Career Research Report: Marketing Industry Trends and Skills Analysis

This career research report delves into the dynamic landscape of the marketing industry, examining current trends such as personalization, technological advancements, and globalization, and their impact on job opportunities. The report analyzes the skills, knowledge, and experience essential for graduates seeking careers in marketing, including time management, communication, and leadership. It also covers the importance of staying informed about industry trends and competitor analysis. The report evaluates the role of a marketing executive, highlighting the opportunities for skill development and networking within the industry, and includes a job advertisement and primary research evidence. The author expresses a strong interest in the field and possesses relevant skills, making the job role appealing. The report provides valuable insights into the marketing industry and the requirements for a successful career in this field.

Career Research Report

Contents
INTRODUCTION.....................................................................................................................................3
Analysis and Application..........................................................................................................................3
General trends which will impact on your chosen profession/industry....................................................3
The skills / knowledge and experience required......................................................................................5
Evaluation..................................................................................................................................................5
REFERENCES..........................................................................................................................................7
Appendix....................................................................................................................................................8

INTRODUCTION
Marketing is considered to be one of the most important functions within an organization
that significantly helps it in achieving its goals as well as objectives (Dipeolu and et.al., 2020). I
have always been interested in building a career in the field of marketing after we were taught
the course in the university. I think that working in this field would be a great learning
experience for me and would also help me in developing new skills as well as enhancing my
existing knowledge. There are different trends in the graduate recruitment that can affect the
whole recruitment process for graduates. Through this report, I aim to develop an understanding
about the general trends that will impact on my chosen industry to work in as well as the skills
and knowledge and experience required by the applicant for getting a job in the same.
Analysis and Application
General trends which will impact on your chosen profession/industry
The marketing industry is constantly evolving because the needs as well as preferences of
the customers are changing at a great pace. Personalization is one of the most important trends in
the marketing industry because customers now prefer buying products that are personalized as
per their needs as well as preferences. The industry is constantly changing and the customers are
one of the major factors that can affect the hiring needs of an organization (Facchetti and et.al.,
2020). The different organizations operating within the marketing industry are adapting
themselves to the latest trends that can impact the jobs that candidates consider applying for as
well as the skills and knowledge that are needed. Advancements in technology have led to an
increase in the number of jobs in the marketing industry. But in order to get the job, there are
different skills as well as knowledge that are required by the individuals. For instance, it is
important for the candidates to have a significant knowledge about the latest technology and how
to operate the same. This is because technology has impacted the jobs within the marketing
industry. This is one of the major trends because technology has transformed the way in which
the companies conduct their marketing campaigns (Zacks, 2020). Therefore, having enough
knowledge about the latest technology will help the candidates in getting a better understanding
of the preferences of the customers in an effective manner as well as addressing the same. Apart
from this, globalization is another important trend that has impacted the jobs within the
marketing industry as well as the skills and knowledge that would be required by the candidates.

Globalization has broadened the marketing by breaking down the borders between different
countries and making the products available to the customers in different countries.
Apart from this, globalization has provided the organizations operating within the
marketing industry an access to a large audience as well as their needs and preferences (Hedge,
2020). Different countries have different cultures and globalization can help in developing an
understanding of the same. Due to globalization, there has also been an increase in the overall
competition in the marketing industry. Hence, candidates with a vast skill set as well as
knowledge about the latest trends of the industry are preferred for recruitment as compared to the
ones who do not have adequate knowledge. Recruitment through various social media or
networking websites have also become important platforms for recruitment. It can be said that
this trend has impacted the industry to a great extent and is expected to increase in the coming
years. Another general trend that will impact the industry to a great extent and it is important for
the candidates to possess the same (Yang and Wong, 2020). As markets and audiences expand
because of globalization, so does the competition. This increase of opposition makes it even
greater important on your product to stand out. Consumers are privy to the many options they've,
and the manner for attempting to find the satisfactory product have become even greater centered
—making it clean for clients to sift through less relevant manufacturers. For instance, making
your everlasting labor certification commercials stand out among opposition might mean getting
your message to the proper people in a short and direct manner, whilst additionally being
creative and specific (The Impact of Globalization on Marketing, 2021). It’s tough to talk
approximately globalization and no longer mention era. Technology allows for the immediately
trade of information across the world. The improvement of new and advanced methods to market
products also means extra fee for companies to have the maximum up to date software program.
In order to live applicable, agencies want to be strategic in their method to generation and how to
use it value-efficaciously. A strong benefit to globalization is the evolution of the conventional
place of business. Employers now have the capability to rent group of workers who paintings
remotely—meaning stored price on workplace area and improved diversity. Hiring group of
workers from different backgrounds and locations lets in businesses to broaden their perspective
as they are able to gather a group with diverse insights.

