This career research report explores the marketing field within the retail industry, focusing on the author's career aspirations after completing an MBA. The report analyzes general trends impacting the retail sector, such as the rise of online platforms and market competition, using Tesco as a case study. It details the skills, knowledge, and experience required for a marketing manager role, including communication, negotiation, collaboration, and technical proficiency with Microsoft Excel and PowerPoint. The evaluation section assesses the author's suitability for a Marketing Activity Planner position at Tesco, highlighting relevant experience and skills. The report concludes that the author possesses the necessary qualifications and is well-suited for a career in retail marketing, emphasizing the importance of continuous professional development and the use of modern technology.