This report presents a career action plan and self-reflection analysis for a marketing manager role. It begins with an introduction emphasizing the importance of career planning in a competitive environment, followed by a personal analysis section which includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The main body then details a comprehensive career action plan, outlining the skills needed, their importance, and specific actions to improve them, along with a timeline. This is followed by a curriculum vitae (CV) example tailored for a marketing manager position, showcasing qualifications, skills, and career objectives. The report concludes by reiterating the significance of career planning and self-assessment for professional growth and success in the marketing field. The report emphasizes how understanding one's strengths and weaknesses, and creating a structured plan, contributes to achieving career goals and seizing opportunities.