Marketing Industry Career Research Report for Business Graduates

This career research report provides a comprehensive analysis of the marketing industry, focusing on the skills, knowledge, and experience required for business graduates. The report begins with an introduction outlining the scope and objectives, followed by an analysis of current trends impacting the industry, including the influence of technology, social media, chatbots, artificial intelligence, and globalization. It identifies essential personal skills such as interpersonal and communication skills, along with areas of expertise like customer behavior and digital marketing. The evaluation section assesses the roles of a marketing assistant and a marketing manager, comparing and contrasting them with other marketing job opportunities. The report concludes by summarizing the key findings, emphasizing the importance of understanding industry trends for career success. The report references several academic journals and books and includes an appendix with an overview of the UK's marketing sector.

CAREER RESEARCH
REPORT

Table of Contents
1. INTRODUCTION.......................................................................................................................3
2. ANALYSIS AND APPLICATION.............................................................................................3
Purpose of this section............................................................................................................3
2.1 General trends impacting on the marketing industry......................................................3
2.2 Skills, knowledge and experience required.....................................................................4
3. EVALUATION............................................................................................................................5
4 CONCLUSION.............................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9

1. INTRODUCTION
This report will assist the graduates in understanding about the skills and knowledge
required for choosing the career in the industry which is to considered in this assignment. With
the help of this report the graduates will be able to understand which career to be chosen. In this
report . Marketing industry will be taken to provide understanding to the business graduates
about the various skills and knowledge required under marketing industry. The analysis and
application section of this report will contain information about the trends in the marketing
industry.
2. ANALYSIS AND APPLICATION
Purpose of this section
The main purpose of this section to gather information regarding the marketing industry
and the changes taking place in this industry to get better understanding about this industry. It
will include the analysis of the marketing industry to identify the knowledge and skills required b
the graduate that want to chose this as career in future.
2.1 General trends impacting on the marketing industry
Current technological trend in Marketing industry
The technology have changed the way of marketing industry by providing the industry
with various options which can be used b y various companies in order to promote their products
and services (Bönemann, 2015). With the help of technology marketing industry is growing
popularity which is beneficial for the growth and success of this industry. The current
technological trends emerging in marketing industry consist of following :
 Social media platforms : There have been increase in the number of social media
platform which has provided the marketing industry to easily reach to their customers and
promote the products and services of the business.
 Chatbots : Another growing trend in the marketing industry is chatbots which are used
by different organisation for their marketing purpose. Chatbots help in communicating
with the customers and solve their queries immediately.
 Artificial intelligence : This is the another trend which is shaping the marketing industry
because it help in improving the customer experience by gathering the costumer data and
identify their behaviour and taste and preferences.
Impact of globalisation on the trends in marketing industry

Globalisation is the term which is related to the geographical dispersion of the goods and
services. The trends in the marketing are affected by globalisation because it increases the c
competition in the industry and many firms are not able ton adopt those changes due to which
they have to face problems in attracting the customers toward their products and services.
Globalisation factors such as technology is changing rapidly which is not adopted by the
marketing industry which may affect this industry( Tan And et.al., 2018). For example,
technology is a factors of globalisation which have its impact on marketing because if the
marketing industry does not adopt the technological changes emerging then the industry will
face consequences.
Other trends affecting the marketing industry
The marketing industry will be affected by the trends which are emerging because those
marketing organisation which are using the traditional method of marketing will be at loss due to
emergence of high technology and mobile devices which are used as marketing tools. With the
changes in the marketing trend there are also changes in the decision making of consumer due to
which the marketing organisation have to face difficulty in promoting the products and services
(Sarkar, 2016). Another trend other than mobile marketing is personalization which will affect
the marketing industry because due to this growing trend consumers are attracted towards the
products and services by providing them personalised products and services.
Mean of trend for the business graduate and future of job
This trend are required to be understand by the recent business graduate because it will
help them in understanding the importance of this industry for their career. Marketing industry is
becoming popular and by understanding this trends and developments the business graduate will
gathers skills and knowledge regarding this trends which will be beneficial for them in practical
application if they choose the marketing industry for their job in future.
2.2 Skills, knowledge and experience required
Personal skills required for graduate in marketing industry
Personal skills are those which are present with the individual and can be used for their
future. The following are the skills which are required by graduate for entering the marketing
industry as a career:
 Interpersonal skills : It means the graduate must have the ability to interact with other
people confidently.

