Career Research Report: Marketing Executive Role in Transportation

This career research report provides a comprehensive analysis of the transportation industry, focusing on current trends such as globalization and technological advancements, and their impact on the sector. It identifies key skills and knowledge required for success, including interpersonal a...Read More

CAREER
RESEARCH REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysis and Application:................................................................................................................1
General trends which will impact on transportation industry:.....................................................1
Skills and knowledge are required in transportation industry:....................................................2
Evaluation .......................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
The term career research allow to be fully informed for all the options and opportunities
are presenting to them in career research (Ciarocco, 2018). It is significantly important that
career research identify for career opportunities gives valuable visual image into various factors
that may influence whether it is valuable for long term or not. The aim of career research for
students they help to develop their positive attitude towards study or work and evaluate their
strength and build their own areas for development. They were helpful in career planning and
develop those skills for students that are requires din future pathway. Selected industry is
transportation is collection of mode in which goods are transferred from one place to another
between different people. The primary research of this industry is to organised many events
through many places for run their business operations and facilities provide to various customers
through this transportation industry. With context to transportation industry, five major modes of
travel are; air, water,motor, railway and pipeline. These services are near necessity for successful
operations from, business to governments. In this report, several topics are covered which are
named as career research report, general trends that will majorly impact transportation industry,
what skills and experiences are required, to evaluate and identify proper job vacancy in
transportation sector.
Analysis and Application:
General trends which will impact on transportation industry:
Globalisation: It increases need for efficient supply chains where all modes of transport
are dependable (Fraser, Greenfield and Pancini, 2017). It has impact on U.S ports because the
increase their demand of goods and services. More and more products are shipped from other
nations and other parts of worlds to develop, each and every country which must support each
nations and carry out globalisation. Vietnam has globalized in many nations which are named as
economy, education and especially transportation. There are more vehicles like public transport,
private vehicle this will display change in transportation and cause of change.
Influence of technology: Transportation industry has a majorly impact on technology
because it bring two vehicles and infrastructure on which they can operate that connection are
increasing (Gough, 2017). New companies are developing their application to deliver low-cost
facility in poor areas as well as limited areas of transportation. With communication between
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people, activities and improvement in transportation technology has been raised in goods and
services, understanding as well as longer movement of workers and tourists.
New business structures: In that case, most of organisations are investing in new
technologies, machinery and implementing their activities thoroughly. It has a major contributor
in economy and competitive business is an activity to connect that firms to supply chain partners
which are named as customers, suppliers and major influence in customer satisfaction.
New entrants to markets: Transportation industry have a great influence in new entrant
on ability to current firms to generate profit. When new competitors are entered into market for
offering some products and services that will impact on risk firm position. This industry has an
important barriers to entry their success for any quality provide to achieve a certain level of
economies of scale which is impossible to survive for firm environment. With new quality
service, tons of money have been spent on brand building as well as educating those customers
for new ways of mobility service works. In case of certain circumstances, there is also a
significant challenges government policies and rules. It is difficult to provide goods and services
for other nations because it include traffic information and quality services.
Skills and knowledge are required in transportation industry:
It is a technique to learn and ability to do something and does not have an something physical
that may refer to a person formulation a problem. Various skills that are required in
transportation industry are as mentioned below:
Interpersonal skills: There is always a highly professional team in this industry who
have transport their goods from one place to another their agenda and qualities that are especially
essential energy, ability, calm and adaptability are required.
Communication: it is ensure that communicate with people by consistently that they deal
with customers and suppliers whether it is understand what it is mean and significantly important
to what other says (Hill, 2020). One of biggest conflict is to create with communication so
communicate with people is necessary about goods and services whether it it placed or not.
Leadership: Transportation industry required leadership skills because it is important to
talking with people by consistently and they clear about objectives and goals, value their
contributions of staff member and colleagues and increasing their respect related to work.
Computer literacy: Transportation industry is a very minimum requirement for any
manager in today business and managers need to understand about how management information
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system and their technology is improved in effectively and efficiently manners according to
their work (Makela and Hoff, 2019). Several cases is there in this skills that are required to
advance aptitude is very helpful like computer modelling or project management.
Decision making: Transport manager must be able to take a decisions making and make
sound decision to make. There will always a circumstances when in supply chain are prepare as
possible with help to make a better decisions. It is the capability to take often important decisions
is very crucial for any management role and quick and effective decision making. Failing of
taking decisions is never acceptable.
Forward thinking: With transportation industry, as a manager must ensure that ability to
make an accurate information of various possible needs of firm as well as outcomes of action for
entire supply chain, these skills allow to act as faster and risk may arise, develop contingency
plans and process for problem not arise.
