Career Viewpoint MG410: A Research Report on the Marketing Profession

This report assesses a career in marketing by analyzing market opportunities and current trends. It utilizes both primary and secondary research to evaluate key trends, essential skills, and required expertise for a marketing manager role. The report discusses technological changes, globalization, and the rise of digital marketing as significant factors shaping the profession. Key skills identified include communication, time management, IT proficiency, teamwork, and multitasking. The report concludes with an evaluation of the marketing profession as a viable career choice, referencing a specific company (TESCO) and aligning personal skills with job requirements. Job advertisement evaluation is also done in the end of report so that why this career is and can be taken regarding the career.

Template for Career Viewpoint Assessment CW1
Module: Career Viewpoint (MG410)
CW1
Career Research Report
(Add Profession or Industry eg marketing profession)
Student Name:
Student BNU ID*:
Student LSST ID:
Lecturer Name:
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Executive Summary
There is need of taking right career direction in order to have a bright future. There is
discussion related to trends regarding marketing profession in the initial part of the report.
There is evaluation of the skills required to become efficient marketing manager. The
evaluation of job advertisement is done to work effectively. It is necessary to know about
area of interest and carry on the research in the same field.
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Contents
Contents
Introduction...........................................................................................................................................4
Methodology.........................................................................................................................................4
Analysis and Application.......................................................................................................................4
Required Knowledge, skills, and experiences........................................................................................5
Evaluation of trends and required proficiencies.....................................................................................7
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8
Appendix...............................................................................................................................................9
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Introduction
This report is based on choosing a career path by analysing the opportunity in the
market. It is necessary to know about the present conditions of the market and taking right
decision (Azadi and et. al., 2021). In this report there is use of primary and secondary
research that helps to carry on the report effectively. There is analysis of key trends in the
market and regarding the profession. The skills and expertise required in this area are also
analysed. The chosen career option is marketing manager.
Methodology
It is necessary to collect the data from right sources. The use of primary data is done
to ask my relatives and friends about their experience in the same profession. I interviewed 5
of my relatives that supported me. I send them email and got reply there. At the same time, I
have used secondary research to know more about the industry (Spurk, Keller and Hirschi,
2019). Articles are being reviewed and journals are studied to no more about the profession.
Both the sources helped me to carry on the work effectively.
Analysis and Application
There are regular changes in the trend in market. By studying the trends in the market
it is easy to work effectively and get good career options. The business environment is
dynamic and it keeps on changing. The use of effective research makes the person prepare
themselves for the future. There is need of analysing the trend in the market and the current
trend are as follows:
Technological changes: There are regular technology changes seen in the marketing
sector. There is need of analysing the trends in the market so that best actions can be taken.
The new updates in a technology help to carry on the business in effective manner and attain
competitive advantage. The business organisation that have skilled employees are successful.
Globalisation: The removal of trade barriers and free trade around the world. The
global trade has enhanced the opportunity in the market. There is need of professional who is
able to market their brand in global market (Gahlawat, Phogat and Kundu, 2019. The use of
right tools and techniques help the company to carry on the business operations effectively.
Digital marketing: It is one of the major trend that is seen in the market. There is
need of taking the business online. The use of digital marketing has the with this organisation
to market their products across the border in attract the customers in effective manner. It is
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seen that digital marketing is a white concept and the new profile the first developed
marketing skills in order to get a good job (Neuville, Jacynthe and Billen, 2020). It is seen
that to get a good job there is requirement of having software’s and technology in order to
complete in the market.
Customers Experience is Interactive: The user experience on online websites and
apps is outstanding. This assists retailers in increasing traffic to their respective websites.
Companies have the that websites are professionally designed with the goal of offering the
greatest possible user experience to its customers. Virtual world, on the other hand, is a future
approach that the marketing person must exploring. This strategy will play a significant role
in transforming the market in the near future.
Understanding the experience of customers: There is need of enhancing the
experience of customers. The marketing person must prepare themselves in such a manner
that they are able to enhance the experience of customers (Urbanaviciute, Udayar and
Rossier, 2019). There is need of interacting with the customers in such a manner that the
person is able to know about their requirements. The marketing person must have persuading
skills that will help to enhance the sales of the company.
To get a good job in marketing industry there is need of studying the trends. It is
analysing that have been knowledge and skills according to trends and being a flexible person
helps to get a good job. The use of proper research will help to no more and more about the
customers and the present trend in the market.
Required Knowledge, skills, and experiences
There is need of skills and knowledge in order to get a good job. An individual must
work on all the skills that are necessary to carry on the job. These skills can be developed at
the time of studies and enhanced while doing job. The skills and knowledge required are as
follows:
Communication skills
It is the most important skill that a marketing manager must possess in order to
increase sales in the firm. In order to coordinate with management, marketing manager must
have excellent communication skills (Fawehinmi and Yahya, 2018). The effective
communication hep to interact with the customers and sell the product of the company.
