Career Research Report: Marketing Trends, Skills, and Career Path

This report provides a comprehensive analysis of career opportunities within the marketing industry. It begins with an introduction to the field, followed by an examination of current market trends, including globalization, technological advancements, and customer relationship management. The report then identifies the essential skills and knowledge required for a successful career in marketing, such as communication, interpersonal skills, teamwork, and IT skills, along with expertise in consumer behavior. An evaluation of a digital marketing career path is presented, highlighting the growth opportunities and the relevance of digital marketing components like SEO and social media marketing. The report concludes by emphasizing the importance of making informed career choices and selecting the right path early in life, with references and appendices providing supplementary information, including primary research findings.

Career Research
Report

Table of Contents
INTRODUCTION.......................................................................................................................................3
Main Body...................................................................................................................................................3
Analysis and Application.........................................................................................................................3
Skills and knowledge required.................................................................................................................5
Evaluation................................................................................................................................................6
CONCLUSION...........................................................................................................................................8
REFRENCES..............................................................................................................................................9
Appendices 1.............................................................................................................................................10
Primary Research...................................................................................................................................10
Appendices 2.............................................................................................................................................12
Job Advertisement.................................................................................................................................12

INTRODUCTION
The current world is full with such opportunities which provide option to make a bright
and shining career to individuals. For students, it is imperative to choose right career path for
getting success in future period of time. The present report is based on discovering opportunities
for career enhancement and enrichment (Haschenburger and et. al., 2019). In this, I have been
selected marketing as the industry wherein I would like to make my career. Marketing is a broad
function under which several career options are included. I am a graduate student and elated for
making a great career in the field of marketing. Several competencies and skills along with the
recent trends has also been discussed in the following assignment.
Main Body
Analysis and Application
General trends:
In current challenging market place, there is new and advance trends are introduced in an
efficient manner. Main aim of such trends is to bring unique and innovative practice in market
place so that individuals within society get a better & quality life. In Marketing field, there is
new, advance, upgraded transformation has been introduced consistently for embarking
innovation and uniqueness in rightful manner. For this purpose, certain recent trends which are
likely to influence marketing domain are mentioned below:
Globalization: Globalization has opened the door of international business by easing out
the restriction over transactions between different countries. Here, it is related with interaction
which takes place between companies, individuals, government of different nations across the
world. Main aim of globalization is to minimize the restrictions over international and inter-
country transactions so that relationships of different countries get improve and strengthen
(Shambaugh, 2019). With ease in business, it is quiet easy to exchange services, products and
resources between different countries for meeting with predefined business purpose.
Technological advancement and enhancement has also been introduced by globalization. In
addition to this, globalization also enlarges the scope of marketing wherein marketers can easily

target not only domestic but international audience as well which is crucial for business
enhancement and enlargement. Now, it is easy for companies to enlarge its market share in
global business setting. Furthermore, it also allows marketers in order to inflate sales and
profitability by offering products & services to international audience. However, globalization
negatively influences small companies because insufficient resources and funds to stay in
competition with large & multination companies. Hence, globalization is an emerging market
trend which has a profound impact over marketing practices.
Technology: Now, technology has become an unbreakable part of business which is
useful in order to embark innovation and bring creativity & uniqueness. Apart from this,
technology is also vital for business enlargement and growth. In marketing use of technical
aspects is important for driving positive outcomes & improving current business performance
significantly. There are various tools applied in business setting for gaining familiarity regarding
needs, preferences, and demands of customers (Earp, 2018). In addition this, traditional
marketing approaches are being replaced with new and advance mechanism. Instead of
newspaper and TV, now promotion is done via digital platforms such as social media, search
engine and so on. All type of organizations irrespective of their size, scope and more are likely to
embark technical practices for promoting and advertising products at wide level. With the
implementation of technology, now, it is easy to gain attention of more number of audiences. So,
technology is something which is update on regular basis and simultaneously has a profound
impact over business setting.
Customer Relationship management: It is a practice which is often applied in
organizations for building and maintaining positive relationships with customers. Main motive of
CRM is to keep customers highly satisfied so that they not only purchase products but also refer
it to others (Hayden, Thompson and Fabian, 2017). Now, customer is considered as the king of
market who possesses the power to influence market trends and practices. CRM is a recent and
updated softwares which is helpful in embarking higher customer satisfaction and loyalty in
business.
The above mentioned information is based in general trends such as Globalization,
technology, CRM and so on. These trends are likely to have a great impact over marketing
profession which needs to follow in order to attain predefined goals and objectives significantly.

