BUS302 - Business Plan Comparison: Case Study Analysis & Report

This case study provides a comparative analysis of two business plans: Blueprints Business Planning Pty Ltd and a chosen business plan (or one from Bplans.com). It examines their overviews, operational strategies, financial approaches, and marketing strategies. The analysis covers aspects such as initial funding, cost management, target market, and economic forecasting. The study identifies the strengths and weaknesses of each plan, considering factors like reliance on personal investment versus partnerships, the scope of target clients (small vs. medium/large scale), and the impact of seasonal business fluctuations. Ultimately, the case study offers recommendations based on the comparison, highlighting key considerations for effective business planning and sustainable organizational growth.

Running head: BUSINESS PLAN COMPARISON
Business Plan Comparison
Name of Student
Name of University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Overview..........................................................................................................................................2
Operations........................................................................................................................................3
Financial Strategies..........................................................................................................................4
Marketing Strategy..........................................................................................................................6
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................8
Reference.......................................................................................................................................10

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Introduction
In order to successfully run a business and maintain the organizational growth, drafting a
business plan is highly important. In addition to this, it is to be mentioned that an efficient
business plan plays significant role in analyzing and deciding the products and services along
with deciding effective strategies of leadership, financing and day to day operations. It has been
monitored that an effective business plan is significantly helpful in identifying proper funding
and financial investors (Scarborough, 2016, p. 33). In addition to this, it has also been noticed
that the business plan is required in order to analyze effective operations and equipment that are
necessary for the business. In addition to this, it is also to be mentioned that a successful business
plan is helpful in accessing the market and competition that is present. The present report hence
will compare and analyze two business plans.
Overview
Blueprints Business Planning Pty Ltd is an organization that is aiming at providing
effective business plans for the business manages of small business. In addition to this, it is to be
mentioned that the organization is also aiming at providing business solutions in accost effective
manner. In this regard, it is also to be mentioned that the organization is aiming at capturing the
small scale industries that are emerging in the Sydney metropolitan area (Schaper et al., 2014 p.
198). In addition to this, the organization is also aiming at providing marketing and additional
business solutions to the emerging organizations. In this regard, it is to be mentioned that the
organization is aiming at heightening their growth by capturing the growing market in Sydney.
In comparison to Blueprints Business Planning Pty Ltd, Palms and Bond is another small
scale venture that not only is aiming at providing the business plans to entrepreneurs, but it is

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also to be aiming at addressing the developmental needs of the organizations. To elaborate it
furthermore it can be said that the organization will help entrepreneurs in building new
businesses by providing detailed solutions of staffing, location, funding and employees. In
addition to this, the organization will also take active initiatives in market analysis and existing
competition.
Operations
It is to be monitored that in its initial stages, Blueprints Business Planning Pty Ltd is
aiming at starting its operation with a single employee, Jessie Jones, who will also be acting as
the managing director of the company as well. In this regard, it is to be monitored that in order to
minimize the cost of a startup, the organization is aiming at being operative from an office that
will be based at Jessie’s home (Zikmund et al., 2013 p. 31). It can be said that the strategy of
being operative from home, in order to reduce the expenses of establishment will be highly
effective for the organization in its initial days. In this regard, it is also to be accessed that the
organization and the shareholders of Blueprints Business Planning Pty Ltd are aiming at
investing their own capital to support the initial expenses of establishment. It has also been
noticed that the directors of the organization do not wish to opt for loans, unless a significant
change or development is monitored.
In contrast to this, Palms and Bonds will be operating in collaboration with their partners.
It can easily be understood that the strategy of involving partner companies in the business
operations will be more effective rather than using personal funds. To explain it furthermore it
can be said that by involving the partners, the organization can avail help in financial as well as
marketing sections. However, investing own capital is to be regarded as risk prone (Hair et al., p.
11). In addition to this, it is also to be mentioned that in order to build as well as implement

