TSM315 Case Study and Reflective Journal: 'Its My Job' Analysis

This case study and reflective journal, submitted as part of the TSM315 course, explores the student's interest in a business employment role as a tourist guide. The assignment details the student's passion for the role, highlighting their background in tourism and destination management. It then outlines the key skills and capabilities necessary for success, including strong communication, memory, improvisation, humor, punctuality, and knowledge of the city. Furthermore, the assignment identifies skill gaps, such as enhancing language skills, developing improvisation abilities, and improving punctuality, and discusses strategies for addressing these gaps to improve employability. The student emphasizes the importance of these skills in providing a positive experience for tourists and achieving career goals, referencing supporting literature throughout the analysis.

Running head: TSM315
Case study and Reflective Journal:
“Its my job”
TSM315 Task 1 – part B
WORD COUNT: 600
Student name:
Student ID

TASK 1 – PART B 1
Table of Contents
Interest in a Business employment role.......................................................................................................2
Key skills and capabilities necessary to succeed in such a role...................................................................2
Skills gaps and filling them to improve employability for such a role.........................................................3
References...................................................................................................................................................4

TASK 1 – PART B 2
Interest in a Business employment role
I would be more interested in being a tourist’s guide for the visitors as it will help in enhancing
my overall satisfaction level regarding the job. I have a deep interest in guiding people regarding
various destinations that I have already visited. Moreover, I have a keen interest regarding
different languages and traveling to different places, and this business employment role will
provide me the desired opportunity to explore my knowledge in visiting different sites and
guiding people. It needs to be understood that to select the desired employment role,
identification of their passion and interest towards the concerned work is vital as it will help in
evaluating the desired success and satisfaction regarding the work processes.
Moreover, my strength is that I have done a course on tourism and destination management and
have a license from a tourism-based agency and it, therefore, helps me in enhancing my career
growth in the role of the tourist guide. Moreover, the identification of strengths and the
weaknesses of a person is regarded as to be vital as it helps in selecting the proper career role
which will help in achieving future career goals (Dhama et al., 2016). One of my weakness is
that other than tourist guide experience, I do not have any other relevant experience in another
field.
Key skills and capabilities necessary to succeed in such a role
There are a few of the essential vital skills that are required to succeed in the role of a tourist
guide for destination management. Essential skills and capabilities are:
1. Stronger communicational skills: It helps in communicating effectively with visitors
and tourists to provide a positive and unique experience.
2. Strong memory: It helps in keeping the desired facts about the concerned places in
memory for a longer time (Pabel and Pearce, 2018). It is essential for the tour guides to
keep their stats and facts regarding the places to visit stronger.
3. Improvisation skills: The guide must have the improvisation skills to boost the
experience of the tourists in any situation (Topler et al., 2017). It helps in maintaining the
satisfaction level of the visitors.
4. Humor and punctuality: These are two of the vital things which help in keeping the
mind of the visitors fresh throughout the tour (Weiler and Black, 2015). Being punctual at

TASK 1 – PART B 3
work will help in managing the time allocated for visiting different places effectively and
thus, the tour guide show have these two qualities.
5. Passion and knowledge for their city: It is vital for the guides to retain depth
knowledge about the location and their concerned city to transfer the message regarding
sites correctly to the visitors (Wang et al., 2016).
Skills gaps and filling them to improve employability for such a role
There are few of the critical skill gaps that I am looking forward to developing and grow; they
are enhancing communication skills in different languages, developing my improvisation skills
and increasing my punctuality (Weiler and Black, 2016). The development of different
languages will help me in assisting the tourists coming from various places. It will also help me
in communicating effectively with the visitors that will help in providing them the positive and
friendly experience regarding the sight visiting. On the other hand, I am a disciplined person and
thus, looking forward to enhancing my punctuality regarding my work processes as it will help to
cover certain distances and places in a given period. Moreover, I like to improve my
improvisation skills as it helps in handling various situations concerning the visiting of places.
The development of these superior skills will facilitate my overall effort and knowledge level for
being a perfect tourist guide.

TASK 1 – PART B 4
References
Dhama, K., Patthi, B., Singla, A., Gupta, R., Niraj, L.K., Ali, I., Kumar, J.K. and Prasad, M.,
2016. Global tourist guide to oral care-A systematic review. Journal of clinical and diagnostic
research: JCDR, 10(9), p.ZE01.
Pabel, A. and Pearce, P.L., 2018. Selecting humor in tourism settings–A guide for tourism
operators. Tourism Management Perspectives, 25, pp.64-70.
Topler, J.P., Zubanov, V., Gorenak, M. and Knežević, M., 2017. Communication skills in the
tourism sector-the role of Tour Guides in presenting attractions. Tourismos, 12(1).
Wang, X., Li, X.R., Zhen, F. and Zhang, J., 2016. How smart is your tourist attraction?:
Measuring tourist preferences of smart tourism attractions via an FCEM-AHP and IPA approach.
Tourism Management, 54, pp.309-320.
Weiler, B. and Black, R., 2015. The changing face of the tour guide: one-way communicator to
choreographer to co-creator of the tourist experience. Tourism Recreation Research, 40(3),
pp.364-378.
Weiler, B. and Black, R., 2016. The new tour guide: Choreographing and co-creating tourist
experiences. CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact
of Emerging Markets and Emerging Destinations, p.932.