Career SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats

This assignment presents a career SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis conducted by a student pursuing a career in event management and marketing. The analysis begins by identifying the student's strengths, which include organizational and interpersonal skills, time management, and the ability to work under pressure, drawing on past experiences in customer service and team environments. Weaknesses are also examined, such as a lack of professional knowledge and experience in the field, and a hesitation in public speaking. The student also identifies external opportunities, such as leveraging brand reputation and keeping up with technological trends, and potential threats, including unfavorable economic conditions and competition from other businesses. The analysis concludes with a detailed action plan, outlining how the student intends to build on their strengths, exploit opportunities, address weaknesses, and minimize potential threats through professional development, networking, and strategic marketing initiatives.

Running head: INTEGRATED BUSINESS CHALLENGE
Integrated Business Challenge
Name
Institution

1INTEGRATED BUSINESS CHALLENGE
Strengths
1. Relation to my future career as an event manager or a marketer:
 According to the experience at Mc Donald’s when I was in high school, it helped me
to learn about team organising as well as good time management. I can also work under high
pressure environment.
 I communicate well with my team as well as my client. Ability to ask key questions and
listen customer to find just the right marketing angle.
2. I do well in:
 Enhanced organisational skills by organising training sessions, events and seminars.
 Strengthened interpersonal skills.
 Proven ability to learn new things quickly.
3. Others see as my strengths are:
 Organising skills as I know how to allocate job for trainees, providing training to crew
members and responding to customer queries (Woźniak & Fill, 2018).
 Clean and organized workplace frequently to present optimal buying environment to
customers
 Assisting and advising on purchases and services as it help to archive the business
budget.
Weaknesses
1. Areas I am lacking in relation to my future career are:
 Not enough professional knowledge.

2INTEGRATED BUSINESS CHALLENGE
 Lack of the field-related experience.
2. I could improve on:
 I sometime hesistate to talk with strangers, so I feel lost when doing class activity with
classmate or outgoing activities with colleague.
3. I have fewer resources and networks than others in:
 Only working as an administration at a bride shop, i am not able to use my creativity
for my job while the business minimise the marketing.
4. Others see as my weaknesses:
 I am nervous when presenting ideas to clients, and this fear of public speaking often
takes the passion out of my presentations.
 I have put too much pressure on myself, have to do everything quickly make it suffer
on work quality result.
Opportunities
1. Opportunities that are open to me:
 The first opportunity is brand reputation. Many companies have fallen because of poor
reputation (Brooks, Heffner, & Henderson, 2014).
2. Trends that I would take advantage of:
 The technology is ever-changing, I would ensure that I keep up with the updated
technology for the smooth and efficient running of the business.
3. How I could turn my strengths into opportunities:

3INTEGRATED BUSINESS CHALLENGE
 As a social person with good interpersonal skills, I would carry out a door to door
advertisement or stand outside malls and parks and enlighten them about my line of business.
Threats
1. Threats that could affect my chances concerning my future career:
 The first threat that could harm my future career is unfavorable economic conditions
which will alter the market situations hence making it difficult to get clients ("Event Planning
Sample Marketing Plan - Situation Analysis - Mplans", 2020). The second threat competition
from other businesses.
2. What my competition is doing:
 Venturing into other related fields such as film and photography making them more
marketable.
3. Threats that my weakness exposes me to:
 Other people view me as a high tempered person and high temper in the marketing
industry may chase away customers and damage the image of my business (Gürel & Tat, 2017).
Therefore, working on the two weaknesses will greatly assist my future career.
Action plan
1. How to build on my strengths

4INTEGRATED BUSINESS CHALLENGE
 Having worked at Mc Donald’s assisted me to learn about organizing as well as good
time management. Therefore, working in my line of career will assist me to learn more about
team organization. Moreover, I will be watching at least a 30mins video daily on how different
organizations organize events and seminars. This will give me tips that will assist me in my
future career.
2. Exploiting my opportunities
 I would establish a small company or rather venture into event management and
marketing and ensure that I protect the image of the business to avoid a bad reputation.
 I would put measures that will assist me to protect the image of the business ("Using
SWOT Analysis to Develop a Marketing Strategy", 2020). This includes ensuring that
advertisements are clean and inoffensive, avoiding making promises that I know I cannot keep,
and providing quality customer care services.
3. Addressing my weaknesses
 If weaknesses are not well dealt with, they may affect the smooth running of a business.
The first weakness that I would address is lack of enough professional knowledge. To address
this, I will do both online and offline research to gather more knowledge about the course
(Phadermrod, Crowder & Wills, 2019). Moreover, since I do not have prior knowledge in my
area of study I will look for an internship in the marketing department so that I can learn more
about it. Nonetheless, other people view me as a nervous person when it comes to presenting
ideas to clients. Therefore, I will have to work on my confidence and improve my social skills so
that I can relate freely with clients I have never interacted with before.

5INTEGRATED BUSINESS CHALLENGE
4. How to minimize potential threats
 One of my threats is competition and to ensure that I stay competitive in the business, I
would venture into other related fields such as photography. On the other hand, I will establish
my social media account and be consistent in my advertisements to keep my clients engaged.

6INTEGRATED BUSINESS CHALLENGE
References
Brooks, G., Heffner, A., & Henderson, D. (2014). A SWOT analysis of competitive knowledge
from social media for a small start-up business. Review of Business Information Systems
(RBIS), 18(1), 23-34.
Event Planning Sample Marketing Plan - Situation Analysis - Mplans. (2020). Retrieved 2 April
2020,from
https://www.mplans.com/event_planning_marketing_plan/situation_analysis_fc.php
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Using SWOT Analysis to Develop a Marketing Strategy. (2020). Retrieved 2 April 2020, from
http://www.businessdictionary.com/article/632/using-swot-analysis-to-develop-a-
marketing-strategy/
Woźniak, J., & Fill, K. (2018). Logistic organization of mass events in the light of SWOT
analysis-case study. TEM Journal, 7(1), 105.