Digital Marketing: Casanova Designs Website Analysis Report

This report analyzes the digital marketing strategies of a website, focusing on areas for improvement. The report examines the current use of social media and suggests expanding the platforms used to increase customer reach and engagement. The analysis also recommends incorporating the co...Read More

Running head: DIGITAL MARKETING 1
Digital Marketing
Student Name
Institution Affiliation
Digital Marketing

DIGITAL MARKETING 2
In the contemporary business world, digital marketing is rapidly taking center stage in the
marketing and advertising sector. Digital marketing is the process of marketing products or
services using digital channels to reach consumers, (Chaffey and Ellis-Chadwick, 2019).
Businesses are operating in a very competitive environment both locally and internationally and
have to be flexible and fast in adopting new technologies to create and maintain a competitive
advantage over their competitors. With the increasing diffusion of technology all over the world,
internet transactions are increasing rapidly. Digital marketing is done primarily on the internet
through search engine marketing and social media networking although it goes beyond the
internet to other media channels such as the MMS and the SMS. This paper is a critical analysis
of the Casanova Designs' landing website and how the improvements that can be incorporated to
make it more effective. Companies should strive to master the use of digital marketing through
continuous improvements and creativity in their digital marketing channel.
The Casanova Designs' landing website is probably serving its intended purpose, but
several improvements can make it more efficient. Social media marketing is part of the digital
marketing concepts, and this website does not utilize this tool to the fullest, (Dahl, 2018). There
are only two social media icons for Facebook and Instagram on the landing website.
Furthermore, these icons are not provided with the user name as well as a way to direct those
customers to these sites. Social media networking enables a company to reach a considerable
number of potential customers. The website should include other social media platforms such as
Twitter and Skype to increase the chances of reaching more potential customers. The customers
should be directed to social media sites to enable interaction with customers.
Secondly, on the home landing page and "about us" should include the mission and
vision of the company. The mission and vision statement gives customers a synopsis of the

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company tradition and organizational culture, (Kannan, 2017). The site should include the core
values that drive the service delivery of the company as this will make customers understand
who they are dealing with. The customers can misinterpret lack of the mission and vision in the
landing page as lack of organization and focus in the company. Minor misinterpretations can
have a substantial negative impact on the company reputation, and this should be avoided.
Social corporate responsibility is a concept that is gaining public interest. The company
should incorporate the social responsibility activities they participate in and how they positively
impact the communities in which they operate in as a gesture of good will and responsible
cooperate social responsibility. To give a proof of customer satisfaction, the company website
should include a review section where clients can provide ratings and comments about the
products and services offered by Casanova Designs, (Macarthy, 2018). This will enable the
company to builds and maintain trust with its customers and potential new customers which is
good for making a strong brand.
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.

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Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda.
International Journal of Research in Marketing, 34(1), 22-45. London
Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for
Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and
More!. CreateSpace Independent Publishing Platform.