Carter Racing: Exploring Business and Sponsorship Opportunities

This assignment presents a case study analysis of the Carter Racing, focusing on the decisions surrounding participation in a race. The analysis considers the business implications, including sponsorship opportunities and risk assessment. The assignment explores the recommendation to participate in the race, highlighting the potential benefits such as building a brand image and securing sponsorships. It also delves into the importance of addressing engine failures and seeking expert advice to improve performance. The summary emphasizes the need to consider long-term benefits and customer perception. The document provides a comprehensive overview of the case, exploring business strategies and decision-making processes, offering valuable insights for business development and strategic planning.

Carter Racing

Answer 1
Yes. The carter should race in the Pocono race.
Answer 2
BJ carter should participate in the race because it brings various new opportunities for his
business. With participation in the race, they are able to create its own image in the eyes of
customers. On the other hand, BJ is able to get sponsorship from the Goodstone. With this
sponsorship, they can develop extension plan for their business. This will extend the market of
their organization. In the absence of participation, they are not able to perform all such things.
The risk always exists in the business. So, they should not run away from the risk instead of
facing them. BJ should focus the problems and should take steps to remove it. According to me,
the reason presented by the Robin Burns, behind the engine failure can be true. BJ Carter should
go with the decision provided by the Robin because he has high experience in this field. The
sincerity of Robin can be judged by his statement. It is true that no one can win the race until
they participate in it. They must move forward and take the risk of participation. Suppose, if they
fail, they don't lose anything but able to maintain their image in the mind of customers. But, if
they won the race it opens various new success opportunities for their organizations. Goodstone
sponsorships change the overall reputation of their organization. So, they should not focus only
on the price of the race but also focus on creating its long-time image in the eyes of investors and
customers. It is the best decision for them that they should participate in the race and should
focus on improving the performance of their car engines. This can be efficiently done by taking
the help of experts and changes as per their views. This may help BJ won the carter race.