This report provides an in-depth analysis of Carrefour's internationalization strategy, particularly its expansion into the Asian market. It begins with an executive summary highlighting Carrefour's global presence and early international ventures, including its entry into Taiwan in 1989. The introduction establishes Carrefour's position as a leading global retailer and its adaptation to local cultures. The report then details Carrefour's internationalization strategy, emphasizing its flexibility and adaptation to local markets, particularly in Asia. It explores service, marketing, sourcing, distribution, and human resource management strategies. The report also addresses the challenges Carrefour faced, including competition and market differences. It examines the company's approach to geographic diversification, its global and local marketing strategies, and its localized supply chain. The report concludes by highlighting Carrefour's best practices in the Chinese market, including decentralized management and localized product offerings, providing a comprehensive overview of the company's successes and struggles in the Asian retail landscape.