Skills and knowledge required
Skills:
Communication skills: With this skill a person is capable to effectively exchange the
information and messages. It also enable an individual in order to provide most appropriate
revert as per the situation. For making a bright career in marketing domain, one is expected to
have good communication skill which is important in order to communicate necessary
information to customers for the success of marketing campaign.
Interpersonal skill: This skill signifies to understand the view point, thoughts of other
person and respond accordingly. Interpersonal skills make a marketer enable to understand the
needs, requirements, demand and preferences of customers in an efficient manner so that they
can offer products & services accordingly. In addition to this, interpersonal skills play a vital role
in providing the appropriate solution of issues faced by buyers (Hodapp, 2017).
Team work: In organization, individuals are required to work in a team for
accomplishing set goals within stipulated period of time. Marketing is a broad function wherein,
it is required to perform different activities which cannot be done by a single person. To make a
career as a marketer, a person needs to have team work ability which is important in order to
work in a tea of different individuals in collaborative manner. Coordination is helpful for
successful implementation of marketing campaign.
Presentation skills: Being a marketer, one needs to present products & services in front
of customers in such a manner that they easily get attracted. Presentation skills enable an
individual in order to effectively present the product and service for gaining positive response
from customers. Effective presentation puts a positive impact over customers and also plays a
crucial role in improving current level of sales & profitability (Pathardikar, Sahu and Jaiswal,
2016).
IT skills: In current time, technology has become an important part of business wherein
new and advance techniques are embarked in business setting for getting the work done in well
defined manner. For making an enriching career in marketing, it is important to have IT skills for
using different softwares and tools effectively. Knowledge of digital and online techniques help
marketer to perform assigned role in well defined manner.

Knowledge and expertise:
Technical Skills: Now, marketers are required to have sound technical knowledge and
expertise for applying digital and online ways of promotion in business setting. Technical skills
are imperative and enable marketer to connect with customers in more better and enhanced
manner which further lead the company towards higher competitive advantage.
Consumer Behaviorist: Marketing is a profession which has direct link with needs,
requirements, behavior of customers. A marketer is expected to have adequate knowledge about
consumer personality, behavior and attitude in order to stay in competitive market place for
longer period of time (Lee and Goh, 2016). With this, marketers can offer products & services to
customers which perfectly fit with their requirements. Efficient knowledge of consumer behavior
make is important for performing role of marketer efficiently.
The above paragraphs state that different skill, knowledge and expertise is required for
becoming a good marketer. For making a profound career in marketing, a person needs to
develop above mentioned skills and expertise which will surely help in getting success in future
period of time.
Evaluation
After doing the analysis of current market environment, I will choose the position of
digital marketer which is highly popular nowadays and also comprising a lot of growth
opportunities. In current time, digital marketing has come out as one the widely used ways of
promotion and advertisement. In this, companies are likely to promote their product using online
platform and technologies. Digital marketing will help me in order to create unique staretegies
for success of company. By this, I will be able to prepare and implement creative practices which
further bring enlarge the market share of organization. Digital marketing accumulated a lot of
components like SEO, social media marketing, content marketing and more. By getting started
my professional journey in digital marketing, I will be able to get insights about new techniques
and practices which will surely aid me in order to make a bright and shining career in an efficient
manner. Effective SEO practices will guide me in bringing more traffic at company’s website
whereas social media marketing will make me enable to enrich the current customer base of
organization in significant manner. So, I have been chosen digital marketing as my future career

option due to emerging growth opportunities within this field which will make me enable in
order to grab more options to enrich in professional career in future period of time.

