Strategic Analysis: CASA's Business Model Canvas for Social Enterprise

This case study provides a detailed analysis of CASA's Business Model Canvas (BMC), a social enterprise focused on providing health and social care services to older and disabled individuals. It examines key elements of the BMC, including value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The analysis highlights CASA's commitment to generating both social and financial value, emphasizing its focus on delivering high-quality care and creating a positive impact on the community. The study also discusses the importance of understanding the business model for strategic planning and achieving sustainable growth, particularly in the context of social enterprises balancing social objectives with business goals. CASA's model focuses on providing an opportunity to see the business that leads to social impact.

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STUDENT NAME:
STUDENT ID:
TOPIC: BUSINESS MODEL CANVAS
DATE: 21-1-2019

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Contents
Introduction.................................................................................................................................................3
Social enterprise..........................................................................................................................................3
Business Model Canvas...............................................................................................................................4
Value proposition....................................................................................................................................6
Customer segments..................................................................................................................................7
Channels..................................................................................................................................................8
Customer relationships............................................................................................................................8
Revenue streams......................................................................................................................................9
Key resources..........................................................................................................................................9
Key activities...........................................................................................................................................9
Key partnership.....................................................................................................................................10
Cost structure.........................................................................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
Appendix...................................................................................................................................................13

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Introduction
Social Enterprise UK was founded in 2002 in the United Kingdom. The enterprise is a
community interest company and has national membership with the social enterprise movement.
The organization has a similar group of bodies that are in different regions such as Northern
Ireland, Wales, England, and Scotland. This is a membership organization that has several social
enterprises within its region. Using the business model for the enterprise, the business structure is
analyzed while fostering economic independence. Social Enterprise UK is a different approach
while it engages in economic, environmental, cultural and social mission for the community
benefit. The trade is done in order to fulfill the mission of the company. A certain substantial
portion is deprived of the income from trade. Another perspective of social enterprise
organization is about reinvesting the majority of the profit to fulfill the goal of the company.
There are several social enterprises that are focused on social enterprises and organized in a way
to achieve the goals of the company. CASA Care And Share Associates business model canvas
are discussed and examined for strategic analysis of the company. The Business Model Canvas
reflects the major elements of the business such as key partners, key activities, value proposition,
customer relationship, customer segment, key resources, distribution channel, cost structure, and
revenue stream. These are the basic elements and the detail about each element of the business
are included with CASA’s information. The success of the business has mutually drawn an
impact due to key resources, human resource and the low staff turnover. There is a strong
relationship that has been observed with the external shareholders and tends to reflect on high-
quality care for the people. The commitment of the social enterprise is to tap for natural
creativity of people. Recruiting staff and representing the information is a major positive
workplace culture of CASA.
Social enterprise
In case of CASA that is a social enterprise, it has ultimate results in order to generate social
value and financial value for the business. It is a community-based enterprise that focuses on
articulated pages with substance focus and it delivers effective values for the organization and its
services. The major substance focus is on health care services provided to disabled and older
people. The organization was established in 2004 and it aims to become one of the leading

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owned provider in the UK for health and social care service provided to older and disabled
people.
The organization was created in order to replicate the award-winning enterprise in the country.
The true history of the organization was back to the mid of the ’70s that contributed for health
transformation in the UK. The social enterprise has always been a pioneer organization for
achieving the highest quality of health service. For making the business successful, the
organization has mutually focused on business ideas and delivering effective service to the
people. The mission of the organization is to become a positive ethical force in the country.
There are social impacts that are focused on improving the service and quality of life. The
organization recruits and invest in several communities that track record of the people for the
long term and unemployed people in the country. The staff currently consist of 750 people that
are benefited from training and development opportunities. The business structure of the social
enterprise organization is focused on the Business Model Canvas.
Business Model Canvas
A business model is a rationale that consists of creating, delivering and capturing values for the
organization. It is effective to state that an idea is focused and essence for the exchange of value
(Baden-Fuller&Morgan, 2010). This means that a business should focus on creating value for
others and deliver effective results for exchange. Something in exchange of value is expected by
people in order to focus on the business plan. There is a difference that generally lies between the
business model and substance with the purpose to help and understand people in order to
articulate the essence of business with creating, delivering and capturing value. The purpose of
the business model is to understand the business and its stakeholders in order to create a plan,
deliver services and capture value. The focus of the business model is to articulate the activities
and plan of the business. The focus is to know how the organization does business, how it
generated value and what benefits are derived from the business plan (Klang, Wallnöfer &
Hacklin 2014). The main focus is to consider consumer segments and to know what consumers
prefer and why would they keep coming back. These are several points that help to understand
the Business model that helps in innovative business works. The business plan is a detailed
document that tends to focus on a lengthier process with several goals, objective and business

