Carrefour's Marketing in a Globalised World: A Comprehensive Analysis

This report investigates the impact of globalisation on the marketing activities of Carrefour, a major player in the retail sector. The study begins with an introduction to globalisation and its effect on business expansion, setting the stage for a case study on Carrefour. The literature review explores the concept of globalisation and its effects, highlighting challenges such as taxation and customer preferences, while also considering the positive aspects, like brand awareness. The research methodology section outlines the deductive approach, simple random sampling, and qualitative data analysis used to collect and interpret data through questionnaires. The data analysis focuses on customer purchasing habits, Carrefour's marketing promotions, social media marketing, and the impact of marketing on productivity. The findings indicate that while customers are quick to purchase new products, marketing promotions and social media are crucial for success. The report concludes with recommendations for Carrefour, such as maintaining product quality, focusing on customer needs, and leveraging digital marketing strategies. A personal reflective statement summarizes the learning experiences and insights gained during the research process, emphasizing the importance of globalisation in marketing and future research.

Research project

Table of Contents
INTRODUCTION ..........................................................................................................................1
CHAPTER – 2 Literature Review ..................................................................................................1
Chapter – Research Methodology....................................................................................................2
Chapter 4 Data Collection and Analysis.........................................................................................4
Chapter 5 Conclusion and Recommendations.................................................................................7
Chapter 6: Personal Reflective statement .......................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Globalisation is the term or the process to determine the best objective and best
developing process in order to meet out the best outcomes and results. It is the role playing target
that affect the long term goals in order to meet out the product outcome goals. Globalisation is
the source to expand the business into international market. With the help of globalisation term it
generate huge capital for the country or for the company as well. Present study will be based on
globalisation which consists business success and have opportunity to expand the business at
national level. For that, study will be taking Carrefour into action.
Background of the study
Globalisation is the term which operates global market and international trade. It will be
more benefited and challenging for the company to take the new developing areas in order to
meet out the result outcomes (Lovelock and Patterson, 2015). Carrefour is the successful
enterprise which discovers the new developing goals. Present study will be based on the concept
of globalisation and their impact on Carrefour.
Aims : “To identify the impact of globalisation on marketing activities of retail sector business”
– A case study based on Carrefour
Objectives :
 To understand the concept of globalisation and marketing activities.
 To assess factors that create impact on Carrefour when they are operated at global level.
 To consider relationship between globalisation and marketing activities of the chosen
business.
 To recommend ways through marketing activities can be increases in different areas of
the world.
CHAPTER – 2 Literature Review
According to Christopher, (2016) Concept of globalisation become the most significant
factor for local companies. It has opportunity to make its business more broad and wide. It has
been changing the environment, society standards and number of variety of goods and services.
Contrary, globalisation is also creating hurdles and business problems related to taxation, foreign
exchange rates or customer preferences etc. This might be given negative impact on the
development of company growth.
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As per the Crane and Matten, (2016) as there are some factors that create negative impact
on Carrefour when they operate at global level. Due to some availability issues company can be
facing issues in development at global level. It might be affect the development of company
global awareness. On the other hand, social factor that affect business through different manner
in order to meet out the best outcome result. Overall, sometimes customer not get easily
convinced with the in order to meet out the result and effective product outcomes and growth.
Apart from that, foreign exchange can be impact on the business who they operate at global
level.
As per the De Mooij, (2018) review relationship between globalisation and marketing
activities must be considered as a most important goals within the organisations. Objective of
marketing at global level is to analyse the actual needs of international clients what they actually
want from the companies such as some different and unique product quality Sassen, (2016). It is
the positive relationship between marketing and globalisation in order to analyse the competitive
performance level as well. Marketing help to promote brand awareness more easily. On the other
hand another author said that, low promotional efforts can change the minds of customers.
It has been recommended to Carrefour that, they should needs to focused on social media
marketing or SEO to get high promotion rate in order to meet out the results and growth.
Chapter – Research Methodology
Research Approach : Research Approach is the process to define study into deeper
manner. There are two types of research approach deductive and inductive. Deductive approach
defines the study which has been based on existing theories and inductive approach has been
based on the new observation to accomplish the end of the research process. present study will
be using deductive approach style.
Sampling : Sampling is the another method or process to select members of population
to be included in the study (Dunning, 2015). There are two types of sampling probability and non
probability style of management in order to meet out the best outcome goals and effective
working conditions. Probability sampling is the process to make the effective learning outcomes
and goals. To determine the best outcome goals. Moreover, due to target population, researchers
have no choice to study that a number of cases of elements within the population to response.
Present study will be taking simple random sampling method by given questionnaire survey
method.
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Data Analysis : Data analysis is the best and most distinctive method of research which
discovers the new and effective for the development of best target materialistic goals. Data
analysis has been divided into two methods and goals. Qualitative data analysis method has been
taken best and productive and effective goal to make the best outcome results and best outcomes.
Qualitative method based on critical analysis method (Grayson and Hodges, 2017). Besides,
quantitative method based on numeric or mathematical manner. Present study has been based on
Qualitative method of style.
Ethical Consideration : Ethical consideration is the long term market growth. It consists
some better styles to keep the research more stable and effective (Zhu, Liu and Lai, 2016).
Ethical consideration specifies researchers to what to do and what not to do in the research
projects.
Questionnaire
Name :
Occupation :
1. How fast you can purchase the product when they arrive in the market ?
 Immediately
 Not intermediately
 Don't No
2. Does Carrefour provides marketing promotions across the world ?
 Yes
 No
3. Does company use social media marketing to promote its product globally ?
 Yes
 No
4. Does Marketing helps Carrefour to enhance their productivity level at global ?
 Yes
 No
5. Recommend the ways or strategies to the Company to some more marketing benefits ______
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Chapter 4 Data Collection and Analysis
Theme 1: Customer purchase the product when they arrive in the market
1. How fast you can purchase the product when they arrive in the market ? Frequency
Immediately 7
Not intermediately 8
Don't No 5
Interpretation: On the basis of above section, it has been concluded that how much customers
grab product or services which is differently different and effective. Globalisation provides
opportunity to earn new product or services. As per the 7 customers said that they are purchase
products immediately when they arrive into the market. Besides, as per the 8 customers were
stated that, they are take time time to make decision to weather take the product or not. On the
other hand, 5 members stated that, they are not interested to make buying decision either they
don't know exactly.
Theme 2: Carrefour provides marketing promotions across the world
2. Does Carrefour provides marketing promotions across the world ? Frequency
Yes 15
No 5
4
7
8
5
Immediately
Not
intermediately
Don't No

