Comprehensive Business Plan: Carey Bakery in Central London, UK

This report presents a detailed business plan for Carey Bakery, a proposed partnership venture in London. It begins with an introduction to business concepts and types, then outlines the business summary, including the bakery's location, target market (young people and children), and the rationale for its establishment. The report details the core products and services offered, such as cakes, pastries, breads, fast foods, and cold drinks. It also specifies current and future aims, including customer acquisition targets, sales growth, and expansion plans. The report includes the amount of seed capital required, broken down into various expenses like startup costs, kitchen appliances, raw materials, and worker salaries. The report concludes by emphasizing the potential for revenue generation due to the high demand in the area. References to relevant books and journals are also provided.

PRESENTATION

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Business summary.......................................................................................................................3
Core products and services..........................................................................................................3
Current and future aims...............................................................................................................4
Amount of seed capital required.................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business may be defined as a process of undertaking any industrial, professional or
commercial activity with a sole motive to generate revenue and earn profit. It may refers to the
efforts put on by an individual to produce and sell the goods or services for sole purpose of profit
(Jukova and et. al., 2019). There are many types of business prevailing in the market which are
categorised according to their size or form. According to the size of business, there are micro,
where less than 10 employees are appointed, small where more than 10 and less than 50
employees are hired, medium where more than 50 and less than 250 employees are employed and
last is large enterprises where more than 250 employee are hired. The different types of business
according to form can be categorised into 4, where first is sole proprietorship which involves 1
owner who is responsible for the day to day operations of the business and has the sole authority
to make decisions and all profits and earnings belong to him. Next is partnership, where 2 or
more persons agree to open a firm who are called the partners and share the ownership and
responsibility of the business. An agreement is required to open a partnership firm. Another form
of business is the company which involves minimum 2 members in case of private company and
7 in case of public company. The company is distinct from its owners and has its own common
seal. It is an artificial personality. The incorporation and dissolution process of the company is
complex and expensive. Another is the corporation which also has a perpetual succession and
has its own common seal. The incorporation of the corporation is a lengthy process which
involves huge cost and formalities.
This report shall cover a business plan which will include business summary, product or service
offered, future aims and the amount of capital required. The form of business chosen for this
business plan is partnership because it involves cost effective establishment with less formalities.
Only registration and an agreement is required to open a partnership firm. As a fresher and new
entrepreneur, this form of business suits best for the people who are interested in starting a
business.
TASK 1
Business summary
This business plan is for establishing a business in a hospitality industry. The business
proposal is for starting up a Bakery shop in London for attracting more customers to avail the

services. The business shall be established by 3 people in the form of partnership, who shall be
called partners in near future. The proposed Bakery name is “CAREY BAKERY”, which will be
situated in Street no. 3, Central London , UK. The shop chosen is of 800 sq feet which shall be
rented on annual basis. The Bakery shall not have a sitting space and only takeaway services will
be offered to customers. The target market is young people and children of any age. The bakery
is proposed to be open due to its prevailing demand on the Street no. 3 as there is no bakery
available in the nearby locations. So this business is best to target the customers and earn profit.
Core products and services
The range of products initially offered to customers shall include-
 Cakes for any occasion.
 Pastries
 Cookies
 Breads which includes White and Brown
 Cup Cakes
 Chocolate Donuts
 Fast Foods which shall include pizza, hamburger, foot long, hot dog, vegan sausage roll,
snaking patties
 Cold Drinks (DeNoble and Zoller, 2017).
Current and future aims
The main aims of the proposed business shall be as follows-
 To reach a level of daily 50 customers in 1 month.
 To increase the sales every quarterly by 10%.
 To earn profit up to 40% in the first year.
 To open a new branch of Bakery in next 18 months.
Amount of seed capital required
For establishing a Bakery in the London, the business shall require a capital of £40000
which shall be divided into following expenses-
Expenses Amount
Start up expense which shall include the
following-
£10000 which includes-

legal
quarterly rent
furniture and other expense
£2500
£2500
£5000
Kitchen appliances £20000
Raw material £5000
Workers £3000
Cash in hand £2000
Total £40000

CONCLUSION
It is concluded from the above report that a business is a set of commercial activity which
an individual undertakes to earn profit (Hopp and Greene, 2018). This report is a business plan
for establishing a Bakery in London with a capital of £40000. The proposed business shall be in
the form of partnerships opened by 3 people who share have equal ownership on it. At last it is
concluded that this business is opted due to heavy demand prevailing in the nearby locations so
that revenue can be easily generated.

REFERENCES
Books and Journals
DeNoble, A.F. and Zoller, T.D., 2017. Is the business plan really dead and should it be?: a case
for the lean start-up approach. In The Great Debates in Entrepreneurship. Emerald
Publishing Limited.
Hopp, C. and Greene, F.J., 2018. In pursuit of time: Business plan sequencing, duration and
intraentrainment effects on new venture viability. Journal of Management
Studies. 55(2). pp.320-351.
Jukova and et. al., 2019. Planning a new business: typical mistakes of a business plan in the
service sector. Journal of Environmental Management & Tourism. 10(3 (34)). pp.441-
447.