In-depth Career Research Report on Marketing Strategies

This career research report explores opportunities in the marketing field, emphasizing the importance of adapting to new trends and developing essential skills. It identifies globalization, technological advancements, and customer relationship management (CRM) as key trends shaping the marketing landscape. The report highlights the need for strong communication, interpersonal, teamwork, presentation, and IT skills for success in marketing roles. Technical skills, understanding consumer behavior, and expertise in digital marketing are also crucial. The author has chosen digital marketing as a future career path, citing its high demand and growth potential, and emphasizing the significance of SEO, email marketing, website marketing, and content marketing. The report concludes that by embracing these trends and acquiring the necessary skills, individuals can build a rewarding career in the dynamic field of marketing. Desklib provides access to similar solved assignments and study resources for students.

Career Research
Report

Table of Contents
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Analysis and Application.............................................................................................................................3
General trends:........................................................................................................................................3
Skills and knowledge...............................................................................................................................4
Evaluation................................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Job advertsiment......................................................................................................................................9

Introduction
In the present era, there are several job opportunities present in market place. By availing
such job opportunities, one can make a bright career in an efficient manner. To grow in career, it
is essential for the students to avail the growth opportunities significantly. By choosing a right
career, the students can easily grow & enrich successfully (Sheoran and et. al., 2018). In the
present report, various career growth opportunities have been included. In the present context, I
have been chosen marketing as the career option. Here, marketing is a wide function which
includes several career opportunities. I am a student and looking forward to make a bright career
in the marketing field. The report will cover several skills & competencies to grow in the career
in the future period of time.
Main Body
Analysis and Application
General trends:
Presently, several new and advanced marketing trends are introduced in the market place
significantly. The main aim of introducing the new trends is to facilitate innovation & creativity
to attain higher level of success in the future period of time. Apart from this, it helps in
introducing unique products with an aim to improve the lifestyle of the individuals. In the field
of marketing, there are several innovative and creative techniques have been introduced that is
helpful in ensuring the future growth. In this context, the recent trends are mentioned below:
Globalization: Globalization refers to the exchange of good, services and other elements
from one country to other. It basically shows the cross border transactions to facilitate better
relationship between the countries. The main aim of globalization is to reduce down the
restrictions on international transactions at minimum level. Due to the globalization, it is easy to
exchange various good and serviced across the world (de Jong and et. al., 2021). In addition to
this, it also helps in enhancing the technological development with an aim to make the unique
position of the country in the world. Apart from this, the globalization has also been increased
the scope of marketing. Now, the companies can easily promote their products and services at

international level. This will allow the marketers to target the international audience that will
further enhance the level of sales & profit margin. However, globalization has negative impact
on small entities as they do not have sufficient amount of resources to compete with
multinational companies effectively.
Technology: Nowadays, technological advancement is taking place worldwide. Here, the
companies are using recent & updated techniques to improve the overall efficiency of the
business. Due to technological development, the companies can easily embark the innovation to
develop unique & creative products. In the field marketing, several tools & techniques are
utilized with an aim to gain the attention of customers. Implementing efficient tools is helpful in
completing the marketing & promotional activities appropriately (Pestun, Mnushko and
Ievtushenko, 2019). Apart from the traditional marketing methods, several recent and updated
technique are also utilized for the purpose of promotion. Now, the products & services are
promoted through digital platforms like websites, social media and more. It helps in promoting
the products widely so that the respective business entity can attain the pre-defined goals.
Customer relationship management: It is a tool that is used by the organizations to
maintain the data in an efficient manner. This is a tool which is helpful in maintaining positive
positioning of an organization. The main aim of CRM is to formulate positive relationship with
the customers so that they purchase the products to the company frequently. By implementing
CRM tools, it is helpful to encourage audience to make a crucial part of the company (Fondevila-
Gascón and et. al., 2020). Now, the customers are considered as the most important part of the
business organization. CRM is a tool that is useful in increasing the loyalty of the customers with
an aim to generate the competitive advantage in an efficient manner.
Out of the above-mentioned information, it is analyzed that there are several trends are
being followed in the field of marketing. These trends include technology, CRM and more.
Implementing such trends in business is helpful in increasing the effectiveness of the business
organizations in an efficient manner.
Skills and knowledge
Communication skills: This skill allows an individual to exchange the necessary
thoughts and information with other people. By having the necessary communication skills, it is

possible to give appropriate reply of a particular situation (Schlee and Karns, 2017). To make an
enriching career in the field of marketing, there is requirement to have significant
communication skills to formulate a suitable marketing plans and campaigns for future growth.
Interpersonal skills: This skill allows an individual to interact with other people
effectively. To make a bright career in the field of marketing, it is highly important to understand
the needs and requirements of other people (McArthur and et. al., 2017). By having the
necessary interpersonal skills, a person can easily provide an appropriate solution of problems
that are being faced by the buyers.
Teamwork: Teamwork is about working in a group with different individuals.
Marketing is really wide function which cannot be performed by an individual. To prepare
effective campaigns, there is requirement to take help of other efficient and capable people. By
maintaining teamwork, one can easily structure an effective and attractive campaign to
accomplish the predefined marketing goals and objectives efficiently.
Presentation skills: In marketing, one is required to present the product or service to the
customers with an aim to get their attention. Through presentation skills, a person can easily
develop the mindset the positive mindset of customers so that they take positive actions in terms
of purchasing the project (Spiller and Tuten, 2019). In addition to this, presentation puts a direct
impact on the decision making of the buyers that further enhance the overall sales and profit
margin of the business entity.
IT skills: In the present era, use of technology has been enhanced in the field of
business. There are several technical skills are utilised by the organizations for the attainment of
predefined organization rules (Vaculčíková, Tučková and Nguyen, 2020). In the field of
marketing, various techniques in terms of CRM and other software are used for the success of
marketing campaign. In this situation, knowledge of digital techniques and tools is helpful in
performing the assigned roles and responsibilities in significant manner.
Knowledge and expertise
Technical skills: Without having the technical skills, it is quite complex to make an
enriching career in marketing. By having proper knowledge of tools and softwares, it is easy to