Interpretation: As per this observation researcher has found that, according to respondents how
much company active in promotional activities. As per this thoughts, as per this interpretation
process as per the 15 customers they suggested that company yes company promote their
product or services with good promotional activities. Rest of the 5 customers suggested that, they
are not that much active as compare to other retailers.
Theme 3: Company use social media marketing to promote its product globally
3. Does company use social media marketing to promote its product globally ? Frequency
Yes 15
No 5
5
Yes
No
0 2 4 6 8 10 12 14 16
15
5
Column B

Interpretation: As per this interpretation process, it has been found that 15 number of
respondents said that company promote their product services on social media platform to get the
best outcome results in order to meet the satisfaction level. As per the 5 respondents they were
stated that, they are not interested to make the good impact on the development and their are not
much active on the social sites.
Theme 4: Marketing helps Carrefour to enhance their productivity level at global
4. Does Marketing helps Carrefour to enhance their productivity level at global ? Frequency
Yes 18
No 2
6
Yes
No
0 2 4 6 8 10 12 14 16
15
5
Column B
Yes
No
0
2
4
6
8
10
12
14
16
18
20
18
2
Column B

Interpretation: As per this questionnaire survey when researcher if marketing helps company to
enhance company productivity at global level. So according to 18 customer were stated that,
according to theme company get high profit from customers by marketing. As per the only 2
respondents were suggested that, it cannot earn that much profit from the marketing.
Theme 5: Recommend the ways or strategies to the Company to some more marketing benefits
______
Interpretation: large number of respondents suggests various ways and strategies for the
company regarding new ways of marketing process in order to meet out the customer satisfaction
results and goals. Respondents were suggested that, company should adopt social media
marketing to set the image at global market. It affect the long term growth and effective
management that affect the long term growth. Besides, customer suggested that, company should
needs to focus on the various digital marketing strategies such as SEO, E-mail marketing etc.
also they recommend that, company should also expand their business in different product line.
Chapter 5 Conclusion and Recommendations
Conclusion
On the basis of overall study it has been suggesting that, it has been concluded from the
study is that to keep the emerging market growth and different study goals. Study present the
findings that how much it is effective and challenging in order to meet out the result outcomes.
Moreover, it has been concluded that, it gives better plan to make the effective working task
(Hair Jr and et.al., 2015). In order to sustained the long term and effective market position to
relate the best outcome results.
Overall study has been concluded the concept of globalisation and their impact on
marketing in order to get the best outcome results and growth.
Recommendation
Carrefour recommended different opportunity and care towards the development process.
They suggested by different marketing activities through they can easily compete at the national
level. Recommendation for the company is that to maintained the product quality and service of
customer in order to meet out the result outcomes. Apart from that, company should needs to
taking care of customer needs and ensure their competitive strategies so that, they can beat with
the competition level in global market. Overall, it also brings new managing effective purpose to
create new emerging market and best outcome results to meet out the best productive manner.
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Chapter 6: Personal Reflective statement
Reflective
Through out this whole study it has been found out that, globalisation is the long and big
concept to determine the importance of market. I have learned different concepts of globalisation
that helps me in my further researches in future (Hirst, Thompson and Bromley, 2015).
Throughout this study I have learned different goals and objectives to make the different learning
aspects and new developing result goals to make out the best outcome results and best effective
rate of return to make the productive goals. I learned how to collect data from secondary as well
as primary research which will be more productive for me to get the best outcome results and
goals. Further, it will helps me to learn some new styles of researches as well. While during this
study I have opt different unique experience that makes me more developing and effective that
brings new growth for me to develop (Lasserre, 2017). In order to develop the new emerging
market to develop my own learning styles and growth for the development. Through this study I
observed my own strength and weaknesses so that helps me to make my own personal
development plan and get over from my weaknesses and goals. Throughout this report it also
helps to gain different learning material and best outcome goals to make effective and
developing best outcomes (Leigh and Blakely, 2016).
CONCLUSION
From the basis of study it can be analysed that how much globalisation is important and
how marketing activities get affected from this international market. Study presented the concept
of globalisation with the help of some primary and secondary research. Study has been taken
different tools and techniques to define the aims and objectives.
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REFERENCES
Books & Journals
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Dunning, J. H., 2015. Reappraising the eclectic paradigm in an age of alliance capitalism. In The
Eclectic Paradigm (pp. 111-142). Palgrave Macmillan, London.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Hair Jr, J. F. and et.al., 2015. Essentials of business research methods. Routledge.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Leigh, N. G. and Blakely, E. J., 2016. Planning local economic development: Theory and
practice. SAGE publications.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Sassen, S., 2016. The Global City: Strategic Site, New Frontier. In Managing Urban
Futures (pp. 89-104). Routledge.
Zhu, Q., Liu, J. and Lai, K. H., 2016. Corporate social responsibility practices and performance
improvement among Chinese national state-owned enterprises. International Journal of
Production Economics. 171. pp.417-426.
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