Career Research Report: Analysis of Marketing Executive Role

This report presents a comprehensive career research analysis focusing on the role of a marketing executive, incorporating both primary and secondary research methodologies. The research begins with an executive summary and introduction, outlining the importance of career exploration for future professional growth. The report then delves into the analysis and application of the chosen profession, specifically marketing within the banking sector, with a focus on JPMorgan Chase Bank. It examines current marketing trends, including content marketing, semantic keyword research, personalization, video marketing, and social media stories. Furthermore, the report identifies essential skills and knowledge required for a marketing executive, such as leadership, communication, creativity, technical proficiency, and industry knowledge. The evaluation section provides a self-assessment of the student's suitability for the role, supported by the research findings. The report includes references, an appendix with primary research data from an interview with a Marketing Associate at JPMorgan Chase Bank, and relevant job advertisements. The primary research explores the growth opportunities in the marketing field and the key trends and skills sought by employers.

Career Research Report
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Executive summary
This report include the two type of research which include primary and secondary
sources, with the help of these researches, student may get the clear vision regarding their own
future growth. It will be related to appropriate changes and make more suitable growth with
having secondary market analysis with online sources and adaptability of new resource need.
Further, a primary research which make a interview to the employer of the selected company.
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Table of Contents
Executive summary..........................................................................................................................2
Introduction......................................................................................................................................4
Analysis and application of the chosen profession..........................................................................4
General Trends............................................................................................................................4
Different skills and Knowledge required ...................................................................................5
Evaluation........................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................10
Primary research........................................................................................................................10
Job Advertisement ....................................................................................................................11
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Introduction
Marketing is the profession which make a systematic future growth in the different
industry. As there are different region and professional growth which make a systematic
achievement for the use of their own professional and effective advertisement process in the
company. This is very important for the students to analyse their profession and conduct a
research on their chosen and interested profession to work in future (Alhalwachi and Mordi,
2021). For completing this report, the chosen profession is marketing executive in the Banking
sector. It will be helpful for my professional growth and gain experience to analyse the market
and make sure for achieving effective source. This can be completed through analysis of primary
and secondary source of data.
Analysis and application of the chosen profession
General Trends
There are different ways which related to the growth and need of the general trend to
analyse effective market trends in the atmosphere. Which make an essential efforts for the
growth to work and make approaches to analyse marketing trend in the marketing analysis (11
Current Marketing Trends to Know for 2020, 2021). All of these are related to effective growth
and marketing opportunities to analyse the system in an authenticate manner;
 Knowledge of content marketing: This may be related to work and make sure for
addressing and managing concept to analyse effective approaches to work and make
growth. All of these are essential and make growth to work and make approaches to
create content in the marketing concept (Bell, 2021). With the more knowledge of
marketing trend, most of freshers are able to analyse market and make sure for adopting
right and effective techniques to analyse the outcome.
 Semantic keyword research: With the help of effective knowledge of marketing and
content marketing, make an effective key work approaches to analyse the outcome and
make growth over the period of time. It will be helpful for understand the concept and
make sure for addressing issues and keep a search for semantic keyword research.
 Personalization: In the era of 2021, there are different concept and major changes are
evaluated to make customer seeks and personalized the atmosphere to work and make
conceptual data background. This is the right way to work and make more effective
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structure for engage in the activities and make sure for analysing approaches to work and
grow in market.
 Video marketing content: This is one of the most attentive and grabbing situation to
analyse the outcome and analyse the atmosphere for focus on task and work in marketing.
This is the trend which help in make sure for scrolling and analysing market growth and
based on different and innovative content in the concept of marketing.
 Social media stories: This is the new trend which make more helpful and effective
growth to work and make originating concept to analyse the opportunities and make more
quick spreading affairs to analyse the outcome and make effective approaches
(Christensen and et.al., 2021). With the right approaches trend, the student get the ability
to work in marketing and analyse the right and effective content to work and grow as per
the management ability.
Different skills and Knowledge required
With the help of secondary research, this come to know that to analyse the marketing
concept there are different skills and need are required which are associated to the graduate
learner and hold the position of marketing profession in future (Top Marketing Manager Skills,
2021). Some of the skill and knowledge are explained below:
 Leadership skill: for the position of marketing field, industry for the management are
able to work for growth to analyse marketing filed. The filed of marketing executive are
able to make several goals and guide for the team members. This skill is helpful for
growing and managing targets and work to manage activities and grow as per the
changing team and their need.
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Illustration 1: 11 Current Marketing Trends to Know for 2020, 2021

 Communication Skill: This skill is helpful for analysing large market share and make
the strategic changes to analyse marketing strategic gaols. With the help of proper
communication process, the company are able to work and make effective adaptability
and make growth in management and team ability staff.
 Creativity Skill: This skill is most demanding skill in the marketing concept, as it will be
helpful for analysing marketing growth and nature to analyse effective creativity skills. It
make the large competitive spirit to the company and make sure for analysing effective
adaptability in the style of marketing concept (Hunt and et.al., 2021).
 Technical skills: The technical skill is helpful in analysing marketing growth and
advertisement for the use of appropriate marketing skills. With the help of technical
skills, which may be related to optimizing search engine, writing and sending emails in
bulk, editing and designing tools.
 Good influencer: The employee of marketing, some major changes and growth to
analyse effective changes to work in good influencer (Prabhu and Sriram, 2021). It will
be helpful for appropriate growth. This could be related to good influencer and make a
growth in adoptive technologies.
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Illustration 2: Top Marketing Manager Skills, 2021

