 2: Relevant job advertisement ........................................................................................10
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Introduction
Career research report is a documentation based on the way of learning about a future
career that can be considered by an individual. This carries a purpose of analyzing the
personality, fitting of the career on personality which is mentioned in a well written report
that has an explanation on the career field of the research. The chosen company in this report
is British Airways which is an airline company in the sector of travel and tourism, its
headquarters are based in London, UK, founded in 1919 (Almeida, 2022). This report
mentions a brief explanation on the basic trends that can effect the profession as well as the
industry. Then there is a description on the skills, experience and knowledge that is needed
for the job selection. At last there is an analysis on the whole research based on the travel and
tourism sector.
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General trends influencing the chosen industry or profession
There are many types of trends noticed that are influencing the travel and tourism
sector because of the change in demands, preferences, fashion, behavior, choices of the
consumer in their traveling according to the time and place. For example, in travel and
tourism sector there is a company named British airlines that has already adopted a measure
of friction-less traveling with bio-metrics, so that the people who are traveling
internationally don't have to wait in queues for their security check as well as baggage
carousel (Top Trends for the Global Airline Industry, 2022). The industry is increasing the
use of automation and robotics in their various types of operations which can lead to
increase their performance as well as efficiency in the company. The change in the travel and
tourism sector has impacted the companies since the recent Covid-19 pandemic which
brought a trend for health, sanitary and cleanliness among the public globally which lead
them to attract to those organizations who are following their norms accordingly after the
pandemic situation.
The automation plays a major role in the aviation in this industry which will shape the
future of he sector and thus will earn more revenue for the company. For example, in British
Airways there was a trend of passenger experience and internet of things which can speed up
the pace of legacy systems. This has developed the lifestyles of the passengers as they can get
their choice of entertainment while traveling as well as moving across the terminals then this
technology can help them in guiding for their locations to the departure gates, lounges and
they can get aware about the discounted rates (Bose and et. al., 2022). There is a trend in the
culture of travel and tourism industry that due to the flight traffic there is an increase in the
freight charges. These factors such as technology updates, cost efficiency and also the strong
competition have given a direction towards the growth and have helped the British Airlines to
approach more and more customers. In this globalization there has been a maximized foreign
travel for the purpose of leisure as well as business with an experience. For example, British
Airways has adopted a trend in the company as they are providing a flexibility to the
travelers in the terms of cancellation as well as changes in their booking for the flights. This
will help their customers to be stress-free in dealing with them for availing the products and
services (Centorrino and Rupo, 2022).
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The required skills, experience and knowledge
The skills and experience that can make an individual capable for the selection in the
travel and tourism company. Some of the skills are as given below -
 Communication skills – An individual should be good in expressing the ideal
thoughts to the public as well as the co-workers for being selected for the job of
aviation company (Chang and et. al., 2022).
 Technical skills – The individual should possess some IT, automation, engineering,
technical as well as machine skills for being a part of the company of aviation. The
individual should know some practical skills in this field.
 Critical thinking skills – The person should be good in thinking widely for the work
as well as creativity in the field of job in the travel and tourism industry. They should
be practically active in analyzing for their work by critical thought process (Zhang
and et. al., 2022).
 Teamwork skills – The individual must be good in coordinating with the other
members of the team so as to combine the efforts as one for the common goals of the
travel and tourism company. They should be helping others in the work in need and
be participate in the team discussions.
 Problem solving skills – The individual should be concerned of the issues and
resolved them as soon as possible and also must handle all the stress of the problem in
the work. They should be helping others as well for their problems in their work
(Garner and et. al., 2022).
The knowledge areas that can support an individual in their work of aviation company
have been specified below as follows -
 Technical knowledge – The aviation industry of travel and tourism sector has a big
importance for the technical know how which is acquired by a education,
qualifications and experience in the practical field of IT. This involves a knowledge
about the automation, machines, robotics and the software skills in the company .
Thus an individual should possess the knowledge about the technology for being
selected in the aviation company (Harkison, 2022).
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 Management knowledge – In the travel and tourism sector there are requirements of
job field in the management. If an individual has a knowledge for managing,
handling, controlling, assessing, directing and supervising the employees under the
person can get the job in British Airways. In the management field the person should
have qualified the required degrees, qualifications and education in their study for the
selection of themselves for the job (Vig and Tewary, 2022).