 IT skills : The graduate for entering the marketing industry is required to posses the IT
skills that means it must have the computer knowledge.
 Good communication skills : For the better future in the marketing industry the
graduate must have the good communication skills which will helps the person in
communicating effectively with others.
 Creativity and imagination : Another personal skills required by the graduate is
creativity and imagination because in the field of marketing the person is required to
come up with new ideas of marketing to attract the customers (Madhusoodanan and et.al.,
2015).
 influencing and negotiation skills : It means influencing the other people and change
their mind set.
Areas of knowledge and expertise required by graduate in marketing industry
The graduate for possessing the career in marketing industry is required to have
knowledge about the customer behaviour and the changing trend of the marketing industry. The
Graduate in order to enter the marketing industry must also have the bachelor's degree and
possess knowledge about the marketing strategies and technological changes (Kotler and et.al.,
2015). The graduate must have the industry experience and must also be expertise in digital
marketing.
Means of the finding to the recent business graduate and the future of the job
The recent business graduate by understanding the skills , knowledge and expertise
required in the marketing industry will be able to get the knowledge about this which will will
helps in getting the future job easily by developing those skills and gathering knowledge about
the marketing industry. The business graduate can get experience on the basis of the finding
identified through the secondary research which will help in getting g the future job in marketing
industry.
3. EVALUATION
Assessment of why Marketing assistant is of potential interest to marketing industry and
profession.
Marketing assistant plays a critical role in developing operational efficiency of business
effectively and efficiently. Marketing assistant is of reasonable interest to the marketing industry
to perform administrative task effectively and execute strategies which helps in achieving desired

goals and objectives of the organization. Marketing assistant is of potential interest to the
company as he has the desired skills and knowledge to create awareness about about the brand
and product of the company to attract large customer base and market share across the globe. He/
she has the potential capability to communicate with large number of audiences which leads to
strong customer relationship (Kumar and Shah, 2015).
Marketing assistant is beneficial for the marketing industry to make strategic plans
related to marketing, advertisement and launching of various campaigns for outsourcing which
leads to creating brand reputation and customer loyalty.
Compare and contrast why marketing assistant is the most preferred role in comparison to
other marketing job opportunities.
Marketing assistant is more preferable than marketing trainee. Marketing trainee is at a
former stage and he does not have the desired skills and knowledge as in comparison with
marketing trainee. However, he is more specialized in his job with abundance amount of skill,
knowledge, talent and experience (Kozak and Kozak, 2015). Marketing executive is not a
preferable job opportunity because marketing assistant helps in building strong customer
relationship with its effective marketing strategies. Management coordinator only focuses on
managing the work performed by its subordinates, however marketing trainee focuses on making
strategic plan which leads to effective decision making and attainment of organizational goals
and objectives effectively and efficiently. Marketing analyst is more responsible for interpreting
the needs of the company and make plans to simplify the operations of business in an effective
manner, however marketing assistant is responsible for making marketing plan and launching
campaigns and advertisement to attract large number of customers towards their brand.
Assessment of why marketing manager is an emerging role within marketing industry or
profession.
Marketing manager is an emerging role in marketing industry as it helps assist manger to
focus on more important work which needs their attention. Marketing assistant is beneficial to
marketing industry and profession in identifying newer market trends which changes the
customer behaviour and preference. Marketing assistant is an emerging marketing role to
identify key opportunities for the growth and expansion of business which leads to more
innovative products.

4 CONCLUSION
From the above study it has been summarized that it outlines the trend of marketing
industry like global, technological, personal skills, etc. It also takes into consideration current
market trend and technologies like social medial platforms, chatbots and artificial intelligence to
increase operations of marketing industry and achieve higher customer base. This study also
analysed the skills, knowledge and experience required by professional to achieve organizational
goals effectively and efficiently. Furthermore, report also concludes emerging role of marketing
assistant which helps in targeting wide range of customer base and market share.

REFERENCES
Books and Journals
Bönemann, D. S., 2015. Markting digital: estudo de competitividade no varejo de calçados e
artigos esportivos para a Moda Pé Esportes.
Kotler, P. and et.al., 2015. Marketing. Pearson Higher Education AU.
Kozak, M. and Kozak, N. eds., 2015. Destination marketing: An international perspective.
Routledge.
Kumar, V. and Shah, D. eds., 2015. Handbook of research on customer equity in marketing.
Edward Elgar Publishing.
Madhusoodanan, S. and et.al., 2015. Psychiatric aspects of brain tumors: A review. World
journal of psychiatry. 5(3). p.273.
Sarkar, D. N., 2016. Modelling purchase behaviour of rural unorganized FMCG Retailers A
study in the context of rural markting in Eastern India.
Tan, M. T. L. And et.al., 2018. Patterns of care of superficial soft tissue sarcomas: it is not
always just a lump. Asia‐Pacific Journal of Clinical Oncology. 14(5). pp.e472-e478.

APPENDIX
Overview of the UK's
marketing, advertising and PR sector