Career Viewpoint Report: Marketing Executive Skills and Trends

This report, prepared for the MG410 Career Viewpoint module, delves into the role of a marketing executive. It begins by outlining general marketing trends, including the impact of technology, content marketing, and mobile communications. The report then identifies the essential skills, knowledge, and experience required for a successful marketing career, such as content creation, technical proficiency, business marketing, storytelling, and analytics. Furthermore, it evaluates the author's personal suitability for this role, detailing the benefits and risks associated with a marketing career. The report concludes by summarizing the key findings and emphasizing the importance of marketing in introducing products to customers and interrelating with clients. References include books and journals on marketing communication and strategy.