Management information systems: All enterprises uses this technology to store and
retrieve data and information. Management information systems are the centre that everything
they can do but it should not be put off. Employers should expect to be in writing programme but
instead of they apply in analytical skills to get best from system operations runs smoothly.
Evaluation
This job role is interested because it is influence in numerous aspects of enterprise and to
assist in development of employees and play a vital role in influencing strategic business
decisions (Scherrer and Preckel, 2019). The main role of marketing executive is to manage,
create, implement various policies and regulations which is required for employee in
organisation and also have a knowledge of an suitable functioning. It can monitoring attendance
and their leaves for major marketing management function. This job role is related to
transportation because marketing executive leads and direct HR team and deliver a services to
many firms. It can maintain and increase their firm human resources by designing, implementing
and evaluating employee relations and various policies and programs. It can ensure all staff
receive estimation in giving with firms policies and monitoring probationary periods. They can
maintain a marketing records with flow of recovery system and keep them records. It can provide
various information and reports about staff turnover, references and training house per person.
Marketing executive plays a vital role in developing and changing culture of
organisation. It can develop to maximise their profits through sales that match customer
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requirements for promoting their products or services. They can develop more marketing
campaigns need to promote their products or services.
Apart form all those things that I love about marketing executive position is growth and
changing from new legislation, technology and expectations from employee. It can represent a
combination of employment growth and there are ample of opportunities for high job satisfaction
To evaluate their transportation industry for preparation of highway plans at regional or
nation level to transfer of goods and services. Their rank methods related to highway sector are
competing for scare resources in respect to their priority. They can determine whether it is a
method under consideration worth in investment or not.
CONCLUSION
As per above information, it has been understood that career research is important
because they find out a best career. In future career opportunities provides a valuable insight not
other factors that may influence whether it is something in it or not that they could see during
over long term. The purpose of career research provides a valuable information about their career
and improves students knowledge related to career option, encouraging them to develop and
maintain their career path during critical years. Selected industry is transportation it is UK based
vehicles company and it includes various topics are covered in this report which are named as
analysis and application which may result in what will impact on transportation industry and
what skills and experiences are required in this, to evaluate about job vacancy in marketing
manager job post and determine how this job role are useful and interested, how it is related to
this industry or profession.
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REFERENCES
Books and Journals
Ciarocco, N. J., 2018. Traditional and new approaches to career preparation through coursework.
Teaching of Psychology. 45(1). pp.32-40.
Fraser, K., Greenfield, R. and Pancini, G., 2017. Conceptualising institutional support for early,
mid, and later career teachers. International journal for academic development. 22(2).
pp.157-169.
Gough, J., 2017. Educating career guidance practitioners in the twenty-first century. British
Journal of Guidance & Counselling. 45(2). pp.199-207.
Hill, K. Q., 2020. Research Creativity and Productivity in Political Science: A Research Agenda
for Understanding Alternative Career Paths and Attitudes Toward Professional Work in
the Profession. PS: Political Science & Politics. 53(1). pp.79-83.
Makela, J. P. and Hoff, K., 2019. Career Outcomes Data From Social Media: Examining Quality
in Current Practices. The Career Development Quarterly. 67(3). pp.220-235.
Scherrer, V. and Preckel, F., 2019. Development of motivational variables and self-esteem
during the school career: A meta-analysis of longitudinal studies. Review of
Educational Research. 89(2). pp.211-258.
Tatto, M. T., Rodriguez, M. C. and Reckase, M., 2020. Early career mathematics teachers:
Concepts, methods, and strategies for comparative international research. Teaching and
Teacher Education. 96. p.103118.
Weldon, P., 2018. Early career teacher attrition in Australia: Evidence, definition, classification
and measurement. Australian Journal of Education. 62(1). pp.61-78.
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APPENDIX:
Vacancy Announcement for Marketing
Auto-logic is one of the largest and most successful vehicle companies in UK have a vacant job
role in marketing.
Position: Marketing Executive
Qualifications:
 MBA in marketing and finance
 Bachelor degree from commerce stream
Job description:
 To develop their tactics related to company as well as driving traffic to front door.
 Provide and produce a valuable websites along with engaging which leads to grab their
attention of target audiences.
 Monitoring their marketing budget.
Salary:
Salary range between £20000 to £25000 monthly with perks.
If anyone is interested in this field please attached their resume or CV on
[e-mail] on or before April 2021.
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JOB ADVERTISEMENT:
Online
Job advertisement for marketing executive. 2021. [Online]. Available through:
<https://jobsinurdu.com/oman-jobs/oman-salesman-and-marketing-executives-jobs>
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