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effective marketing and advertising strategies as well. In addition to this, it is to be mentioned
that the strategy of engaging only one employee who will handle and look after all
responsibilities of Blueprints Business Planning Pty Ltd, can be considered as highly risk prone.
In this regard, it is to be mentioned that managing the responsibilities of both a director and
planner will be difficult. Moreover, Blueprints Business Planning Pty Ltd needs efficient
employees to be engaged so that they can take up responsibilities of market analysis, advertising
and finding investors for these small scale industries.
It has also been noticed that Blueprints Business Planning Pty Ltd is aiming at obtaining
for a business license that will enable them to start their venture from the home setup only
(Mollick, 2013, p. 26). In contrast to it, Palms and Bonds is aiming at receiving a business
license that will enable them to be functional from an office setup. This will be more helpful for
Palms and Bonds in the process of functioning as well as gaining the confidence of the potential
clients in a more effective manner.
Financial Strategies
In order to analyze and compare the financial strategies that has been taken up by Blueprints
Business Planning Pty Ltd and Palms and Bonds it can be said that Blueprints Business Planning
Pty Ltd is aiming at utilizing only the investments that have been made by the three shareholders
of the organization (Jansen, 2017, p. 27). In this regard, it can easily be understood that the
organization hence needs to minimal resources in order to run the day to day functions of the
company. In addition to this, the factors that are to be kept in mind in order to implement
effective financial strategies the following aspects are to be analyzed.

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 The primary aspect of the financial planning of Blueprints Business Planning Pty Ltd is
the retention of the majority of the profit amount and utilizing it to the growth of the
business (Burns, 2016, p. 43). It has also be mentioned that Blueprints Business Planning
Pty Ltd has implemented strategies of dividing the profit achieved after tax amongst the
three stakeholders and securing one portion of the profit amount for reinvestment.
 A sound knowledge is required in order to analyze the taxes, most importantly the goods
and services tax are to be obtained in order to access the profit amount.
 An initial investment of $10,000 will be done by the three directors of Blueprints
Business Planning Pty Ltd in order to start the venture initially. A no borrowing rule will
be followed (Schaper et al., 2014 p. 200).
 Blueprints Business Planning Pty Ltd, in its initial phases will focus on minimizing the
functional expenses. In this regard, it can be said that setting up the office at home and
engaging a single employee will be helpful in minimizing the functional expenses
(Lebedeva et al., 2014, p. 1097). However, it is to be noticed that in order to maintain
effective organizational activity, the directors of Blueprints Business Planning Pty Ltd
need to keep in mind the expenses that the organization will have in installing office
equipment and conducting meetings with clients and other stakeholders.
While analyzing the financial strategies taken up by the Palms and Bonds, it can be
understood that the organization is adopting the strategy of providing time for payment
against their services. To explain it furthermore, it is to be mentioned that the organization is
aiming at dealing with the medium and large scale industries (Wirtz et al., 2016, pp.36-54).
Hence, they want to exhibit their value towards their major customers. In this regard, it is to
be monitored that the managers of Palms and Bonds are not willing to push their clients for

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payments. Hence, it is easily understandable that a greater investment is required to maintain
the organizational functioning.
In addition to the financial expenses and profits obtained from the business, another
important factor that is to be kept in mind is the process of accessing the economy of these
two organizations. It is to be monitored that Palms and Bonds is assuming a strong
organizational economy. In this regard it is also to be mentioned that by analyzing the present
scenario of the country it can be understood that Australia is emerging as one of the major
markets for the growing entrepreneur ventures (Collis and Hussey, 2013, p. 37). As a result,
Palms and Bonds assumes a growing market and developing their business by becoming one
of the leading organizations that come up with business solutions. In addition to this, it is also
can be understood that as Palms and Bonds is aiming at engaging medium and large scale
industries, the needs of training and developmental programs, financial analysis will always
be present within these organizations. Hence, the directors of Palms and Bonds has
forecasted a strong economy which will not be affected unless a major economic recession.
In contrast to this, the financial forecast of the Blueprints Business Planning Pty Ltd points
out towards the lean seasons for the business (Massa and Tucci, 2013, pp.420-441). To
explain it furthermore, it can be said that the organization will be providing service to the
small scale industries and these organizations tend to reduce their business during the
summer and Christmas holidays. This can affect the economy of Blueprints Business
Planning Pty Ltd to a significant extent.
Marketing Strategy
It is to be monitored that in order to ensure steady growth of the organization, the
directors of Blueprints Business Planning Pty Ltd have identified the small scale businesses and

