GM508 Operations and Logistics: Multimodal Transport Case Study Report

This case study examines multimodal transport and business operation strategies, focusing on the efficient movement of goods through various modes of transport under a single contract. The report analyzes the benefits and procedures of multimodal transport, exploring its implementation in cities like London, Hong Kong, Singapore, and India. It highlights the economic and infrastructure development aspects, particularly in the context of India's developing transport infrastructure. The study also delves into layout strategies for logistics businesses, emphasizing cost optimization and operational efficiency. Furthermore, it showcases Singapore's advanced logistics practices, including resource planning, employment growth, and the development of major growth corridors. The case study emphasizes the role of technology, innovation, and skilled workforce in creating effective transport networks and promoting global business connectivity. It concludes by presenting Singapore as a model for multimodal transport, underscoring its commitment to research, innovation, and ethical business practices.

Multimodal Transport and
Business Operation Strategy

TABLE OF CONTENT
TABLE OF CONTENT.............................................................................................................................2
INTRODUCTION......................................................................................................................................3
TASK A.......................................................................................................................................................3
TASK 2.......................................................................................................................................................5
C) Layout strategies.............................................................................................................................8
CONCLUSION........................................................................................................................................12
REFERENCES........................................................................................................................................13

INTRODUCTION
Multimodal transport can be understood as transportation of goods under single contract
with more than 2 modes of transport, where company is responsible for whole carriage even
when there are various modes and methods involved in transport. Business strategies are
formulated on the basis of various arenas to make transport with various modes easier, quicker
and resourcing best optimum strategies for facilitating movement of cargo. The report explains
various benefits and procedures of steps, principles which goes behind multimodal transport
within countries. Report has analyzed various development aspects of economy development
by using Multimodal transport strategies in various cities around world which are London, Hong
Kong, Singapore and India .Report explains various layout strategies by operational manager in
logistics business where cost optimization is major concern, and bringing fast development
among the cargo operations in countries all over world. Multimodal transport enables efficient
combination of multiple utilities in transport where cutting access merchandise also impacts
environmental sustainability factors, as by using strategically transport countries are cutting
down environmental carbon footprint of transportation (Plawsky, 2020.).
TASK A
Multimodal transport refers to business networking with chains of transport of various
operators with centralization and responsibility in the field of bureaucracy and commerce to gain
economies of scale. There is large focus on cost reduction and optimum management of
resources because of high technology and modernized equipments involved in logistic
business. Multimodal transport largely reduces the human resources in transport chain as there
is nil involvement of any middle agencies and operations are pres planned by companies to gain
strong efficiency within the target areas of operations. The case study report explains detailed
benefits which developed countries around world have achieved in their following business
avenues with high advantages on country goodwill. Globally the world has recognized various
innovative business expansion procedures with multimodal transport systems as there is strong
fundamental synergy hidden behind operations (Jiang, Y., 2020).

India
India multimodal transport can be understood by the fact that it is still developing country where
the infrastructure, road maps and the various modes which examine progress in transport
facilities are not effective enough. The country still needs to integrate new technology and
machinery equipments in transport mediums of transportation within various countries, it has still
less relative resources which are essentially needed. Technology innovation is weak on various
horizons which explains that still progression and strategically planning on various steps is
needed to facilitate high quality research, latest methods and business concepts to connect
country from global business networks. Transportation modes not only develop business
horizons but also highly improve public living standards in various cities as there is high speed
involved in country. The country had been unable to serve it business goals due to less
technology, planning instruments and transportation investment not been successfully used
(Pereira, 2019)
London
London has started the multimodal integrated system from 2000 by the Authority act of city
which has benefited people and companies operating their business as well. London has world
class technology and innovative machinery used in mode of transport in logistics business
operations by which it has been recognized all over world. London operates technology in all its
logistics business of transporting essential goods, business associated instruments and the
various services to take people to various destinations. Mode of transport by the various
multimodal transactions have evolved overall working scenario of companies in London where
they are strategically connected within various countries. London multimodal transport has been
recognized as most highly dynamic business model and networks are evolving with latest
research factors to bring creativity in reaching its business objectives highly. The city is well
connected on trade platforms among all ports, aviation transport networks where productively
they are aiming to reach working progression on business expansion (Cichosz, Nowicka, and
Ocicka, 2020).
Hong-Kong
Hong-Kong is another world class city where multimodal transport has highly benefited people
and companies operating their essential business functions have highly developed on various
scenarios (Oum and Yu, 2019). The city facilitates people to come closer with the strong

