Career Viewpoint Report: Skills for Travel and Tourism Marketing

This report offers a comprehensive career viewpoint analysis of the travel and tourism industry, specifically examining the airline company EasyJet. It explores the general trends impacting the industry, including globalization, technological advancements, and the effects of the COVID-19 pandemic, along with the increasing importance of data science. The report identifies essential skills, knowledge, and experience required for a marketing role within the sector, such as strong communication, teamwork, problem-solving, leadership, and initiative. It also covers the importance of inbound marketing and digital tools. The author evaluates their own skills and experiences in relation to the industry and concludes that this career path is a good fit. The report references relevant academic sources to support its findings.