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methods (George 2010). CASA works on a business model to deliver effective results for the
organization and engage in social value.
CASA Business Model Canvas
Key partners
Government
funders,
Non-profit
Organizations
Key activities
Health care
services,
Working on a
collected vision
Value
propositions
Social value
Customer
relationships
Effective
customer
care,
Providing
health care
service
Customer
segments
Older people
and disabled
people,
Government
institutions
Key resources
Human resources
Buildings for
health care service
Channels
To reach customers
Make awareness
Cost structure
Social impact
Funding agencies
Revenue streams
Government funding
Non-profit
organizations
CASA as a Social enterprise has several objectives and focus on making a difference for people
and stakeholders. This is not the actual business plan but it is about an impact on social and
environmental issues that the organization would focus on seeking the business goal. There are
two key advantages as benefits that are derived by understanding the business model for CASA.
This helps to discuss and articulate the nuts and bolts of the business and it helps to test the
impact of business in practice (Ridley-Duff&Bull 2011).

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Business Model Canvas was created by Yves Pigneur and Alex Osterwalder. The business model
helps to design, deliver and develop the concepts of business with several frameworks that are
enhanced with practices and innovative business elements. BMC is an innovative business model
with a co-creative innovative focus on methods (Spiess-Knafl, Mast & Jansen 2015). The BMC
is helpful in relation to innovation stages and growth in the business. The special elements of
social enterprise are about adding skills and realm to the business while balancing the economic,
cultural and environmental factors in the business. The main intention of social enterprise is to
manage and trade in a way so as to blend the skills of people for a greater return and sum each of
the objectives for social value and financial value of the business. CASA is focusing on social
objectives and business objectives. There is a social impact that is been observed neutrally when
it comes to delivering effective services to the people where cost is involved and the model is
designed in order to focus on the sustainable business model. For the social enterprise CASA, the
business model focuses on providing an opportunity to see the business that leads to social
impact which the organization is trying to achieve. The key to using the business model is to
focus on the impact of models and consider social value in order to integrate the business
purpose and plans (Gebauer 2010).
Value proposition
While focusing on CASA business model, the social enterprise has a question on what are the
values that are created by the organization and how does it affect the business. The BMC of
CASA has a major impact on starting the business with service and this is at the heart of the
business. In the case of a social enterprise, there are social services that are delivered to older
people and disabled people and social value is generated with an indeed focus on generating the
commercial value proposition. The kind of service CASA does is effective with social outcomes
and delivers the best benefits to society. This is the best deal that makes the enterprise a social
enterprise. There are articulating services that are provided by the organization and it seeks a
major change in the social enterprise with critical step to design the social enterprise and lead a
major commercial and social value in form of service. There is two value proposition that CASA
has while focusing on seeking to deliver the service to people and attracting people who are in
need of the service. The commercial value proposition is a different aspect which plays a
significant role in producing and selling items. At the early stage of social enterprise, there is a
particular impact of the value that the organization delivers to the people who are in need of

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health service and care. This is an ultimate link with the discussion and each aspect of growth
that relates to completely different customer segments. The impact of value proposition and
commercial value proposition are inter-dependent (Wilson&Post 2013). The government and
associations are involved as funders in order to have an impact on the value proposition for
CASA. The social enterprise reflects the financial perspective of business and considers a
parallel impact value on service emphasize. CASA provides health service as a value to its
customers. The health service and care are the two perspectives that are observed in the
organization and have a purpose to deliver effective service to older people and disabled people.
The service is visible while considering several prominent aspects of health safety and care to the
people. There is an understanding that develops with the impact of commercial and social value
that CASA realizes for its future undertakings. An impact to reach to the customers in a way to
provide them with the best health care services is the main focus of CASA.
Customer segments
With the social impact and the trading objective, there are two different categories of customers
that represent the business model of CASA. The customers who want to support the social
impact and the customers who are willing to purchase the service of the organization. In this
context, the non-profit organizations and the patients who are willing to get served by the
organization are the real customers of CASA. The older people and the disabled people are the
customers of the social enterprise. While focusing on the relevant service and the discussion of
potential customers the full range of possibilities is provided that distinguishes the business and
the customer segments (Qastharin 2014). The financial value and the social value are focused on
the customer segment of the Business Model Canvas (Aspara, Hietanen & Tikkanen 2010).
There are several assumptions that reflect on the scenario of social enterprise. In the eyes of
customers and the public, CASA has changed with effective and interesting service provided to
its customers. Exploring the customer segments and providing the health care service to the
customers is the major objective in terms of customer segment element. Government funders and
their service would lead to the effective realization of the duties of CASA. The value proposition
is to be cleared as it ensures effective study about the real customers. To repeat customers, there
are several services that need to be looked at and focused with ongoing ways to connect and to
support the customers with effective services (Steen 2013).

