This report outlines a career action plan developed through personal analysis, focusing on skills, knowledge, and professional goals. It emphasizes the importance of a well-defined career path for achieving success in the marketing and management field. The report includes a skills review, highlighting the need for problem-solving abilities, creativity, and effective communication. It also covers the development of a Curriculum Vitae and LinkedIn profile to enhance job prospects. The action plan details specific steps to improve teamwork, communication, time management, IT skills, and social media engagement. Ultimately, the report aims to provide a roadmap for continuous professional enrichment and career growth, aligning personal strengths with industry trends and consumer behavior.