Carnival Corporation: HR Life Cycle, Performance, and Legal Aspects

This report provides a comprehensive analysis of the hospitality business, focusing on Carnival Corporation & PLC, a major cruise operator. It examines the application of the HR life cycle, including talent acquisition, training, and performance management, to enhance employee retention and productivity. The report explores methods for measuring financial performance, such as ratio analysis, competitor analysis, and KPI implementation, with a focus on online ratings, revenue per available room (REVPAR), and customer satisfaction. It also addresses performance planning, addressing issues like employee demotivation and negative workplace behavior, and proposes strategies for improvement. Furthermore, the report delves into legal and ethical considerations, including health and safety acts, equality acts, and consumer protection, along with the importance of training on hospitality laws, such as fire and food safety regulations, to ensure the well-being of patrons and compliance with industry standards. This detailed analysis provides valuable insights into the complexities of managing human resources and maintaining operational excellence within the hospitality sector.

The Hospitality Business
Toolkit

INTRODUCTION
Hospitality Management is a specialised field of managing the goods and services
provided by different types service industries such as Lodging, event, transportation, cruise and
restaurants which includes food and beverages. This report will be aimed at employing different
stages of HR life cycle. This is based on Carnival corporation & PLC which is British American
Cruise operator. It is one of largest leisure tour operator which consists of 100 ships along with
the food, bar, entertainment, etc. The study will provide KPI for improving the performance of
the organization. It will also help in developing the performance management plan which
contributes towards staff retention and sustainable development.
Moreover, this report will help in identifying the negative behaviour of the employees at
workplace and so various recommendations are also provided to improve such situation within
the company. It will justify the ethical and legal considerations within the Carnival Corporation.
This study will also helps in analysing communication, coordination and beverage department of
the cruise liner.
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ACTIVITY- 1
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ACTIVITY 2
How to measure financial performance
Financial performance helps the business in examining the business goals effectively for
improving the business. This term is mainly used to determine the overall financial wealth over
particular time period. It is an important part of running or growing the business. Organization
success may be depends on the sound financial and management system (Ali, 2018). So there are
various methods which help in measuring the financial performance of the business which are as
follows:
Ratio Analysis
After the direct cost of sales within the Carnival corporation, the profitability ratio is
analysed which helps in determining the accurate financial stability. It includes various different
types of financial ratios such as gross profit margin, operating expenses margin, Return on the
capital employed etc. it allows the manager of the Carnival Cruise Line company to access the
abilities of the organization to meet the short-term long-term financial obligations. So clear sales
and profitability statements helps the company in determining the actual performance. So
Manager needs to increase the cost of the goods which helps the company in generating high
profits.
Competitor analysis
Carnival Cruise line company need to identify the quality of services and cost of products
in order to innovate new goods and services which will satisfy the needs of the customers
(Christiansen And et.al., 2017). Competitor analysis helps in identifying the strengths and
weakness of the competitor industries in order to attract large number of customers and gain
competitive advantage.
Customer focused performance measurement
Financial performance can also be increased by this method as effective and efficient
services to the customers may leads to the customer satisfaction and thus it increases profits of
company.
KPI
KPI is a term which is basically used by the industry to access and measure the current
performance of the Hospitality industry. Carnival PLC mainly utilizes the indexes to measure
three key areas:
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Online Rating: It helps in increasing the online support of Carnival Cruise Line. Although,
increased use of technology have engaged large number of people in taking the reviews from the
social networking sites and other online websites in order to identify the services of the
company. So organization should increase the Online rating which will ensure the company to
attract large number of people towards the goods and services provided By Carnival Corporation
PLC.
REVPA: This Key performance indicator will allow the company in generating more revenue
per available room. Company should adopt this key indicator by increasing the cost of the room
services as it helps in generating more revenue for the organization (D'Annunzio-Green, 2018).
This can be calculated as ADR (Average daily room rate)*Occupancy Rate.
Customer satisfaction: This key performance indicator allows the company to increase the sales
of the firm. Company should adopt this KPI by increasing the quality standards for the goods and
services.
ACTIVITY 3
HR life cycle for Talent management
Talent Management process is the procedure to manage the ability, competency and
power of the employees within Carnival corporation PLC. HR life cycle for talent management
is a continuous process that deals with the human resources of the organization. It consists of
various stages that include recruitment, assessment, hiring, training/development, performance
management etc. The stages allows the manager to strengthen the human resource of the
company and thus it helps in promoting the motivated environment for employees. Different
phases of HR life cycle are described below:
Talent Acquisition talent
This allows the manager of firm in connecting the candidate with the interactive
recruitment strategies. It helps in bring the new and fresh talent to the organization (Ho and Law,
2017). This stage is very important as it helps in employing new workers in order to meet the
operational objectives of the firm. It helps in accessing the talent pipeline of skilled candidates
and recruitment of the person-organization which fits the position within carnival PLC.
Training and development
This phase ensures that the employees acquire the knowledge and skills which are need to
perform the job. It helps in increasing the individual performance of the employees. It is
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important because it keeps the employees updated about the latest technology and efficient
process to deliver the output.
Performance management
This phase helps in engaging the employees towards improved productivity. Providing
