Data Mining Analysis: Low Cost Airway Carriers Impact on Tourism

This case study examines the impact of low-cost airway carriers, specifically focusing on Air Asia and its influence on tourism in Australia. The analysis highlights the increase in customer entrance to Australia following Air Asia's introduction, along with the general benefits of low-cost carriers such as increased visitor numbers and business transactions. The study identifies the positive impacts, including increased efficiency and growth in the tourism sector and global transactions. Recommendations are provided to further enhance the customer experience, including increasing ethnicity representation, categorizing compartments for differentiated pricing, and maintaining high-quality food and lodging services. The references used in the study are also listed, providing a foundation for the analysis and recommendations.

LOW COST AIRWAY
CARRIERS

 Air Asia
The importing of the customers to Australia
have increased by over 20% after the
introduction of Air Asia
Brand that affected the LCC

The leading brand that has been acting as
the path finding technique for the ensuring
the fact that tourism in Australia flourishes
with great intensity
Air Asia

 the percentage of intrusion increases
 The umber of visitors increases
 The business transaction among the
residents of the location increases with the
global citizens
Uses of Low Cost airway
Carriers

Increased efficiency
Growth in the business of
the tourism
Growth in global
transaction
Impact of Low Cost Air Carriers on the
location

Data Identity
Figure: Growth in customer entrance in Australia
(Drawn by author)

 Increasing the ethnicity
 Categorization of the compartments
 Maintenance of the food supplying and
lodging during the travelling of the clients
and the visitors
Recommendation

This increase in ethnicity leads to the fact
that the visitors enjoy the essence of the
location which ahs been casting as the
heritage of the location for several years
Increase in ethnicity

 Categorization helps the communication
organization to deal with the fact that
visitors who have been using the service of
the flight organization must be
differentiated b the means of the
differentiation in the pricing of the ticket.
Categorization

The quality of the service that is provided
by the organization is one of the major
concern for the organization as the quality
acts to be the measure of the excellence in
the quality of the organization
Maintenance of the
services

 Burghouwt, G. (2016). Airline network
development in Europe and its implications
for airport planning. Routledge.
 Lawton, T. C. (2017). Cleared for take-off:
structure and strategy in the low fare airline
business. Routledge.
 Wensveen, J. (2018). Air transportation: A
management perspective. Routledge.
 Williams, G. (2017). The airline industry and
the impact of deregulation. Routledge.
Reference