The skills / knowledge and experience required
There are different skills as well as knowledge that are required for candidates who want
to get a job in the marketing industry after their graduation. Time management is one of the most
important skills that are expected from the candidates if they want to build a career in the
marketing industry. This is because effective time management helps in organizing the different
tasks effectively as well as prioritizing them based on their importance. Apart from this,
communication skills, both verbal as well as written are important because they allow the
individuals to interact with the clients as well as customers in an effective manner (Huđek,
Tominc and Širec, 2021). This is because communication skills are one of the most important
skills because the employees in this industry have to interact with people on a regular basis.
Leadership skills allow the employees within the marketing industry to work efficiently as well
as lead the team members in an effective manner. From the information that was gathered from
the respondents, it was found that the majority of the respondents stated that effective leaders
play a major role in the industry as they are responsible for ensuring that the employees work
productively and bring in innovative ideas. This further helps the organization in attaining its
goals as well as objectives. Other skills that are expected include teamwork and problem solving
as they can help in improving the overall performance of the firm (Sun, 2021). Besides having
different skills, the applicant is also expected to possess the knowledge about the latest as well as
general trends of the marketing industry. this helps in staying relevant as well as developing
creative as well as innovative ideas for a particular problem. Also, they should have knowledge
about the major competitors of the firm that they are applying for a job. This knowledge is
helpful in the overall process of developing new ideas as well as implementing them to ensure
that the goals as well as objectives are achieved in an effective manner.
Evaluation
I want to develop my career in the field of marketing and I think that the job role of a
marketing executive is of interest to me because it will give me exposure and also an opportunity
to develop networks within the industry (Trott and et.al., 2020). Apart from this, I will get a
chance to develop new skills and turn the same into my strengths. Also, I want to learn about
how organizations develop their marketing strategies. I also believe that I possess certain skills
that would be required for this job such as I have adequate knowledge about the latest trends

within the marketing industry as well as my communication skills are also strong. The main
reason why I would consider this job opportunity as compared to any other role is my interest in
the marketing field as well as this would be a great add on to my resume.

REFERENCES
Books & Journals
Dipeolu, A. and et.al., 2020. Dysfunctional Career Thoughts and Perceived Quality of Parental
Relationships in Adolescents With Attention‐Deficit/Hyperactivity Disorder. The Career
Development Quarterly, 68(4), pp.288-301.
Facchetti, A. and et.al., 2020. Tobin Marks’ 75th birthday. A celebration of a career devoted to
materials chemistry. Journal of Materials Chemistry C, 8(43), pp.14979-14982.
Hedge, J.W., 2020. Career pathways: from school to retirement. Oxford University Press, USA.
Huđek, I., Tominc, P. and Širec, K., 2021. The impact of social and cultural norms, government
programs and digitalization as entrepreneurial environment factors on job and career
satisfaction of freelancers. Sustainability, 13(2), p.779.
Sun, L.R., 2021. Early career investigator highlight biocommentary. Pediatric research, 89(4),
pp.718-718.
Trott, C.D. and et.al., 2020. Exploring the long-term academic and career impacts of
undergraduate research in geoscience: A case study. Journal of Geoscience Education,
68(1), pp.65-79.
Yang, L. and Wong, L.P., 2020. Career and life planning education: Extending the self-concept
theory and its multidimensional model to assess career-related self-concept of students
with diverse abilities. ECNU Review of Education, 3(4), pp.659-677.
Zacks, S., 2020. The Career of a Research Statistician: From Consulting to Theoretical
Development. Springer Nature.
Online
The Impact of Globalization on Marketing. 2021. [Online]. Available through:<
https://bykadvertising.com/the-impact-of-globalization-on-marketing/>.

Appendix
Job Advertisement
Marks and Spencer
We’re Hiring!
We are looking for candidates for the position of Marketing Executive, graduated from any
leading university. You will be expected to work closely with the Marketing team in order to
analyze the market trends as well as develop new business strategies. We expect you to be
well versed in Business Development and have strong communication skills, both verbal and
writer. Besides this, the company also expects the candidates to have knowledge about the
recent trends in the marketing industry. Interested candidates are requested to mail us their
resumes at hr.1@marks and spencer.com at the earliest. Out team will respond to the
applicants who meet the above criteria.
Thank You
Evidence for primary research
Name of contact Abc
Company Marks and Spencer
Job title Marketing Executive
Date of contact 1st July, 2021
How did you contact them? E.g. interview,
phone, email, networking
Interview was conducted for gathering the
primary information
Question asked
Why would you like to apply for the job role of a Marketing Executive?
Summary of Response

It was observed that majority of the candidates stated that they wanted to apply for this
job role because they wanted to enhance their knowledge about the marketing industry as well as
develop new networks.