CONCLUSION
After going through with above mentioned points, a person needs to make right career
choice at early stage of life as it helps in making a bright and enriching career. There is
discussion about the marketing profession and the skills, knowledge which are required for
gaining success in the respective field. Moreover, there is a position of digital marketer has been
selected as future career option.

REFRENCES
Books and Journals
Earp, J., 2018. Infographic: The career intentions of early career teachers.
Haschenburger and et. al., 2019, December. Reimagining the Program Application Process as a
Recruitment Strategy for Geoscience Research and Career Opportunities. In AGU Fall
Meeting Abstracts (Vol. 2019, pp. ED34A-08).
Hayden, M., Thompson, J. and Fabian, J., 2017. Taking the IB Career-related Programme
Forward.
Hodapp, T., 2017. New Phys21 Report: Building Career Readiness into Your Department
Culture. Bulletin of the American Physical Society, 62.
Lee, C. and Goh, E., 2016, June. A Career in the Hospitality Industry: An Exploratory Study of
Female Postgrauduates’ Attitudes and Perceived Difficulties. In APTA 2016 Conference
Proceedings.
Pathardikar, A.D., Sahu, S. and Jaiswal, N.K., 2016. Assessing organizational ethics and career
satisfaction through career commitment. South Asian Journal of Global Business
Research.
Shambaugh, D.L., 2019. The Making of a Premier: Zhao Ziyang’s Provincial Career. Routledge.

Appendices 1
Primary Research
Name of learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
· What have you completed?
· Did you fulfil Task requirements?
· Are you on track and within deadlines set?
· Did you need to make any changes to your
Project management plan?
I have finished assignment on topic
“Career research report on the area of marketing”.
Yes
Yes
No
Any risks and / or issues identified.
Yes, I was confronting different problems which are

· Did you identify risks/issues with a lack of
Skills required for undertaking research tasks?
· Did you identify any additional risks/issues
that have an impact on the project management
Plan?
related with handling prevailed resources and tools
such as lack of resources at different level of
research work.
No
Problems encountered
· What barriers did you face?
· How did you overcome them
I faced several obstacles while gathering data and
information from individuals. Here, time and cost
was the biggest issue during whole gathering
information.
New Ideas and change of project direction
What Have I learnt about myself this week?
· How did I feel when I had to deal with
Tasks/problems?
· Did I find it useful to complete the tasks?
This week I enhance my knowledge about the
opportunities present within marketing filed along
with the emerging trends in market which are
required to make a bright career in the field of
marketing.
I was emphasised on increasing leadership
capabilities and skills along with the interpersonal
skills at the same time.
Yes all task completed for achieving goals &

· How well have I performed? What did I
Contribute?
· What can I improve on next week?
· How might this learning apply in the future?
objectives.
I am focusing on detailed assessment of various
issues for collecting secondary and primary data that
is needed for achieving positive outcome.
Furthermore, there is an improvement of
performance by focusing on procedure related to
improving administration skill that helps in optimum
use of resources during the period of time.
The learning from current research will help me to
evaluate different marketing opportunities present in
job market.
Appendices 2
Job Advertisement
It is s a retail organization that is dealing in groceries as well as general types of products. There
is vacancy for the post of a digital marketing executive within marketing department of
respective organization.
Job roles for the post of Digital marketing executive are mentioned below:
1) Planning, developing as well as implementing the overall digital marketing strategy
2) Preparing online marketing tactics.
Specific skills requirement:
 Communication skills
 Time management
 Researching Skills

 Search engine optimization
 Efficiency in using social media platform
 Google Analytics
 Knowledge of website management
No Salary bar for deserving candidates
Kindly send your applications:
HRmanagersainsbury@ gmail.com
Application deadline: 10 July, 2021
Job commencement date: as soon as selection will take place.