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the managers. It is to be mentioned that by setting up the small business ventures as their target
market, the organization will be able to work effectively and decide business as well as
developmental needs of those organizations (Scarborough, 2016, p. 19). In the present scenario,
Australia is developing and emerging as a market for numerous small scale industries. Hence, it
can easily be understood that the organization can be highly benefitted by the emerging small
scale industries. In addition to this, it is also to be mentioned that due to the strategy of cost
effectiveness that Blueprints Business Planning Pty Ltd has adopted, the organization will be
able to provide business solutions to the small scale industries in a minimum expenses.
In addition to this it is to be monitored that the organization is aiming at reaching towards
few medium scale industries in the next step of their business (Collis and Hussey, 2013, p. 29).
In this regard, it is also to be monitored that the Blueprints Business Planning Pty Ltd is not only
aiming at the medium and small scale industries, but it is also aiming at the medium scale
industries that are well established and have been running for two or more years.
Moreover, it is also to be mentioned that Blueprints Business Planning Pty Ltd will also
address the training and developmental needs of the organizations that are looking for achieving
organizational development (Zikmund et al., 2013 p. 23). In this regard, it is to be mentioned that
in order to achieve sustainable growth and gain competitive advantages over other organizations,
both small and medium scale industries need to opt for external helps. In addition to tis, it is to
be mentioned that training and development play important role in achieving the organizational
growth and success. Hence, it can be said that by adopting the strategy of addressing the training
and developmental needs to their clients, Blueprints Business Planning Pty Ltd can monitor
significant revenue generation.

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In contrast to Blueprints Business Planning Pty Ltd, it can be monitored that the Palms
and Bonds is primarily focusing on the medium scale industries. It is also to be mentioned that
the business strategy of Palms and Blues include providing business planning, addressing
training and developmental needs as well as preparing growth plans by analyzing the market
(Schaper et al., 2014 p. 201). Hence, it can easily be understood that the organization also thrives
towards providing financial planning and assistance to the clients.
In addition to this, it has been monitored that Palms and Bonds has implemented
significant strategies in order to ensure better advertising for their client companies. As it has
made several tie ups and partnerships with other organizations, it can easily be understood that
Palms and Bonds will be effective and successful in reaching to the investors as well as
stakeholders for their client companies.
Recommendation
By analyzing the different planning and strategies that has been taken up by Blueprints
Business Planning Pty Ltd and Palms and Bonds, it can be said that Blueprints Business Planning
Pty Ltd needs to adopt more efficient organizational strategies in order to increase its market
presence and ensure long term sustenance.
 The primary and utmost importance is to be provided to the investment and funding
strategies. Instead of depending entirely on the investments made by the three directors,
the company should adopt planning to find investors.
 In the next step Blueprints Business Planning Pty Ltd needs to employ more workforce
and experts to tackle different sections of the organizational functioning.

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 Another important factor that will be helpful for the organization is the implementation of
advanced technologies.
 In addition to this Blueprints Business Planning Pty Ltd needs to employ strategies to
engage the attention of the clients and investors. Moreover, these strategies will also be
helpful in building effective marketing and advertising strategies for the client
companies.
Conclusion
To conclude, it can be said that by implementing efficient strategies, the organization will
be able to ensure long term sustenance and growth. In addition to this a detailed knowledge
about the rules and regulations as well as the taxation policies of the local and state government
is also important.

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Reference
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and
postgraduate students. Macmillan International Higher Education.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015. Essentials of
business research methods. Routledge.
Jansen, W., 2017. New business models for the knowledge economy. Routledge.\
Lebedeva, T.E., Egorov, E.E., Vakulenko, R.Y. and Stouhina, N.Y., 2014. Innovation aspects of
managing bachelor training program in the context of Bologna Process in Russia. Life Science
Journal, 11(10), p.1097.
Massa, L. and Tucci, C.L., 2013. Business model innovation. The Oxford handbook of
innovation management, 20(18), pp.420-441.
Mollick, E.R., 2013. Swept away by the crowd? Crowdfunding, venture capital, and the selection
of entrepreneurs.

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Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Schaper, M,.Volery,T,.Weber,P,. & Gibson, B, 2014. Entrepreneurship and Small Business 4th
ed.Cornwall: Wiley
Wirtz, B.W., Pistoia, A., Ullrich, S. and Göttel, V., 2016. Business models: Origin, development
and future research perspectives. Long range planning, 49(1), pp.36-54.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods.
Cengage Learning.