CH Brand: Marketing Strategies for Pregnant Women's New Collection

This report analyzes the marketing strategies of the CH brand, focusing on their new collection designed for pregnant women. The report details the proposed product line, emphasizing comfort and satisfaction, including clothing made from natural fibers and comfortable shoes. It explores the brand's current marketing communication strategy, which primarily utilizes social media platforms to introduce the collection and engage with potential customers. The report also examines the premium pricing strategy employed by the brand, highlighting how it aims to create a perception of high quality and exclusivity. Furthermore, it discusses the consumer experience, emphasizing how the new collection aims to enhance the brand's reputation and build customer loyalty. The report also covers the mission, vision, and current offerings of Caroline Herrera, including its history and commitment to designing clothes that meet the needs of women. Finally, the report includes references to relevant academic sources supporting the marketing and branding strategies discussed.

About Caroline-
Carolina was born in aristocratic high society family,
her ancestors belongs to 16th century. She got married
with Marquesan consort de torre casa reinaldo Herrera.
Her friend inspire them and give their suggestion about
creating their own clothing collections.
POSTER
Mission, vision and current offering of Caroline Herrera
brand
Carolina Herrera is Venezuelan fashion designer known for
Exceptional personal style, they design various dresses for
the most popular persons like Laura bush and Jacqueline
Onassis. CH designed clothes for women according to
current trend that make brand popular in fashion world.
Brand vision is to expand their business at global level in
which they want to raise its position in business world
higher than others. They designed clothes for women and
satisfied as per their expectations towards the organization.
Carolina Herrera brand offer its best quality clothes to
customers, they want to retain them for longer time that will
increase their profitability and productivity more than
others. Brand currently offers eye wear, men's fragrances,
and sportswear etc. products to consumers which make
them happy and satisfied. Brands designed their new
collection of clothes for pregnant women according to their
preferences and comfort.
Proposed product line-
CH brand introduce their new collection for pregnant women
accordant to their comfort zone and satisfaction levels. They
also designed shoes for that women's which is very comfortable
for them. Clothes for women are specially design regarding to
their preferences and brand choose natural fibres which does
not make them uncomfortable. Most of the women's like to
wear loose clothes and scoop neck T-shirt. Brand considers on
their packaging stages in which they have to concentrate the
most. Products packaging should be accomplished by using
good quality packaging materials. Brands are using eco-
friendly material that helps during the process of trading.
Caroline Herrera offer products to pregnant women's which
have unique selling point like they provide clothes within
affordable prices that retain customers with them for longer
time. It is important that brand need to build their relationship
with its customer that is important for business growth and
success and presence of brand in marketplace.
Pricing strategy-
Brand follow premium pricing strategy in which they keep
price of service and product highly in order to encourage
favourable perceptions among customers based solely on
price. CH considers this strategy for their new collection of
clothes or shoes for pregnant women. This practice is intended
to exploit inclination for consumers to assume that expensive
product enjoy an exceptional reputation or represent
exceptional distinction and quality.
Current marketing communication strategy-
Carolina Herrera brand using social media platform
which is one the best communication marketing
strategy. They are using this strategy for introducing
their new collection for pregnant women in market
place. Within these methods they will easily
communicate with people or customers how want to
buy products regarding pregnancy reasons. They attract
consumers towards their services and goods that will fit
as per its expectations. Usually, it builds top of mind
awareness amongst brand ideal consumers about their
offers or products. Throughout social media source
women's get aware regarding their collections and
ensure about its quality.
Consumer experience
Caroline Herrera offer new collection for pregnant women that
build up its position or reputation in marketplace better than
others. If brand include these products in their collections they
will enhance customers with them for longer time that increase
its profitability and productivity more than others. This process
attracts people towards them and also help to gain new as well
that directly maximize its growth and success.
REFERENCES
Calvo Porral, C. and Lang, M.F., 2015. Private labels: The
role of manufacturer identification, brand loyalty and
image on purchase intention. British Food
Journal. 117(2). pp.506-522.
Zhang, Z. and et.al., 2016. Duopoly pricing strategy for
information products with premium service: Free
product or bundling?. Journal of Management
Information Systems. 33(1). pp.260-295.