This report, titled "Career Viewpoint 1," offers a comprehensive analysis of an individual's skills and career aspirations, particularly within the retail and marketing sectors. It begins with a personal analysis, assessing the strengths, such as language proficiency, communication skills, and leadership abilities, and identifies areas for improvement, like commercial awareness. A detailed career action plan is then presented, outlining strategies to achieve career goals, including case study analysis, seminar attendance, and internships. The report also includes a CV and a LinkedIn profile, highlighting qualifications, skills, and work experience to showcase the individual's suitability for a marketing manager role. The conclusion emphasizes the importance of skill development and career planning. References to relevant literature support the analysis and recommendations.