transport facilities and the various lucrative advanced choices from which business can
strategies along with focused planning. Hong Kong has been recognized globally due to the
latest research the city has developed and put into all transport systems, resources are
benefited with the technology integrated transport which not only develops business standards
but also enhances city’s connectivity with global population. Hong Kong business expansion
strategies onto various sector of economy and country enlargement has given rise to high
economic progression, latest research factor and use of new machinery which gives strong
working progress onto many areas. Transport modes are planned with focus on high end
technology parameters and working efficiency to reduce human resources usage and thus less
wastage of time and minimum chances of errors (Chen, Ou and Zheng, 2020).
Singapore
Singapore is another world class high amenity integrated city which has set benchmarks of
advanced technology in the transport association among all functions of world. Singapore has
set high quality benchmark of itself among other major countries globally by delivering strong
parameters of transport networks, in business framework and among all public worlds wise.
Country has successfully explained the various business trends, functionally connecting various
connecting various companies with innovation and leveraging high business ends to reach the
strong world trends, transport infrastructure is planned by city on various paradigms where
country has created high end business targets. Singapore transport integration on multi modal
networks has benefitted people on various platforms , be it local public who are able to travel
fast and efficiently and companies operating business on international trade parameters.
Globally Singapore is the most high developed city whose transport arenas are highly dynamic
and keenly attached to the regions where technology is highly developed and evolving within
time frames (Winkelhaus and Grosse, 2020).

TASK 2
The logistics business can be understood by the example of Singapore, city which is one
of the most highly developed business centre on world platforms. Logistics and transportation
are not only one of the ,most developed sectors of city but are the main arenas on which
country all over economy is profoundly established. Singapore business companies handle
logistics activities of resourcing business among its international and domestic chains with high

focus on productive planning, using resources with utmost care of functional efficiency. The
planning process behind citys business logistics can be understood with various steps which are
as follows:
Planning of resources: This phase involves monitoring existing conditions in the cargo sectors
and transportation departments where strategically focus is built towards planning resources
which needs to be generated on all scenarios. Planning investment modes on technology
innovation, bringing latest trends for impacting positive growth various functions of cargo
transport are enabled. Resource allocation with latest demographical data on various arenas
which needs to be developed for bringing high efficiency transport within all parameters.
Singapore as one of the most developed and high economic growth city is focused towards usi
g latest resources and cost effective techniques in bringing high advanced transport systems
and cargo business avenues (Moons, Waeyenbergh and Pintelon, 2019).
Employment growth: Logistics and cargo business has given rise to employment as Singapore
youth is highly skilled, advance talented to use high rational energies in bringing new innovative
ideas, creativity within transport sectors to speed up the growth of business enterprises.
Singapore has constructed huge employment growth by large population involved in
transportation sectors using latest technology, keenly attaining high research factors to lubricate
various strategies. Man force at Singapore are highly developed with the synergy of new quality
technology standards to bring huge efficiency and impactful transport system. Cargo sector
among companies are rationally working together functionally bringing cost effective resources
to built advanced infrastructure, rational uplifting new inventions which have enabled it to
become one of the most technology savvy city having various transport networks to benefit
among internal population and international demographic connectivity (ZHANG,Jinshan and
ZHANG, 2019).
Major growth corridors: Singapore explores major growth corridors in building efficient
multimodal transport system where city has explored various scenarios to establish high end
goodwill and benchmarks on transport systems. Singapore technology and brainstorming with
latest research factors have brought company highly closer on these parameters, where high
extension of new machinery and the various modes to improve growth and leverage functional
connectivity within various countries have globally made it one of the most repudiated cities
among world. Singapore plans logistics business on large focus towards major growth corridors
with high profitability factors and the various innovative methods which will enhance its