the feedbacks and recognition for the employee makes them feel motivated and thus manager of
the Carnival PLC encourage the employees for effective and efficient output. It is very important
because it provokes the individual within the company to deliver the effective performance.
In addition to this, effective management of the human resource within the company
empowers the workforce of the firm (Iyer and Jarvis, 2019). HR management has always been
focused in the talent management in the form of recruitment, retained talent and increased
performance. This ensures the managers to create effective strategies for the company.
It is strongly recommended to the Carnival Corporation PLC to focus on talent
management needs of the firm by motivating the employees and identifying the specific skills
which need to be developed among employees.
ACTIVITY 4
Performance planning
Performance planning is the process of maximizing the productive performance of the
employees. It can be referred as a formal process within the organization which ensures the
proper planning, discussion and stated goals for the individual employee within the organization.
Performance planning process includes five stages such as performance planning, performance
monitoring, rewards and feedbacks Performance rating, development plans etc. Carnival Cruise
line corporation PLC is currently facing various issues in managing the retention of the
employees. So managers need to develop the strong strategies to ensure the positive environment
at workplace (Jhamb and Singh, 2019). The staff of the carnival Corporation cruise line is
recently demotivated and dissatisfied by their job. Demotivated workforce lead to decline in
productivity which restricts the company to attain their goals.
Furthermore, dissatisfied employees effects the main operations of the Carnival PLC and
thus it directly impacts on the overall profitability of the firm. In the peak time when workload is
more, the responsibilities and job of the employees is very tiring. Increased number of customers
demands efficient services which is unable to manage with limited employees. So in this
situation every waiter and waitresses have provided extra tasks and responsibilities. So this has
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changed the behaviour of the employees towards the effective and efficient output and they are
refusing to undertake such extra work. Negative environment at workplace is one of the most
important concern as it deals with employee retention. In this situation, manager of the Carnival
cruise line need to motivate the employee for their support and Waiters and waitresses Staff
members of the company. To overcome these challenges within the Carnival corporation PLC,
manager is aimed at achieving high turnover of the staff. So HR Life cycle consists of various
phases which contribute towards the improved and positive environment at workplace. Such HR
life cycle phase includes the motivation, skill development etc. Various different types of human
resource techniques are applied staff retention and motivating workforce (Nair and Choudhary,
2016). So in order to meet the strategic objectives and increased performance, performance
management plan is considered which is described below:
Negative behaviour of employees: This can be resolved by motivating the staff by providing
extra monitory benefits. This engages the workers in delivering the effective productivity and
they feel satisfied. So, it promotes the positive culture at workplace and hence this promotes
enthusiasm among the staff of the Carnival PLC.
Staff retention: For retaining the skilled employees within the firm, managers need to develop a
award ceremony for rewards and recognitions. This improves the morale of the employee and
hence they encouraged to perform better.
ACTIVITY 5
Training on law for hospitality industry
Hospitality laws are created to ensure the safety measures within the industries. Carnival
Cruise line consists of different types of operations such as restaurant, hotel, public
accommodations, etc. So there are various government laws and procedures are established to
ensure that this organization is meeting the safety measures for the well-being of the patron. It is
very important to consider such laws while delivering the variety of services to customers to
ensure the safe customer services and which meets the nutrition level in preparing the food for
the customers. As the people are expecting to eat good food while they visits the restaurant. So in
order to carry out the effective operations which meets the safety standards created by the
government, managers require to promote the knowledge and skills among the workforce of the
firm (Phillips and et.al., 2017). So it is very important to train the staff members and develop
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proper knowledge among them about the hospitality laws which are implemented in the Carnival
cruise Line. Such laws are as follows:
Fire safety act: This law includes fire safety act which contain standards and guidelines of hotel
that meet minimum fire safety at workplace. So the manager of the Carnival Line cruise need to
develop the skills and train employees about fire safety standards within the industry.
Food safety law: This law plays the major role in hotel as it ensures the proper knowledge about
the clean storage of the food at which temperature. As there are many cases related to
contamination of food which spoils the health of the customers. So employees need to be aware
about such laws and securities in order to carry out the legal procedures within Carnival cruise
lines.
ACTIVITY 6
Legal and Ethical considerations
Health and safety act
Health and safety acts provides the protection to the employee by giving the different benefits
such as providing the insurance, medical, educational benefits, etc. this acts is securing the
employee health, provide safety in the work place. Protecting the employees' for other risk of
health such as using the heavy equipments in the work place, uses the dangerous chemical
substances etc. So, Carnival plc UK use this act in their business to protect their employees, also
company follows all rule and regulation of this act to providing helps to employee, also when
company follow this act so employee also encourage and they perform well to increase revenue.
Equality act
Equality acts protect the person for discrimination, harassment or other misbehaves. Carnival
plc UK used this act in their business by protecting their employees. Company always support
their people they pay equal payment to their employees, also provide the protection when
employees are feels demotivated, that means Carnival plc UK follow this act to protect the
employees by discrimination or unfair treatment to the other people in the organization on the
basis of personal characteristics of the employees, such as age, caste, colour etc, when company
follow this law so employees were satisfied and they happy for work in the Carnival plc UK.
Consumer protection act
Carnival plc UK follows the consumer protection act in their business. They provide the best
quality product to their customer. Company make sure that they use the healthy ingredients in
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