This report details a career action plan and self-reflection exercise, focusing on the travel and tourism industry. It begins with a personal analysis, including a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The main body of the report outlines a comprehensive career action plan, broken down into short, medium, and long-term goals, and a personal development plan. The plan emphasizes skills development, including communication, technical abilities, decision-making, and problem-solving. The report also includes appendices with examples of LinkedIn profiles and CVs. Overall, the report aims to provide a structured approach to career planning and self-improvement, helping the student to achieve their professional goals in the travel and tourism sector.