connectivity within various countries, cargo business and internal public betterment. Vision and
coordination plays an active role at this phase when city plans strategically programs to manage
high end targets of logistics trade globally and the various method with which technology can be
advanced on regular practice and implementation (Ozmen, 2019).
Transport problems and needs: The next step in building an efficient multimodal transport
system is based on extracting information on the existing working scenario among transport
sectors, where cargo transport can be developed more further. At this step research plays an
active role in bringing new changes further in city , where companies transport business on
international platforms are scanned in detail . The various needs in transport business where
multimodal channels play an active role are analyzed with high focus towards gaining optimistic
progress. The various problems and needs which needs to be restructured within city transport
association , logistics departments to reach high end success can be analyzed by getting to the
various horizons in competitive business world. Singapore has been recognized as one of the
most developed city where major focus is given on customers comfort, public safety standards
and transport system is highly innovative with the various new ideas coming by organizations
(Wei, 2019).
Projects and future development strategies: The next phase connects with future projects and
development strategies where city focuses in building new projects among transport systems,
researching high end benchmarks within logistics sectors. Future development enables overall
city progress where the various scenarios which can leverage high profitability , goodwill and
more business are strategized . Training employees in companies at Singapore highly
leverages growth within business as new working horizons are built, which yields progress on
technology frameworks and keenly represent global view. Development strategies are focused
towards cost utilization of all resources which are put in resources for gaining high end outputs ,
highly transported methods which acknowledge huge technology savvy methods. Projects to
integrate with new countries globally where companies business needs to be addressed with
high ethical working scenarios are focused on. Determinants which will gain high ethical
success among other countries are planned for future uses , projects can be constructed by
exploring all viable networking systems to connect people globally (Chebotareva,Chebotarev
and Danilina, 2019).
These steps have showcased various phases and development zones which can
enhance various connectivity of city with various economies globally, strong cargo business

activities which makes people lives easier on various arenas. Singapore city has taken various
rigorous expansion steps in domestic transportation networks and the various ways with which
city can develop huge success on various paradigms. Singapore represents high ethical terms,
networking models which can be analyzed and functionally worked on to gain huge progress on
transport systems, leverage huge success. World over people have recognized various
methods, technology savvy production techniques and research abilities which Singapore uses
in its transport models. Multimodal transport system has highly brought networking systems
close to cities where there is high focus given to using latest technology, innovation and
creativity functioning methods with which overall cargo business is evolved. Singapore can be
taken as an effective example of multimodal transport where city works towards using best
research factor and employing highly skilled workforce who are strongly working towards
bringing creative ideas , funnel of innovation and productive growth. These factors highly
connect various aspects which needs to be implemented in city where transport uplift evolves
overall public association and business on domestic and international horizons (Ekici, Kabak
and Ülengin, 2019).
TASK 3
Layout strategies that can effective improve the logistic operations can be summarised
in the following manner.

Collaborative partnerships: Organisation management can frame strategic partnership with
other organization in respect to its lay out for logistic operation. Logistic play huge role in
improving material cost which directly improve the selling prices of end products. With the
support of strategic partnership with the associated organisations company can control ist
logistic cost. This will make transporting more cheaply and cost friendly in respect to
organization. This strategy will also support organisation in catering cost friendly products to
target customers which will also improve the competitive advantages of the organisation in
target market (Dočkalíková, Cempírek and Indruchová, 2020).
Effective information system: Information system play huge role in controlling the logistic cost
for organization. With the support of advanced information system management can reduce the
storage time of the stock in the stores. Information system will enable management to
communicate effectively with the store keeper about the storage goods. If the material is stored
for long time it directly improves the production cost (Phanden, Demir and Gupta, 2018). It also
indicates the negative side of the business for organisation. Information system will also allow
management to store all data related to material and good such as receiving date, supplying
date and other relevant information. This is an effective strategic tool that will enables
management to control each aspect of logistic action. This strategy will also drives company to
control the production cost by storing material based on the profitability of the organisation.
Advanced infrastructure: In order to maintain the effective layout advancement of
infrastructure is also a crucial strategic tool organisation can use. Infrastructure play huge role in
operating smooth operations. Layout play huge role in maintaining smooth logistic process as it
directly impact the material supply. By improving the effective and advanced infrastructure
management can improve the utility of the layout. Advancement of the infrastructure will involve
material handling equipments, capacity and space, environment friendly infrastructure,
aesthetics, information system and other advanced equipment that can control the entire
system. Infrastructure play huge role in sustaining an effective layout operations. With the
inclusion of all such amenities management can control each stage of logistic and layout
operations. Advanced infrastructure will also guide management to maintain the stocks by
assuring safety also (Feng and et.al., 2016). Information system will improve the connectivity
between the logistic departments and other functional departments of the organisation. Latest
communication system will provide access to record all stages involve in handling the material
and equipments and alos to control the logistic operations in respect to supply and delivery of
material. Management can also improve the profitability by reducing the cost. Infrastructure will