use various softwares to collect and maintain the data appropriately (Mayombe, 2021). Apart
from this, tools can also be used to connect with the customers and make improvement in the
project to get competitive edge.
Consumer behaviourist: Marketing is a crucial profession that is directly linked with
understanding the needs and requirements of the customers. To drive appropriate results, a
marketer needs to have sufficient knowledge of needs, desires and preferences of the customers.
This knowledge assist the markets to develop an appropriate product which best fit as per the
requirement of the customers. Apart from this, necessary knowledge of customer behaviour is
also important in terms of promoting and advertising the product or service appropriate.
Evaluation
Through the analysis of the present market environment, I have been chosen the position
of digital marketer as it is in demand and contains several opportunities of future growth. In the
present digital era, digital technologies have become one of the significant ways to promote and
advertise the product or services efficiently. In this regard, majority of companies are likely to
utilize different digital platforms like websites, social media platforms and more for promoting
and advertising their projects. By having significant knowledge of digital marketing, I will be
able to choose significant strategies to set a unique identity of the company. Digital marketing
includes certain components like SEO, email marketing, website marketing, content marketing
and more. By getting entered in the profession of digital marketing, I can easily explore the
different fields that fill make me enable to make a bright and enriching career in future period of
time. This is the reason to choose digital marketing as my future career options.

Conclusion
Through the above-mentioned information, in the present era, there are several job
opportunities present in market place. By availing such job opportunities, one can make a bright
career in an efficient manner. To grow in career, it is essential for the students to avail the growth
opportunities significantly. I am looking forward to make an enriching career in the field of
digital marketing.

References
Books and journals
de Jong and et. al., 2021. Key trends in business-to-business services marketing strategies:
Developing a practice-based research agenda. Industrial Marketing Management, 93,
pp.1-9.
Fondevila-Gascón and et. al., 2020. Marketing and advertising: trends of the sector. In Advances
in Digital Marketing and eCommerce (pp. 1-8). Springer, Cham.
Mayombe, C., 2021. The effects of social marketing efforts in motivating unemployed adults'
participation in skills training programmes in South Africa. Higher Education, Skills and
Work-Based Learning.
McArthur and et. al., 2017. The employers’ view of “work-ready” graduates: A study of
advertisements for marketing jobs in Australia. Journal of Marketing Education, 39(2),
pp.82-93.
Pestun, I.V., Mnushko, Z.M. and Ievtushenko, O.M., 2019. Marketing research of the
pharmaceutical market in Ukraine: peculiarities, trends, problems, tendencies. Research
Journal of Pharmacy and Technology, 12(4), pp.2049-2054.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary
levels?. Journal of Marketing Education, 39(2), pp.69-81.
Sheoran and et. al., 2018. Understanding the trends of marketing research and its future
directions: a citation analysis. The Bottom Line.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education, 41(2), pp.77-90.
Vaculčíková, Z., Tučková, Z. and Nguyen, X.T., 2020. Digital marketing access as a source of
competitiveness in traditional Vietnamese handicraft villages. Innovative
Marketing, 16(1), p.1.

Appendices
Name of learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
· What have you completed?
· Did you fulfil Task requirements?
· Are you on track and within deadlines set?
· Did you need to make any changes to your
Project management plan?
I have finished assignment on topic
“Career research report on the area of marketing”.
Yes
Yes
No
Any risks and / or issues identified.
· Did you identify risks/issues with a lack of
Skills required for undertaking research tasks?
Yes, I was confronting different problems which are
related with handling prevailed resources and tools
such as lack of resources at different level of
research work.

· Did you identify any additional risks/issues
that have an impact on the project management
Plan?
No
Problems encountered
· What barriers did you face?
· How did you overcome them
I faced several obstacles while gathering data and
information from individuals. Here, time and cost
was the biggest issue during whole gathering
information.
New Ideas and change of project direction
What Have I learnt about myself this week?
· How did I feel when I had to deal with
Tasks/problems?
· Did I find it useful to complete the tasks?
· How well have I performed? What did I
Contribute?
This week I enhance my knowledge about the
opportunities present within marketing filed along
with the emerging trends in market which are
required to make a bright career in the field of
marketing.
I was emphasised on increasing leadership
capabilities and skills along with the interpersonal
skills at the same time.
Yes all task completed for achieving goals &
objectives.
I am focusing on detailed assessment of various
issues for collecting secondary and primary data that

· What can I improve on next week?
· How might this learning apply in the future?
is needed for achieving positive outcome.
Furthermore, there is an improvement of
performance by focusing on procedure related to
improving administration skill that helps in optimum
use of resources during the period of time.
The learning from current research will help me to
evaluate different marketing opportunities present in
job market.

Job advertsiment
JOB ADVERTISMENT
Sainsbury is a renowned organization of retail industry. The current job advertisement is about
the vacant position of digital marketing executive in the marketing department of the respective
organization.
Job roles for the post of Digital marketing executive are mentioned below:
1)Designing and implementing the digital marketing strategies
2) Preparing online marketing tactics.
Specific skills requirement:
 Communication skills
 Interpersonal skills
 Technical knowledge
 Researching Skills
 Knowledge of SEO
 Efficiency in using social media platform
 Google Analytics
 Website management
No Salary bar for deserving candidates
Kindly send your applications:
HRmanagersainsbury@ gmail.com
Application deadline: 10 April, 2022
Job commencement date: as soon as selection will take place.