MG410 Career Research Report: Trends and Skills in Retail Marketing

This report provides a comprehensive career research analysis focused on marketing within the retail industry. It identifies key trends influencing the sector, such as the experience economy and the integration of online and offline channels through omni-channel strategies. The report details the essential skills, knowledge, and experience needed for a marketing professional, including creative, communication, leadership, technical, and content management abilities. Furthermore, it evaluates the author's suitability for a marketing manager role, referencing relevant job advertisements and personal qualifications. The research concludes that a career in retail marketing offers significant professional and personal growth opportunities, emphasizing the importance of continuous learning and adaptation in this dynamic field. Desklib provides students access to similar solved assignments and resources.