Carlsberg: Strategies in International Markets - A Business Report

This report provides an analysis of the strategies implemented by Carlsberg, a multinational brewing company, to operate profitably in the international market. It begins with an introduction to Carlsberg, highlighting its global presence and history. The report then delves into Carlsberg's business strategy, emphasizing its focus on quality and its new strategic priorities, including strengthening its industry position and driving growth. The corporate strategy, named SAIL’22, is examined, detailing its seven key priorities, such as developing core brands, improving store execution, and building new revenue streams. The report also covers Carlsberg's acquisitions, including its entry into Russia and India, and its organizational structure, highlighting its multi-market strategy and product offerings. The conclusion notes the company's effectiveness in various markets and the challenges faced in emergent markets like China and Russia. The report references key sources to support its analysis.