An Analysis of Food Systems and Wine Consumer Behavior

This assignment analyzes the relationship between taste and different food systems according to Carolan, highlighting the significance of the "Ark of Taste" in preserving rare foods and its relevance to the author's background. It further explores the factors that shape wine consumers, as defined by Charters, and applies this analysis to the author's personal and social context, particularly in relation to wine drinking habits and the influence of cultural and demographic aspects. The document uses references to support its analysis of food systems, wine consumption, and consumer behavior. It examines the impact of personal and social contexts on wine consumption patterns and the influence of factors like taste, consumer attitudes, and cultural norms, providing an in-depth understanding of how these elements shape the wine consumer.

CAROLAN AND
CHARTERS

Table of Contents
1. Describe in brief the relation between taste and different food systems according to
Carolan...................................................................................................................................1
2. What is "Ark of taste" and is it relevant to your experience and background?..................1
3. What shapes the wine consumer according to Charters?...................................................2
4. Use Charters's analysis to describe your personal and social context in relation to wine
drinking?.................................................................................................................................2
REFERENCES................................................................................................................................3

1. Describe in brief the relation between taste and different food systems according to Carolan.
As per Carolan, the tastes and various types of food systems have a unique and essential
relation (Carolan and et. al., 2019). This is because every food system contains cuisines and food
items of similar tastes and thus when people think of a particular food system, they are reminded
of a particular taste and not all of them.
2. What is "Ark of taste" and is it relevant to your experience and background?
Ark of Taste is an international catalogue that is made to preserve or save the rare foods,
initiated by global Slow Food movement. It is developed with the aim of preservation of at-risk
foods which are manufactured in sustainable manner and are found to be unique in taste. They
are inclusive in a different eco-region. As against usual animal as well as plant conservation, this
is a measure which is aimed at maintenance of edibles in its purview by massively motivating
their cultivation for the purpose of consuming them. With this, Slow Food movement strives to
ensure promotion of growth as well as consumption of sustainable food, thereby preserving the
biodiversity prevailing within the confines of human food chain (Corfield, 2018). This was
launched during 1966 and since then, it chooses, catalogues as well as encourages endangered
food and practices with a view to keep such food items alive. Further, during the year 1999, Slow
Food developed presida which is an arm of AOT developed with a view to provide assistance
and guide to producers of items as well as artisans in purchasing equipments and developing
essential infrastructures while marketing their offerings.
To ensure qualification within Ark of Taste, food items must be:-
 Exceptional in case of tastes
 At risk, biologically or as culinary tradition
 Sustainably created
 Culturally or traditionally related to a particular area, locality, ethnicity, or traditional
production practice, and
 Manufactured in limited quantum
Hereby, product category includes (but may be more also) spices, legumes, cereals,
honey, fruits, beverages, fish, nuts, livestock, shellfish, cheese, wild game, vinegar, vegetables,
syrups etc. At present, there are over 800 items pertaining to more than 50 nations upon the list
of Ark of Taste.
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Ark of Taste is relevant to my experience or background as although I am not a person
who consumes food pertaining to the category of ‘endangered’ yet I belong to a community
which eats such food and thus it is of relevance for me. My family eats such type of food items
and thus it becomes essential and relevant for me to make them realise that preserving such kind
of food is essential and important to save such taste for future generations also.
3. What shapes the wine consumer according to Charters?
There are a large number of factors which shape the consumers of wine as per Charters.
These factors consist of consumer attitudes, culture, demographics, and consumption habits.
Further, it has been ascertained that the consumer attitude is composite of aspects such as aroma,
certifications, tastes etc. The socio cultural and demographic aspects such as race, ethnicity, age,
gender etc. shapes the wine consumer as per the ideology of Charters (O’Flanagan, 2018).
4. Use Charters's analysis to describe your personal and social context in relation to wine
drinking?
Wine tourism is on a rise within many of the countries across the global territory. In this
regard, it has been analysed as per Charters's analysis that segmentation, culture and nationality
are three major aspects which are duly taken into account while businesses such as wineries
promote wine drinking. Hereby, personal context refers to the ideologies, perceptions and views
held by consumers in relation to consumption of wine. Further, social context consists of culture
and nationality of individuals, this is important as there are many nations which have restrained
its population from consuming wines (Weaver, Powell and Leson, 2019). I belong to Bulgaria
whereby the demand for wine is constantly diminishing owing to the changes taking place in
tastes and preferences of people as well as daily habits of population of the respective nation.
The constantly decreasing demand for wine together with the shortage in number of wineries
within my locality restrain me from consuming wine on a large scale. Thus, it can be said that
personal and social context largely affect the pattern of wine drinking.
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REFERENCES
Books and Journals
Carolan, J. and et. al., 2019. A Charter of Workers' Rights for Scotland.
Corfield, W.H., 2018. Reminiscences of Queensland 1862-1899. BoD–Books on Demand.
O’Flanagan, M., 2018. Photography and the Law: Rights and Restrictions. Routledge.
Weaver, C., Powell, J. and Leson, H., 2019. Development assistance and humanitarian
action. The State of Open Data, p.77.
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