Case Study Analysis & Teamwork Reflection: Coca-Cola & Teamwork

This report provides a comprehensive analysis of the Coca-Cola Company, examining its mission statements, historical themes, and its global presence. The report delves into Coca-Cola's evolution of slogans and its core values, focusing on its commitment to refreshing the world, inspiring optimism, and creating market value. Furthermore, the analysis compares Coca-Cola's mission to that of other leading companies of the 1980s, such as 3M and Ford Motors. The report also addresses Coca-Cola's approach to corporate social responsibility, including its recycling strategies and community involvement. The latter part of the report discusses the importance of teamwork within an organization, highlighting the strengths of teamwork and challenges such as unclear decision-making and miscommunication. Finally, the report suggests strategies to overcome these challenges to foster effective collaboration within teams. This report is a valuable resource for business students, available on Desklib, offering insights into corporate strategy, teamwork, and organizational behavior.

Running head: CASE STUDY ANALYSIS & TEAMWORK REFLECTION 1
REPORT AND REFLECTION: CASE STUDY ANALYSIS & TEAMWORK
REFLECTION
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MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE
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CASE STUDY ANALYSIS
Coca-Cola is an American based company with its headquarters in Atlanta, Gorgias, and
United States of America. It is the world largest manufacture, retailer, and marketer of soft
drinks. Coca-Cola produces more than 3500 drinks with 500 brands ranging from soft drinks
to energy drinks. Coca Cola products includes minute maid, Fanta, Coca-Cola zeros among
others. The company was established in 1886 by John Permberton. Coca-Cola products are
known in all part of the world. The company supplies its drinks in more than 200 countries
in the world where it has established distribution points (Costa, Passos, & Bakker, 2014).
Coca-Cola has been changing its theme from the time of its foundation to date. 1n 1886, the
year of its foundation, Coca-Cola had the theme “Delightful summer or winter drink” this
was the founding theme. 1940s the theme changed to “where there is Coke there is
happiness” this theme took the product into the outside world. In 1950s the slogan was
“There is nothing like Coke” this led to the creation of new logo. In 1960 the company
introduced the slogan “Its real thing.” In 1980 the slogan “coke it is” and “Catch the wave”
ware introduced. In 1993 the theme changed into “Always Coca-Cola.” In 2009 the theme
latter changed into “Open happiness” the slogan featured in 2010 winter Olympic Games
followed by “Expedition 206” a social media extension (Kant, Jacks, &Aantjes, 2008). the
themes over the period of time are related and focused towards achieving the vision and the
mission of the company. The purpose of mission statement of large company such as Coca-
Cola is to describe the organizational goal and direct the behavior of its employees as it also

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acts as their inspiration. The Coca-Cola Company has three mission statements as follows;
1) ‘To Fresh the world’. In most places of the world people take the drink for refreshment,
hence the company has been able to achieve this mission. 2) ‘To inspire moments of
optimism and happiness’. The drinks are mostly shared during the happy moments. 3) ‘To
create value and market difference’. The Coca-Cola products available in the market are of
high value. This makes them distinct from other soft drinks in the market (Kaplan, and
Haenlein, 2010). These statements have been achievable and measurable.
In 1980s there were many top companies. To mention just a small number; Exxon mobile,
Ford Motors, Gulf Oil, ITT industries, U.S. Steel, BP America, CBS, 3M, ARMCO and
Tyerson Till. 3M Company has a mission, “To improve every life through Innovative giving
in Education, Community, and environment (Koller, Goedhart, &Wessels, 2010). ARMCO
mission is to create steel products and services that suppress our customer need today and
for the future. Ford Motors mission is, “People working together as a lean, global enterprise
for automotive leadership. These companies’ mission statement has a relation to the Coca-
Cola ‘five Ps mission’ which is “People, Portfolio, Planet, Profit, and Productivity.” The
main aim of each company is making the world a better place for humanity. Coca-Cola and
other leading companies of 1980s focus on the quality of their product and satisfaction of
the consumers of their products and services. Coca-Cola Company places its consideration
top priorities on the customer. The company aims at making the society a better place by

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creating a healthy and sustainable organization through positive contribution to the territory
(Ladas et al., 2013).
Though the company produces the largest amount of solid waste, it has laid down the
strategies aiming at 100 percent recycling of the waste in corporation with the U.S.A. local
government. In Australia, Coca-Cola bottles are disposed inappropriately that has raised the
government concerns and proposed to 10 percent recycling levy (Finn, Currie, & Martin,
2010). This has been challenged by the company by its claim that the company has laid
down strategies to account for its bottle disposed as waste products. This has created a good
relationship between the company and the government.
The Coca-Cola Company gives back to the community by donating 1.2 percent of its
operating profit to the society focusing towards making the society a better place. The
company gives support to Latin America Recyclers, Donates flyer point to sick children and
sick families to be transported to the health points (Albert, Werhane, &Rolph, 2014). This
aspect of giving back to the community has seen Coca-Cola rise above other producing,
distributing, and marketing companies and remain competitive in the market for a long
period of time.
Team work
Team work is where the work is done by several employees but with focus on the same
goal. Team work helps in building the relation between the employees and enabling them

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work together. For the success of a company, team work has to be given key consideration
because it helps each other to improve the work performance of different individuals in the
organization.
Team work has several strengths. However, there are several challenges associated with
team work. These challenges include;
I. Unclear decision making. The authority of giving the direction to be followed by a
certain team is not bestowed on a certain individual. This challenge is common leading to
delayed deadlines.
II. Miscommunication. When working in a team, there was disruptions and
misinterpretation. This lead to unattended duties leading to gaps in the team.
To solve indecisive decision making, one should simplify the decision by proposing several
ideas that employees can choose from and laying down the accountability strategy in the
organization.
To solve miscommunication, one should raise concern by asking questions for clarification
of any unclear direction.
One can capitalize on opportunities in team work by observing employees strengths and
weaknesses and placing them according to their talents and strengths.

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References
Albert, P. J., Werhane, P., &Rolph, T. (2014). Introduction. In Global Poverty Alleviation: A
Case Book (pp. 1-11). Springer Netherlands.
Costa, P. L., Passos, A. M., & Bakker, A. B. (2014). Team work engagement: A model of
emergence. Journal of Occupational and Organizational Psychology, 87(2), 414-436.
Finn, R., Currie, G., & Martin, G. (2010). Team work in context: institutional mediation in the
public-service professional bureaucracy. Organization Studies, 31(8), 1069-1097.
Kant, G., Jacks, M., &Aantjes, C. (2008). Coca-cola enterprises optimizes vehicle routes for
efficient product delivery. Interfaces, 38(1), 40-50.
Kaplan, A. M., &Haenlein, M. (2010). Users of the world, unite! The challenges and
opportunities of Social Media. Business horizons, 53(1), 59-68.
Koller, T., Goedhart, M., &Wessels, D. (2010). Valuation: measuring and managing the value
of companies (Vol. 499). john Wiley and sons.
Ladas, S. D., Kamberoglou, D., Karamanolis, G., Vlachogiannakos, J., &Zouboulis‐Vafiadis, I.
(2013). Systematic review: Coca‐Cola can effectively dissolve gastric phytobezoars as a
first‐line treatment. Alimentary pharmacology & therapeutics, 37(2), 169-173.
McCallin, A., &McCallin, M. (2009). Professional Perspective-Factors influencing team
working and strategies to facilitate successful collborative teamwork. New Zealand
Journal of Physiotherapy, 37(2), 61.

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