Time management skill
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The time management skills are necessary for a marketing manager. It is important for
a marketing person to manage the time and enhance to sale of company at the right time.
There is need of forming proper schedule that will help the company to work targets. All
these skills are necessary to become a good employee and carry on the work effectively.
There is need of forming schedule and then achieving the targets for personal and
professional growth.
Information technology skills
To work effectively and use digital technology there is requirement of information
technology skills (Kong and Lee, 2019). To get a good job in digital marketing a person
must have awareness about social media marketing content marketing search engine
optimisation that will help them to create a good impression on the customers and persuade
them to buy the product of the company.
Team working skills
There is need of having team working as well as team management skills. In order to
work effectively in an organisation and carry on the group project there is need of team
working skills. It helps to manage overall work in proper manner and achieve goals and
objective with right time.
Multi tasking skill
It is another skill that a marketing manager must possess in order to do their duties
effectively (Argyropoulou and Kaliris, 2018). They had a variety of tasks and obligations at
work that they needed to complete.
Business management knowledge
Having proper of business management is necessary. It assists to manage the work of
management and manage team in proper manner.
Digital marketing
The need of digital marketing is enhancing. In order to compete in the market there is
need of having expertise in digital marketing.
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Evaluation of trends and required proficiencies
It is analysed that marketing is a right career choice for me. I am good at
communication skills and that will help me to bill religions with the customers. It is seen that
TESCO is the multinational organisation and I want to start my career with the company so
that I will get good growth in future. I am also interested in digital marketing and that is
required in the job position. The necessary skills for the job or having ability to deal multiple
task at the same time and I can do the required. I also have a management degree in
marketing that will help me to qualify the interview in effective manner. Retail sector is a
good option for me to start my career. At the same time the job vacancy is a perfect choice
for me after analysing the skills required in the qualifications as I possess the same.
Conclusion
From the above report, it is concluded that having good career is necessary. The
trends in the field of marketing are analyse in the report so that right decision can be taken.
At the same time the skills and expert is required by a marketing person a mentioned.
Evaluation on the basis of job advertisement is also done in the end of report so that why this
is and can be taken regarding the career.
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References
Argyropoulou, K. and Kaliris, A., 2018. From career decision-making to career decision-
management: New trends and prospects for career counseling. Advances in Social
Sciences Research Journal, 5(10).
Azadi, and et. al., 2021. The Relationship Between Managers' Strategic Intelligence and Job
Performance and Organizational Success of Employees from the Viewpoint of Staff
and Faculty Members of Farhangian University. Educational and Scholastic studies,
10(2).
Fawehinmi, O.O. and Yahya, K.K., 2018. Investigating the linkage between proactive
personality and social support on career adaptability amidst undergraduate students.
Journal of Business and Social Review in Emerging Economies, 4(1), pp.81-92.
Gahlawat, N., Phogat, R.S. and Kundu, S.C., 2019. Evidence for life satisfaction among dual-
career couples: The interplay of job, career, and family Satisfaction in relation to
workplace support. Journal of Family Issues, 40(18), pp.2893-2921.
Kong, H.S. and Lee, M.H., 2019. A Study on How to Strengthen the Expertise of Korean
Qualifications Management in the Firefighting Realm from the Viewpoint of
External Signal Dependency of Capture Theory. International Journal of Advanced
Culture Technology, 7(3), pp.46-51.
Neuville, R., Jacynthe, P. and Billen, R., 2020. 3D Viewpoint Optimization of Topological
Relationships: Application to 3D Cadastre for Visual Easement Validation. ISPRS
Annals of the Photogrammetry, Remote Sensing and Spatial Information Sciences,
6, pp.135-142.
Spurk, D., Keller, A.C. and Hirschi, A., 2019. Competition in career tournaments:
Investigating the joint impact of trait competitiveness and competitive psychological
climate on objective and subjective career success. Journal of Occupational and
Organizational Psychology, 92(1), pp.74-97.
Urbanaviciute, I., Udayar, S. and Rossier, J., 2019. Career adaptability and employee well-
being over a two-year period: Investigating cross-lagged effects and their boundary
conditions. Journal of Vocational Behavior, 111, pp.74-90.
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Appendix
Job Advertisement
Primary research
Name of contact ABC
Company Sainsbury’s
Job title Marketing Manager
Date of contact 25/03/22
How did you contact them? Email
Questions asked &
summary of their answers
At which post are you working?
Senior marketing manager
What are the skills required for the job ?
Communication, time management, team management,
persuading skills etc.
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What should I do to become marketing manager?
You should work on digital marketing skills as they are most
required at the current time
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