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Evaluation
In this report I have evaluated the company is wanting a job role of 'Tour operator' for
which the company has posted an advertisement. There is a need to improve the skills,
expertise, experience and knowledge in the terms of communication, planning and organizing
of the activities as well as tasks. The company needs this job and I am keen to apply for this
position as I possess critical thinking and communication skills in myself very well which can
be attracting to the HR while taking my interview (Liang and Wu, 2022). I have chosen the
travel and tourism industry as I have pursued qualifications and study in my past as per the
company's need for their job position. I can serve a passenger traveler through my skills in
their traveling. As a tour operator I can guide the passengers for the place and get their
journey organized by myself. My potential can relate to the choice of the industry as I am
good in communication skills. I can communicate so well to the travelers for their planned
journey in a positive manner so that they get interested and keen for their journey (Sarkar,
2022).
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Conclusion
In this report there are specific conclusions based on the travel and tourism getting
fluctuations in the trends of the company that affects the customers somehow. There are
several types of trends noticed in the aviation industry like automation, machines,
technology, internet of things and many more. There are skills reflected on the job
requirement of an aviation company that were such as communication, technical, critical
thinking, teamwork problem solving and many more. The knowledge based on the job
requirement were about the management as well as technical aspects for an individual to get
selected in the company. At last there was a summarized analysis on the reason for
application for the job post due to the advertisement posted by the company in the recent. In
the future there are more trends that are related to the current one which will impact the
company's operations in a positive way after their recovering from the Covid- 19 pandemic
crisis.
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Reference list
Almeida, F., 2022. Foresights for big data across industries. Foresight.
Bose, S. and et. al., 2022. Customer-Based place Brand equity and tourism: a regional
identity perspective. Journal of Travel Research. 61(3). pp.511-527.
Centorrino, G. and Rupo, D., 2022. Eco-Innovation as a Tool to Enhance the
Competitiveness of “Tourism for All”: The Italian Project “Turismabile”. Tourism and
Disability: An Economic and Managerial Perspective, p.173.
Chang, V. and et. al., 2022. Brand personality in cultural tourism and sustainable
development by using big data analytics. International Journal of Business and Systems
Research. 16(1). pp.125-139.
Garner, B. and et. al., 2022. Utilizing text-mining to explore consumer happiness within
tourism destinations. Journal of Business Research. 139. pp.1366-1377.
Harkison, T., 2022. Luxury Tourism and Hospitality Employees: Their Role in Service
Delivery. In The Emerald Handbook of Luxury Management for Hospitality and Tourism.
Emerald Publishing Limited.
Liang, L. and Wu, G., 2022. Effects of COVID-19 on customer service experience: Can
employees wearing facemasks enhance customer-perceived service quality?. Journal of
Hospitality and Tourism Management. 50. pp.10-20.
Sarkar, K., 2022. A Sustainable Model of Social Bonding for Development of Tourism
Destinations: Prospecting a Case for the Indian Himalayan Region. Researchers
World. 13(1). pp.17-30.
Vig, S. and Tewary, T., 2022. Resilience of the Hotel Industry in COVID-19: The Indian
Context. In COVID-19 Pandemic Impact on New Economy Development and Societal
Change (pp. 251-263). IGI Global.
Zhang, Y. and et. al., 2022. Assessing the impact of perceptions of hygiene on tourists'
attitudinal loyalty to ethnic food. British Food Journal.
Online References
Top Trends for the Global Airline Industry, 2022. [Online] Available Through:
<https://www.wns.com/perspectives/articles/articledetail/598/top-trends-for-the-global-
airline-industry>
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Appendices
Appendix 1: Primary Research Evidence
Name of contact
Company British Airways
Job title Tour operator
Date of contact 6th April 2022
How did you contact them? Phone call and email
Questions asked &
summary of their answers
They asked me about my personal background and I come
to know about the job vacancy and the activities to be
pursued at job, salary, place and timing.
Appendix 2: Relevant job advertisement
British Airways Job Advertisement
Job position Tour operator
Place and contact London office in England [e-mail]
Roles and responsibilities To manage the tour
operations of the client
To make them aware by
communication for their
journeys and influence them.
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