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Channels
It is important for CASA to work on how to reach the customer effectively. It helps the
customers to evaluate the service that the organization provides for its customers. CASA focuses
on reaching to customers who are in need of the service while helping the customers to
understand the impact of the value proposition. However, there are five phases in channels that
are focused by CASA, these are awareness, evaluation, purchase, delivery and after sales. To
reach to the customer, a specific channel is to be selected. To raise awareness about the service
that CASA provides, it is important that a crowded market needs to be targeted as it impacts the
public to stay connected towards a highlighted approach in the business. This has a focus on
social procurement while introducing the service to the public (Grassl 2012). The next step is
about evaluating the value of the service. The customer evaluates the services with the help of
mainstream efforts. There are several government agencies that are looking for the evidence-
based project. Purchase of product or service is effective in terms of awareness and evaluation.
Delivery of service is important for CASA as older people and disabled people need to be
satisfied with efficient service. The after sales concept is focused on ensuring the services for
government funders to stay connected with CASA.
Customer relationships
A customer relationship is a critical approach for CASA as it attracts the customers while
providing value proposition service. This is not a purely business perspective but it helps to
consider the relationship of social enterprise with its customers. The importance of thinking
towards the role of the impact of the customer relationship is focused with present services and
circumstances that lead to inappropriate services and mission of offering the product and
services. The customer relationship is the major focus of co-creating the services and focusing on
established networks that can be referred on the role of distribution. This helps to bring the idea
of building customer loyalty and exploring the study towards enterprise selection. The customer
loyalty program is focused on loyalty programs by CASA and potentially focusing on the
exploration of opportunities to the customers. The long term customer selection is provided with
an impact of personalized service given to the customers (Boons&Lüdeke-Freund 2013).

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Revenue streams
There are different revenue streams that have several different areas and functions to be focused
on CASA. The trick is to focus on the best revenue method that impacts the services in the
business model. With the broad proposition method and the effective services that lead to
philanthropic funding, it is important for the business to inherent services that lead to effective
use method with deliverable and sustainable social impact. The total revenue focuses on
commercial revenue and impact revenue (Zott, Amit & Massa 2011). At the same time, it is
understood that social value is about generating revenue while it helps to assess the actual
saleable impact. It can majorly attract the value and to focus on the independent revenue stream.
The cost of generating the impact is covered specifically in the revenue stream.
Key resources
The key resources are the tangible and intangible resources. The business model focuses on
social enterprise and tends to refer the resources that drive the impact of the business. The
physical resources, intellectual resources, human resources, financial resources, etc are been
analyzed while it reflects the impact of resources. For the physical resource CASA tends to
develop the facilities, buildings, and systems for the health services that reflect on the
distribution of networks. Intellectual resources deal with the brand of CASA and contact
management systems. The human resources are well managed with people and staff that help to
organize the service and work towards the essential objective of the organization. Financial
resources lead to lines of credit that consist of access to finance and well managed financial
activities. These resources impact in a positive way while CASA manages the special equipment.
There are several networks that are managed while evaluating the impact of services and assets.
Key activities
The key activities that are addressed impacts the complementary services and opposing the
activities. The business activities tend to complement the range of activities for health services.
There is a range of activities that are suitable for the support of different interests. It is difficult to
manage commerce when the pressure of service is focusing on the imperatives of business.
CASA is being specific to consider its services and focuses on support and participation of health
services to older people and disabled people.

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Key partnership
The partnerships in CASA has a network of suppliers and co-creators that help in health services.
Social enterprise has enhanced the impact of social value and the objectives that focus on
enhancing the business. There is an active network that the business leads to a change in
promoting the services with a vital and a distribution network. There is a network of partners that
lead to offer the value-adds for the enterprise (George&Bock 2011). The society and the
franchise have mechanisms to focus on engaging the partnership of social enterprise. The
potential motivations for partnerships are to build health services and to consider the commercial
and social value of the business. The impact of the partnership is about dealing with partnership
and tending to externally relate with the social partnership. Optimizing the economies and
working on the scope of relation. Reduction of risk and uncertainty is the major goal of CASA
whereas government funding and partnership leads to structure the environment. There are social
investors that focus on CASA for its development and growth.
Cost structure
The cost structure leads to the impact of delivering the impact of involvement of cost and the
activities to be managed with staff, training, productivity and works readiness cost. The impact
of cost leads to support and participation. The impact of assessment costs leads to the delivery of
the resources with needed and undertaken additional resources (Massa&Tucci 2013). The social
enterprise ensures the cost of long term survival and leads to a community supported business
with agriculture model. To unpack the cost structure, it is important that costing leads to an equal
imprecise service that maps the course of delivery of actions and explores the impact costs.
Conclusion
To conclude with the business model canvas, CASA has led to several building blocks that
would focus on the main goal of the organization. It is important that the organization builds on
the adding details of activities and resources for health service of older people and disabled
people. The business model canvas reflects the framework of the activities that the social
enterprise deals in the business operations. There are several elements that are compared with
innovative services for the next step course. The key partners, key activities, value proposition,
customer relationship, customer segment, key resources, distribution channel, and cost structure

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are the major elements of the business model canvas that are presented in the study. CASA has
the vision to support the health service for the older people and disabled people. The success of
CASA has led to pioneering the award-winning social enterprise in the UK.

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SAGE Publications Ltd.

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Appendix
Business canvas model