This assignment comprises a comprehensive analysis of the His & Hers retail company through three distinct case studies. The first case study applies an analytical tool to address a business problem, highlighting potential areas for improvement within the organization. The second case study involves designing a questionnaire to assess leadership characteristics and effectiveness, followed by an evaluation of leadership within two different organizational contexts. Finally, the third case study focuses on developing a strategy map and a balanced scorecard to outline the company's financial, customer, process, and learning objectives, offering a strategic framework for achieving its goals. The analysis incorporates critical business issues, financial and customer objectives, and process improvements, all aimed at enhancing the company's performance and market position.