MG410 Career Viewpoint: Marketing Student Career Action Plan

This report presents a career viewpoint of a marketing student, encompassing a personal analysis of skills and knowledge, a detailed career action plan outlining short-term and long-term goals, and a curriculum vitae alongside a LinkedIn profile. The student's analysis highlights their understanding of market dynamics, consumer behavior, and their internship experience. The career action plan outlines a phased approach to career progression, from entry-level positions to board membership. The CV showcases the student's qualifications and experience, while the LinkedIn profile provides a professional online presence. The conclusion emphasizes the student's readiness to enter the job market and the value they bring to potential employers. The report aims to demonstrate the student's ambition, intelligence, and preparedness for a successful career in marketing, with references to relevant academic literature.

Running Head: Career Viewpoint
MARKETING
Name of the Student
Name of the University
Author Note

1TITLE: Career Viewpoint
Executive Summary

2TITLE: Career Viewpoint
Table of Contents
Introduction................................................................................................................................3
Personal Analysis...................................................................................................................3
Career Action Plan.................................................................................................................4
Curriculum Vitae....................................................................................................................6
LinkedIn Profile.....................................................................................................................8
Conclusion............................................................................................................................10

3TITLE: Career Viewpoint
Introduction
In this paper we shall try to establish the career viewpoint of a current marketing
student and is about to step in the world of employment. In other words the student is
officially stepping into the world of employment and ready to face the practical challenges of
the market. The student is in the final year of post-graduation and currently applying for jobs
before she shall finish her education career. This shall help her to reduce the time gap
between completion of education and joining in a company. The paper will firstly provide a
personal analysis which shall provide the current skill and knowledge. Secondly, the paper
shall provide a career action plan which shall emphasise on the personal development that
shall help to take the career of the individual forward. Then the Curriculum Vitae and the
LinkedIn Profile of the student will be provided and the paper shall end with the conclusion
of the whole assessment.
Personal Analysis
I am currently in the final year of my Post Graduation, specifically in the final
semester. My educational qualification includes graduation in Economics with a combination
of Mathematics and Statistics as other supporting subjects. My specialization is in Marketing
and have worked as an intern in Angst Retail as a Store Keeper for a period of three months.
As I have studies economics as a major in my undergraduate, I have a keen understanding of
the market and the behaviour of the people. With every element of the market being
controlled by the demand and supply of goods and services in the market balanced with the
per capita income of the citizens within a domicile the market shapes itself with time from
various ups and downs. On the other hand human nature is also a very fascinating thing. The
consumer behaviour is complex but can be calculated and estimated which can help the
organization to allocate production with time. From my post-graduation, I have understood

4TITLE: Career Viewpoint
that the market can also be seen from a different point of view where the market can be seen
as a game of customers changing needs and perception of products and services which can be
modified with the help of persuasive tools such as advertisements and promotions. Price also
plays an important role in shaping the industry and attracting massive footfalls resulting in
success or failure of a company. From my store keeping experience I have understood that
the wants of the people can easily be changed with the help of perfect information about the
concerned product or service. Lastly, the only weakness I personally feel is the lack of market
experience which I tend to make up with the help of understanding of the market.
Career Action Plan
Career Action plan cannot be conveyed simply in one line. The time has to be
specifically divided and achieve the goals step by step. Therefore the action plan is as
follows:
Time Span Objectives
First and Second Year I want to get employed from the bottom of
the ladder in the company i.e. the rank of a
sales officer. Here I want to understand the
market at the base level and religiously
follow the instructions of the seniors and
align personal goals with the goals of the
company.
Third and Fourth Year After spending ample time at the base level.
I have the capability to get promoted to the
manager levels where I would employ my
experience and knowledge to handle my
own team in the market and employ them to

5TITLE: Career Viewpoint
fulfil targets for the company. Here, the
balance between the fulfilling company
targets and employee satisfaction has to
balance effectively to achieve optimum
output.
Fifth and Sixth Year Next after effectively managing the
employees I am confident I will be in a
position to allocate and estimate production
of the company.
Seventh Year onwards I have the confidence to become a member
of the board and take crucial decision such
as idea of launching new products and get
rid of the old ones.

6TITLE: Career Viewpoint
Curriculum Vitae
Monica Dragalaie
Address:
Phone:
Date of Birth:
Email: [e-mail]
OBJECTIVE To successfully fulfill the role of Marketing Manager in an
esteemed organization and successfully accomplish the goals
and targets set by the company, generating continuous profit
for the company and contributing positively towards common
interest and goals.
WORK
EXPERIENCE
01/2019 - 04/019
 Company: Angst Retail
 Designation: Store Keeper
EDUCATION 2014 – 2017
Bachelor Degree in Economics
2017 - 2019
Masters in Business Administration, Marketing
ADDITIONAL
SKILLS
Microsoft Office package: Microsoft Word, Excel, Access
HOBBIES Fishing

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Reading Books
Bird Watching

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LinkedIn Profile

9TITLE: Career Viewpoint

10TITLE: Career Viewpoint
Conclusion
From the above career projection it can be understood that the final year student is a
confident about herself and ready to enter the market. On the other hand, for the employer it
is a dream to have enthusiastic employee who is ready to take on the challenges of the
market. With the perspective of the customers and the practical scenario of the market the
employee shall prove herself as a valuable asset for the company. The long term goals of the
individual also helps the employer to understand the intelligence level and the ambition
embedded within this young candidate.

11TITLE: Career Viewpoint
References
Lipovsky, C., 2015. Constructing professional identity through curricula vitae. Language and
identity across modes of communication, pp.263-290.
Patton, W. and McMahon, M., 2014. Career development and systems theory: Connecting
theory and practice (Vol. 2). Springer.