 Knowledge of marketing: After analysing skills, the need of knowledge related to
marketing is also important and have effective concept and growth to work and make
adoptive growth to work. It will be helpful for managing and growing concept for
addressing changes and work to analyse marketing needed.
 Knowledge of products and services: Further, the product which a seller sale, is
important for them to work and make growth to analyse opportunities and make effective
growth (Kohli and Haenlein, 2021). It will be related to make special knowledge and
concept for the growth to analyse marketing position.
Evaluation
With the help of above research analysis I can analysis that the chosen career will help
myself to work effectively and make a growth in my future career prospective. With the help of
marketing filed most of the manager are able to analyse effective growth and adaptability for
analysing and managing task for eventual concept to work and make growth in market. The
chosen marketing assistant within JPMorgan Chase Bank, will be opening their job
opportunities. This job is based in London and very effective and match as per the job profile. I
am very good in communication, presentation and showing the ability to work and make
approaches to analyse the outcome. There are different responsibilities are needed by the bank,
but I think I am able to make appropriate growth for working and managing effective time period
to analyse the outcome and make approaches to work and grow in market (Lindgreen and et.al.,
2021).
There are different skills and need to work and make demonstrate to make
communication skill and manage effective sources. This will be helpful for proficiencies and
able to manage my objectives. This may be related to analyse effective growth of mine
performance and make adoptive growth in changing growth to work in more effective way.
Further, this job is helpful for me to analyse the outcome and make appropriate growth for
analysing the objective and make appropriate knowledge for computer and administrative
expenses. All is related to provide effective opportunities and make effective company's growth
to analyse the market and make appropriate changes for effective and appropriate situation in
market. With the help of above report, I have been analyse some major changes to work and
make growth to analyse primary and secondary source of market. This make the growth and
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adoptive techniques some major changes and adaptability are effective for the growth to work
and make changes in market.
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References
Books and Journals
Alhalwachi, L.F. and Mordi, C., 2021. Gender inequality barriers and solutions to senior
management positions: perspectives on women in Bahraini banking sector. Journal of
Sustainable Finance & Investment, pp.1-22.
Bell, E., 2021. The Impact of Stress, Compensation, and Work Hours on Student Persistence
from Matriculation into Culinary School to Graduation and Employment in the Culinary
Field (Doctoral dissertation, University of St. Francis).
Christensen, R., Hodges, C.B. and Spector, J.M., 2021. A Framework for Classifying
Replication Studies in Educational Technologies Research. Technology, Knowledge and
Learning, pp.1-18.
Hunt, S.D., Hass, A. and Manis, K.T., 2021. The five stages of the macromarketing field of
study: From raison d’etre to field of significant promise. Journal of
Macromarketing, 41(1), pp.10-24.
Kohli, A.K. and Haenlein, M., 2021. Factors Affecting the Study of Important Marketing Issues:
Additional Thoughts and Clarifications. International Journal of Research in
Marketing, 38(1), pp.29-31.
Lindgreen, A., Di Benedetto, C.A., Vanhamme, J. and Nicholson, J. eds., 2021. How to Fast-
track Your Academic Career: A Guide for Mid-career Scholars. Edward Elgar
Publishing.
Prabhu, H.M. and Sriram, K.V., 2021. What makes students choose a career? An exploratory
study among students of management education. International Journal of Business
Excellence, 23(4), pp.546-558.
Online
11 Current Marketing Trends to Know for 2020, 2021. [Online]. Available through:
<https://www.webfx.com/blog/marketing/current-marketing-trends/>.
Asset Management - Marketing Associate, 2021. [Online]. Available through:
<https://uk.indeed.com/viewjob?
jk=9dbb131ed19b6d3c&tk=1f9qo2tgvstf0801&from=serp&vjs=3>.
Top Marketing Manager Skills, 2021. [Online]. Available through:
<https://www.indeed.com/career-advice/resumes-cover-letters/marketing-manager-
skills>.
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Appendix
Primary research
Name of the person: Ms. Dimon
Company: JP Morgan Chase Bank
Job title: Marketing Associate
Date of Contact: 05-07-2021
Mode of Contact: Telecommunication
Questions: 1
Do you think marketing is one of the on growing opportunities in the business plan?
Ans: Yes, I think marketing field has the ability to work and make a systematic approaches for
the growth and need of the company to grow in market.
Question: 2
What major trend did the marketing department are needed in their new employee?
Ans: There are tremendous growth in the marketing field, which use for the growth to work and
make appropriate changes to earn the value of marketing field. Use of effective personalised
sources, team management and use effective customer policies are helpful and emerging trends
for the profession.
Question 3:
Did you company are helpful in growth of marketing filed?
Ans: Yes, our company help the employee and make strategic chnages which has been related to
the future growth of an employee, but its also on employee that in what amount of dedication and
effective talent they can give for the growth of company.
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Job Advertisement
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Illustration 3: Asset Management - Marketing Associate, 2021

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Illustration 4: Asset Management - Marketing Associate, 2021