University of Adelaide: Carlsberg Business Canvas Value Proposition
VerifiedAdded on 2023/01/23
|4
|1191
|54
Report
AI Summary
This report analyzes Carlsberg's value proposition, focusing on its application of the business model canvas. It explores how Carlsberg, as the fourth-largest global brewer, targets its customer segments through its diverse product portfolio of over 500 brands. The report delves into Carlsberg's value proposition, emphasizing its offerings for diverse customer segments, including middle-aged consumers and the innovative Eve brand targeting female consumers. It examines how Carlsberg addresses customer problems and needs through product innovation, such as draught beer in steel kegs and a variety of beverages, including non-alcoholic options. The report highlights the company's focus on product performance, customization, design, pricing, risk reduction (sustainability), and accessibility. Furthermore, it examines the company's strategy to change the perception of beer and tap into the female market by introducing a non-wine, fruity, juice drink for women. The report also references the brand's scientific contributions to the brewing industry and emphasizes the importance of serving drinks in wine glasses to promote the brand's image and status.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 4