In-depth Career Research Report: Marketing Industry Trends & Skills

This career research report delves into the marketing field, analyzing the skills, knowledge, and experience necessary for success. It examines the impact of globalization, including increased competition, tourism, and remote hiring, as well as the influence of technology, such as mobile devices and personalization, on the marketing industry in the UK. The report emphasizes the importance of communication, creativity, problem-solving, interpersonal skills, adaptability, and attention to detail for marketers. Furthermore, it highlights the need for leadership and market research knowledge. The evaluation underscores the significance of building strong relationships with employees and market stakeholders to achieve organizational objectives. Ultimately, the report concludes that thorough market analysis and understanding customer needs are crucial for capturing customer attention and succeeding in the competitive marketing landscape. Desklib provides students with access to this and other solved assignments to aid in their studies.

Career
Research
Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Analysis and Application.................................................................................................................4
General trends which will impact on your chosen Profession/Industry..........................................4
Impact of Globalisation in Marketing Industry......................................................................4
Impact of Technology in Marketing Industry........................................................................5
The Skills / Knowledge and Experience required for Marketing Industry......................................5
Evaluation........................................................................................................................................7
CONCLUSIONS..............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In human life it is very important to choose the career in particular field in which people have
personal interest and choose that path and set a ambition of life and achieve the objectives so that
the people have great life head in his future career. In the career development I have to develop
skills and knowledge which help them to survive in the life of journey and prepare for the
problem-solving and decision making for life. In this report I choose marketing field as a career
path in which I analyse how the marketing skills and knowledge is required to develop and use
this skills in organization for the growth and smooth work. The general trends which will
impacts on the marketing field like on Globalisation and Technology. I have to set the objectives
in my life which need to achieve to become successful in life (Bridgstock, et.al. 2019) .

MAIN BODY
Analysis and Application
General trends which will impact on your chosen Profession/Industry
As per the survey report, It is state that the marketing application and analysis is very important
factor which need to do while preparing the marketing report are find out the new opportunities
in market which help the organization to generate more revenue, Need to understand the target
customer for your organization product, Measure the performance of marketing campaigns and
need to proper analyse the competitor in the market which affect your organization and prepare
good plan and strategies for that organization that how they will compete in the marketing
Industry (Cartwright, 2018). There are factors which impact the market industry are:
Impact of Globalisation in Marketing Industry
It is the process at where business is developed and run on international scale where the
organization have to follow all the policy of which will directly impact the business at global
level. There are different types of impact which is faced by the organization at global level are:
Competition: The competition is become very high in the market due to globalization the
product of different country are easily available in the market. The customer also know that they
have end number of option to get the best product in the market. In UK marketing competition is
very high due to the number of variety is available in the substitute product which will
automatically increase the competition in the market.
Tourism: If the company business is deal in tourism then you need to choose the best place
where people are interested to visit or the students are willing to come for studies then only this
business will run successfully in the market. In UK, the students are mostly prefer to go for
studies for that they need to use the travelling services and it will automatically help the business
to run successfully in the market.
Remote Hiring: The management have to provide good work environment according to the
culture or tradition of the workplace where the organization is run at global level. The company
in UK, have to give proper work place to the co-workers in the organization, so that they feel
comfortable and they give their best in the work which help the organization in order to achieve
the objectives.

Impact of Technology in Marketing Industry
The technology is changing very fast in the world it directly changes work style in the
organization in market. The technology improve the performance of the organization and it also
enhances the production level of the organization. Now a days firm is totally depend upon
technology (ORIA and PERDHANA, 2022). In UK, the technology is very advanced the people
is also comfortable with the use of technology and for the UK citizens technology is become a
part of life now they operate their daily work on the technology tools only in the market. There
some factors in technology which directly impact the marketing industry.
On the basis of consumer:
Mobile: In the world more than 5 billions of people are using mobile devices and approximately
half of the population people using latest smartphone in his life. It is captured that around $93
billions is spent on mobile devices every years. The companies in UK, can do the business at
global level where they start selling their devices in different countries, so that they easily
capture the customer in the market.
Entertainment: In the global level it is record that people spent their time to watching the
entertainment videos in online mode or visiting the entertainment places where they have to pay
to watch. It is half billion people watching videos online in daily life.
On the basis of brands need in marketers:
Personalization at scale: The study is conducted to find out the profit generation of each
organization where it is observed that from last few years the organization profit is rapidly grow
from the last year by preparing personal strategy in the organization.
Experimental Marketing: In the market the digital launched where the customer create emotion
in the market with the brands which can automatically generate profit more than the investment
and it become easy to build a brand loyalty in the market.
The Skills / Knowledge and Experience required for Marketing Industry
In the market industry the person should have personal skills/ knowledge and experience to
perform any task for the organization with the help knowledge and experience they identify the
problems and do decision making by analysing all the factors in the marketing which affect our
business in the market. There are some skills and Knowledge required in the market are:
Skills required in the market

