Case Study: Contemporary Issues in Sports Management - Iran Football

This case study focuses on the management challenges faced by Iran's national football team. It highlights issues such as incompetent management within football clubs, leading to the underperformance of the national team. The study identifies that managers sometimes prioritize personal gains over team and player welfare. To address these issues, the case study proposes implementing modern methodologies, including enhanced marketing strategies to increase the sport's popularity and revenue. Key elements like product, price, promotion, and place are emphasized. The study also underscores the importance of human resource management and financial planning. The author believes that effective human resource management is the most critical step for improving football management in Iran. The primary lesson drawn is that the disoriented management has been hindering the growth of football in Iran, and the proposed techniques can be applied to other sports facing similar issues. The study references the importance of marketing, human resource, and financial management for the improvement of the sports management.

Running head: SPORTS MANAGEMENT
SPORTS MANAGEMENT
Name of the student:
Name of the university:
Author Note:

1SPORTS MANAGEMENT
Issue
Prevention of the growth regarding the traditional football management of the sport in
the environment of the Iran. The main issue regarding the management of the professional
football team by the managers associated with the football team of Iran. This is depicted as
the main issue regarding the backwardness of the football in the country of Iran. Therefore,
the case study deals with the research of the contemporary issues related to the management
of the Iran’s National football team. It is also identified that sometimes the facilities that are
provided to the players of the team as well as clubs are gained by the managers itself for their
advantages. Moreover, the weaknesses in the management of the clubs results in the
backwardness of the National team of Iran. Thus to eradicate the issue the contemporary
modern methodologies are provided or applied in the environment of the management of the
football clubs in the country.
The issue that is mainly faced by the National Football team of Iran is the
incompetency of the management of the different clubs associated with the various football
clubs of the country of Iran. This is to be incorporated by the management of the clubs that
the proper organization of the clubs as well as of the footballers associated with them to be
provided with proper facilities so that they can be fit to appear for the national football team.
The management of the associated clubs and of the team should effectively provide these
facilities so that the players as well as the sports could be enhanced and set an effective
position in teh global perspective.
Actions taken
Marketing of the sport is taken as the most significant step adhered for the
advancement of the Iran’s football management team. This step is taken in accordance to the
firm that the football will gain a potential advancement in the country for the growth of the

2SPORTS MANAGEMENT
country in the sector of football. This can be done by increasing the number of media events
for increasing the popularity of the football in the country. Sometimes the selling of the
football merchandise regarding the products of the football clubs also might enhance the
popularity of the sport within the individuals present in the country. Moreover, the sale of the
football tickets also generates a great revenue, which can be endorsed by the clubs in the
advancement of the football clubs. The four most important elements related to the effective
enhancement of the individual football clubs are stated as the product, price, promotion as
well as place.
Secondly, the important step that is related to the advancement of the football clubs in
the country of Iran is depicted as the human resource management of the individuals
associated with the practices of the sports management in the clubs as well as national team
of Iran. The people must be chosen in accordance to their function, which are to be depicted
by the sports managers itself.
Thirdly, the finance in the football management must also be considered regarding the
business approaches of the overall sports management committees associated with the clubs
and the National Team of Iran. Moreover, the public communication tools are also to be
implemented regarding the maintenance of the communication strategies of the football clubs
and the National Team.
Choice of the actions
The above stated actions are depicted as the positive from my point of view in regards
to the fact that the management team of the clubs as well as the national football team can
gain much enhanced results and can attain effective results for the overall football
environment of Iran. The human resource management is viewed as the most significant step
that is related to the advancement of the football management in the country of Iran.

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Lessons learned
The primary lesson that is depicted by this report is that the football management in
the country of Iran was very dissatisfying as well as disoriented due to which the growth of
the football team was not being enhanced. Thus, to mitigate this disorientation the possible
techniques are used that could enhance the management of the issues related to the football
sports of Iran. The lessons that are learned is that the possible techniques that are used for the
sports management of the football can be used in various sports that are facing the same kind
of issue in regards to the professional fields of such sports.
Reference
Darsara, F. (2019). Retrieved from
http://i-rep.emu.edu.tr:8080/xmlui/bitstream/handle/11129/1378/DarsaraFarid.pdf?
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