directly improve the supply chain management system of the organisation. Advanced
infrastructure will also improve involvement of the company’s employees in the logistic
operations. As the infrastructure play huge role in improving employee satisfaction which will as
motivate them to deliver more productive layout and logistic operations of the organisation. This
is an effective strategic tool which will improve every aspects of the layout operation
(Baykasoğlu, Taşan and Dudaklı, 2019).
Collaborative partnerships: Organisation management can frame strategic partnership with
other organisation in respect to its lay out for logistic operation. Logistic play huge role in
improving material cost which directly improve the selling prices of end products. With the
support of strategic partnership with the associated organizations company can control ist
logistic cost. This will make transporting more cheaply and cost friendly in respect to
organization. This strategy will also support organization in catering cost friendly products to
target customers which will also improve the competitive advantages of the organisation in
target market (Glynn, Lyons and Andrew, 2019).
Effective information system: Information system play huge role in controlling the logistic cost
for organisation. With the support of advanced information system management can reduce the
storage time of the stock in the stores. Information system will enable management to
communicate effectively with the store keeper about the storage goods. If the material is stored
for long time it directly improves the production cost (Phanden, Demir and Gupta, 2018). It also
indicates the negative side of the business for organisation. Information system will also allow
management to store all data related to material and good such as receiving date, supplying
date and other relevant information. This is an effective strategic tool that will enables
management to control each aspect of logistic action. This strategy will also drives company to
control the production cost by storing material based on the profitability of the organisation.
Advanced infrastructure: In order to maintain the effective layout advancement of
infrastructure is also a crucial strategic tool organisation can use. Infrastructure play huge role in
operating smooth operations. Layout play huge role in maintaining smooth logistic process as it
directly impact the material supply. By improving the effective and advanced infrastructure
management can improve the utility of the layout. Advancement of the infrastructure will involve
material handling equipments, capacity and space, environment friendly infrastructure,
aesthetics, information system and other advanced equipment that can control the entire
system. Infrastructure play huge role in sustaining an effective layout operations. With the

inclusion of all such amenities management can control each stage of logistic and layout
operations. Advanced infrastructure will also guide management to maintain the stocks by
assuring safety also (Feng and et.al., 2016). Information system will improve the connectivity
between the logistic departments and other functional departments of the organisation. Latest
communication system will provide access to record all stages involve in handling the material
and equipments and alos to control the logistic operations in respect to supply and delivery of
material. Management can also improve the profitability by reducing the cost. Infrastructure will
directly improve the supply chain management system of the organisation. Advanced
infrastructure will also improve involvement of the company’s employees in the logistic
operations. As the infrastructure play huge role in improving employee satisfaction which will as
motivate them to deliver more productive layout and logistic operations of the organisation. This
is an effective strategic tool which will improve every aspects of the layout operation (Yao and
Liu, 2020).
Flexibility: Flexibility should be the most important point of consideration that needs to be
considered by the logistics manager in order to draw maximum benefit from the time that is
taken in the transportation. The flexibility layout strategy signifies that the transportation process
can be made multi use i.e.it addresses multiple purposes while the transportation process is
going on. By developing better coordination, the planning can be developed in such a manner
that while transporting the cargo, there can be multiple stations that can immediately transfer
the cargo to another vehicle and on the return trip, rather than returning empty, the vehicles can
take deliveries of the cargo (Yu & et.al., 2018). This will help in satisfaction of multiple purposes
where the problem of traffic will also be addressed thus resolving the complaint of late
deliveries, the cost of the fuel will also be saved by the company as they will not have to incur
multiple trips and lastly it will be beneficial for the environment as well because the pollution will
be lower. Therefore, by adopting the flexibility strategy, the company will be able to reduce a
multiple number of its transportation problems and the overall productivity of the company can
increase along with the suitable development practices. Thus, this is the most profitable and
beneficial strategy that can be adopted by the company addressing multiple problems (Jackman
& Fourie, 2019).
Innovation in designing: Innovation is not just limited to the production department, but the
logistics department also plays a huge role in such innovative practices. Since the major focus
of the logistics department is on making the products available and reducing the transportation
time that is being taken, incorporating innovation into their transportation processes is one of the