Communication: In the marketing field must have good communication skills then only it is
possible to sell their product in the market. The person have to influence the person in the market
to sell their product for this person must have good communication skills development and
communicate with the people according to the product in the market. In UK the seller have good
communication skills which help them to sell their product accordingly in the market. In selling
the product in the market it is most important thing is communication skills (Rahayu, Rasid and
Tannady, 2019).
Creativity and Problem-Solving: The person who think different from the others in the market
for doing the business in the market. The creative thinking help the person to tackle all the
problems easy which arise in the business while achieving the objectives. The UK marketers
have different market skills where the thinking process is totally different from the others in the
market which help them to sell their product easily in the market.
Interpersonal Skills: The person have to developed good interpersonal skills which help them
to create bond and relationship with different kind of people related to their business. If the
interpersonal skills is not good then the person will face problem in the market to sell their
product in the market. The UK marketers have to keep good interpersonal skills with them then
only it is possible to keep good relationship with other people in the market.
Adaptability Skills: The marketing field is changing very fast with new best tools and
techniques which help marketer to do their best in the market. The people have to adopt this
change as soon as possible in the industry which help the organization develop in the market.
The UK marketers had to adapt the changes in the organization in which they have to adopt new
best tools and techniques which come in the market for enhancing the performance of the
production (Salas-Rueda, 2021).
Attention to Detail: The information you provide must be correct in details because this
information is ready or seen by many people in the market so if you provide information about
the product in the market then must be correct details in the market. The UK marketers have to
share all the information correctly in the market about the product.
Knowledge Required in Market
Leadership Knowledge: The marketers must have knowledge of leadership skills and they
know to manage the manage the market and lead the market this is very basic knowledge that

marketers have in the organization in the market. The UK marketers must good leadership
quality that how they manage the team and prepare the strategy and lead the team.
Research of Market Knowledge: The marketers have to research and analyse the market
carefully where they analyse the need of the market and customer and fulfil that needs which
help the organization to capture the huge customer in market (Satasuk and Yaoyuneyong, 2020).
The company in UK the marketers have to analyse the customer need and the market needs
which the marketers have to satisfy then only the organization generate profit from the
customer's in the market.
Evaluation
In context marketing, the management of an organization have to create good relationship with
the employees and market people and employees which they help them to sell their products in
the market and achieve the objective of the organization in the market (Zinoviev and
Dudko,2018). I learn that marketing skills is important to develop the business in the market and
I also get opportunity from the market for that I have to proper research and development of the
market where the needs and wants of customer and market knows in the market.

CONCLUSIONS
The report includes the proper research on marketing that what skills/knowledge and experience
is required to setup the business in the market and do the proper analysis of the market before
choose the product and start the business in the market so that they become to know what is the
requirements of the market so that they easily capture the attraction of the customer by selling
the product in the market.

REFERENCES
Books & Journal:
Bridgstock, R., Grant-Iramu, M., Bilsland, C., Tofa, M., Lloyd, K. and Jackson, D., 2019. Going
beyond “getting a job”: Graduates’ narratives and lived experiences of employability
and their career development. In Education for Employability (Volume 2) (pp. 89-104).
Brill.
Cartwright, K., 2018. Marketing Research Project for MacEwan Career Development and
Experiential Learning. Student Research Proceedings, 3(1).
ORIA, E. and PERDHANA, M.S., 2022. THE CAREER CHALLENGES FACED BY WOMEN
IN A MALE DOMINANT CULTURE: THE CASE OF AFGHANISTAN’S MARKETING
SECTOR (Doctoral dissertation, UNDIP: Fakultas Ekonomika dan Bisnis).
Rahayu, M., Rasid, F. and Tannady, H., 2019. The effect of career training and development on
job satisfaction and its implications for the organizational commitment of regional
secretariat (SETDA) employees of Jambi provincial government. International Review
of Management and Marketing, 9(1), p.79.
Salas-Rueda, R.A., 2021. Use of flipped classroom in the marketing career during the
educational process on financial mathematics. Education and Information Technologies,
26(4), pp.4261-4284.
Satasuk, N. and Yaoyuneyong, G., 2020. Early-Career Professional Athletes, Social Media
Marketing, and Sponsorship.
Zinoviev, F. and Dudko, V., 2018. PERSONAL MARKETING AS A MEANS OF
PROMOTION BY CAREER LADDER. In Современные технологии управления
персоналом (pp. 79-81).